Activision axes Guitar Hero

2011-02-09 by Dave de Sylvia EMERITUS | 98 Comments
Publisher Activision Blizzard, Inc. has decided to bring to an end its video game series Guitar Hero with immediate effect.

The company's latest financial report to investors stated: "At the same time, due to continued declines in the music genre, the company will disband Activision Publishing's Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011.

“These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world's best interactive entertainment experiences."


The company's position in the music game market has come under increasing pressure in recent years with the success of EA's Rock Band and Sony's SingStar, while the music industry has lobbied for a larger share of royalties generated.

http://investor.activision.com/releasedetail.cfm?ReleaseID=548900

Tagged: Various Artists

Comments:Add a Comment 
bloc
February 10th 2011
70880 Comments


Declines in the music genre? I always thought this franchise was one of the current favourites.

butchinette
February 10th 2011
210 Comments


this sucks... i liked Guitar Hero better than Rock Band...

manicmonkey
February 10th 2011
490 Comments


I've been an avid player since the first game, and I'd have to say it's about time this happened. As much as i love these
games, they can only make them for so long.

eternium
February 10th 2011
16358 Comments


Decline in the music genre is bs. If they made another one it'd be a huge hit, again.

climactic
February 10th 2011
22940 Comments


fucking finally. last good one was GH3

so good

Thanatopsis
February 10th 2011
90 Comments


Rock Band is much better, and the "decline" is because they pumped out so damn many games.

Athom
Emeritus
February 10th 2011
17249 Comments


or maybe its just that these games are a total gimmick and that now the novelty has worn off people don't care enough and they don't want it to just end up being shovelware and are killing it with dignity.

bungy
February 10th 2011
9014 Comments


What redsky said but also glad they made that stab at the music industry in the last paragraph. Greedy cunts

fr33convict
February 10th 2011
11723 Comments


i haven't played one of these games in a few years since i picked up the guitar for real. about time they stopped making these. they where fun for a while but the gimmick wore off quickly.

eternium
February 10th 2011
16358 Comments


It was a rather lame pun tbh.

I understand why they stopped it if instruments were the main profit-maker.

Relinquished
February 10th 2011
50149 Comments


I did but I just got on.

iwubmoosik
February 10th 2011
386 Comments


Aren't all puns lame :P

Bron-Yr-Aur
February 10th 2011
4405 Comments


i'm cool with this i guess

chaseguitar
February 10th 2011
761 Comments


the first three were great. then they started with the "let's see how many spin-offs we can put out and still make people buy our shit." this should have happened a year ago.

fr33convict
February 10th 2011
11723 Comments


Also disgusted nobody picked up on my puntastic headline.

Activision axes Guitar Hero

brb gonna get some rotten tomatoes.

ZilbelPing
February 10th 2011
6315 Comments


Finally. The only good one was 2.

kris.
February 10th 2011
15503 Comments


rock band is so much better anyways who cares about guitar queero

Tyler.
February 10th 2011
19035 Comments


i tried doing a cool guitar flip with my old guitar hero guitar.. the strap fell off and it smashed into a wall.

it was the most fun had with it

Captain Civic
February 10th 2011
443 Comments


After World Tour, there wasn't really a need to rerelease the game. Just put it all in as downloadable content.

MUNGOLOID
February 10th 2011
4554 Comments


wooooooooooooooooooooooow this is fucking mind blowing. series was fun but once rock band came, it was pretty much through.

crowing51
February 10th 2011
3505 Comments


Just learn real guitar you lazy bastards

Crymsonblaze
February 10th 2011
8232 Comments


I liked the pun.

But yeah if you're gonna play a music game, Rock Band is the way to go anyway.

natey
February 10th 2011
4195 Comments


the lamest game ever invented other than those fake life ones

TMobotron
February 10th 2011
7253 Comments


activision rarely does anything with dignity but i support this

word, glad i dont have to see a hundred new versions of a game that used to be cool

rock band, guitar hero

it's all just bullshit that takes up way too much space in your room.

this too, my rock band drums are in my closet and i really should get that shit out of there.

always liked guitar aspect of guitar hero way better, but i didnt ever play past GH 3 or rock band 1.

Ovrot
February 10th 2011
13303 Comments


Kinda sucks. Was hoping for one that lives up to the greatness that was Guitar Hero: Metallica

Mewcopa0
February 10th 2011
1880 Comments


guitar hero is fucking stupid. best news ever. shoulda given up after #1

Eskate87
February 10th 2011
959 Comments


thank god. pick up a real goddamn instrument.

SCREAMorphine
February 10th 2011
1849 Comments


Ohh this is fantastic, really happy by this : D

InFiction
February 10th 2011
3996 Comments


Rock Band is better.

Ovrot
February 10th 2011
13303 Comments


just because your a fan of guitar hero does not mean you don't play real instruments.

Demonicgman
February 10th 2011
417 Comments


probably focusing on call of duty too much.

Cerbyrus
February 10th 2011
569 Comments


and fly their own chopper gunners and shit

daveypeach
February 10th 2011
86 Comments


activisions motto: milk it until it cant be milked no more!

IndieOut
February 10th 2011
498 Comments


last good one was GH3 [375472364]

Gh2/Gh3 > all rockband franchise though. the guitar isn't fun to play at all.

pmmets07
February 10th 2011
5984 Comments


eh glad they realized it was time to stop it. GH2 provided me with some fucking awesome memories. and 3 and WT are still fun to pick up from time to time

Comatorium.
February 10th 2011
5558 Comments


GH II and III are the best ones of the genre to this day, but ever since rock band its been over for guitar hero. though i did play 5 and it was cool. i use the guitar from GH5 to play rock band 3 now. sigh.

botb
February 10th 2011
19966 Comments


rock band > guitar hero

Edwin
February 10th 2011
1399 Comments


Rip. Was a decent bit of fun.

Edwin
February 10th 2011
1399 Comments


It also reignited my love for Barracuda by Heart.

North0House
February 10th 2011
1764 Comments


I have a friend named Ruger. I use the term "friend" loosely because he stalks me... somehow he knows everything about me and we don't even go to the same school anymore.

Anyway, he still spends all day in his basement trying to master every song on this. He's convinced that if he can do so, he'll get a girlfriend.

Acre
February 10th 2011
847 Comments


Between the layoffs at Harmonix and now Guitar Hero getting axed, the world of peripheral-based rhythm games seems just about dead. Then again, I still play Rock Band on a near daily basis, so that's gotta count for something.

Schizophrenik
February 10th 2011
848 Comments


oh good, now they can focus completely on sucking the life out of the call of duty franchise.

Bleekill
February 10th 2011
832 Comments


Activision are scum, they just drive games into the ground and then fire everybody when the game starts losing steam.

I don't care for GH but they are doing the same shit to COD, but I doubt people will wake up and stop buying COD/shitty $15 mappacks anytime soon.

FromDaHood
February 10th 2011
9111 Comments


Pretty sure that's Treyarch's job

fr33convict
February 10th 2011
11723 Comments


Treyarch basically is Activision.

climactic
February 10th 2011
22940 Comments


TREYARCH SUCKS NEED MOAR INFINITY WARD

fr33convict
February 10th 2011
11723 Comments


If by another developer you mean an indie one who doesn't care if the game will sell yeah

Acanthus
February 10th 2011
9812 Comments


About time, was kind've getting annoyed about how many versions/knock offs there were. Though I must say it was a good way to introduce people to music, myself included.

crowing51
February 10th 2011
3505 Comments


Yes that means no more of that stupid ass DJ Hero either thank you!!

demon of surveillance
February 10th 2011
924 Comments


GH: WoR wasn't too bad, but my only problem with this is no more DLC. Hopefully existing DLC will still be available.

Exile29
February 10th 2011
167 Comments


Rock Band 3 > Any other rhythm music game out there.

bungy
February 10th 2011
9014 Comments


I think Guitar Hero's biggest crime was making Through the Fire and Flames so popular

NigelH
February 10th 2011
1571 Comments


It was a good run. Then the whoring started.

mallen-
February 10th 2011
1245 Comments


was gonna say something along the lines of people learning real instruments, but that's already been said

attack30s
February 10th 2011
80 Comments


Now they just need to stop the Call of Duty franchise. Of course, it wont happen for years because the
series is in its prime (in sales at least).

DoncaMatic
February 10th 2011
14 Comments


Bout' time.



AtomicWaste
Moderator
February 10th 2011
2929 Comments


Warriors of Rock was good and the quest play was interesting.

Rock Band will continue the series/style in the right direction.

icaughtfire1992
February 10th 2011
118 Comments


NOOO



elephantREVOLUTION
February 10th 2011
3069 Comments


this kinda sucks but oh well. rock band is better anyway because they have rock band network. i can
fucking play converge and devin townsend.

and i've been meaning to post this here for awhile. they are releasing all of townsend's ziltoid
album. so far the first track zto is the only one to come out and they redid it for rock band. it's
pretty damn funny. http://www.youtube.com/watch?v=sjUkDkHfxuc

shablaman54
February 10th 2011
288 Comments


GH3 owned so hard, the songs were fun but most of all it definitely had the smoothest gameplay, i have rock band too but it just feels so clunky and robotic compared to how guitar hero used to play

Pi3ce0fmind
February 10th 2011
41 Comments


It's about damn time.


Acanthus
February 10th 2011
9812 Comments


"Now they just need to stop the Call of Duty franchise. Of course, it wont happen for years because the
series is in its prime (in sales at least)."

Not too related but agree

LOUIS0NFIRE
February 10th 2011
41 Comments


The music rhythm game genre is dying, but Rock Band has killed Guitar Hero. Only logical decision for them.

gabethepiratesquid
February 10th 2011
4522 Comments


Guitar Hero/Rock Band are the dumbest franchises ever.

Good for Activision to do this with dignity

paxman
February 10th 2011
4084 Comments


best news evar

zuzek
February 10th 2011
952 Comments


More time to focus on CoD and give us two or three per year instead of just only one!

Scoot
February 10th 2011
24327 Comments


game was way past its prime

Passname
February 10th 2011
317 Comments


"I think Guitar Hero's biggest crime was making Through the Fire and Flames so popular"

That was actually one of the best decisions they ever made. It brought them so much popularity. They got what they deserved though for milking.

aresx
February 10th 2011
339 Comments


thank god

WhiteNoise
February 10th 2011
3953 Comments


Beatles Rock Band raped everything though guys.

dimsim3478
February 10th 2011
8987 Comments


Wow

R6Rider
February 10th 2011
5282 Comments


it's about damn time

Spec
February 10th 2011
41472 Comments


News is huge.

MaskAtTheMasquerade
February 10th 2011
2924 Comments


my little sister will be so disappointed

TheGreatFedora
February 10th 2011
117 Comments


About damn time. Series hasn't been good since Activision took over.

Skimaskcheck
February 10th 2011
2364 Comments


Get so bored by this game, but this is definitely a smart move for Activision.

'The company's latest financial report to investors stated: "At the same time, due to continued declines in the music genre...'

this is true since 'rock'/'guitar' artists have had the least number of sales than ever before, yet those on the inside of the music industry are predicting a big comeback for rock groups in a few years, so Guitar Hero or one of its other clones will probably surface again in whatever form soon enough..

DarkNoctus
February 10th 2011
12837 Comments


actually I went to a convention about games/animation and saw a presentation from the guys who made DJ Hero who told us that GH6 and RB3 bombed sales wise. makes sense to me for them to axe it.

omnipanzer
February 10th 2011
21827 Comments


I should probably play this some time.
Awww crap tooo late.

BringMeABrick
February 10th 2011
340 Comments


Guitar Hero 1, 2, 80s, and 3 > every Rockband > ever GH after 3

Harmonix > Activision/Neversoft. Stick to Tony Hawk games, guys.

SpaceWhale
February 10th 2011
156 Comments


When it comes to learning real instruments, GH can actually slightly help. I at least got better kick separation when playing it.

Jips
February 10th 2011
1147 Comments


way to go activision... milk it clean and then kick it to the curb... i still dig music games but i havent touched one in 6 months

TomAkaVeto
February 10th 2011
1963 Comments


Such BS about the "continued declines in the music genre". I don't see how they could say that. People have just gotten tired of these games.

MUNGOLOID
February 10th 2011
4554 Comments


not everybody has though.

fr33convict
February 10th 2011
11723 Comments


If you release six games a year this is what happens.

accompliceofmydeath
February 10th 2011
4921 Comments


What crowing said.

manicmonkey
February 10th 2011
490 Comments


Guitar Hero is a video game. Telling somebody to get their ass off Guitar Hero and learn a real instrument is the exact same thing as telling someone to get off any other video game and learn whatever the hell they want. Yes, you can put less time into video games and more time into something productive, but what would be the point of video games at all? There is none, aside from entertainment. We enjoy playing them, so leave it at that. Guitar and Guitar Hero are not equivalent.

Anyways, I thought Warriors of Rock was the best game to date, but I feel like they catered specifically to the expert players, which led to the bomb in sales.



DeathByDaydream
February 10th 2011
546 Comments


guitar hero went down the drain when activision bought the rights to it. harmonix is where it's at. hopefully rock band will do well now that there is basically no competition.

LegendofPittman
February 10th 2011
2960 Comments


GH 1 and 2 + Rock Band > Every other music game

myhigherpie
February 10th 2011
3029 Comments


Oh no. Now they only have one cash cow to reproduce every year and sell for $60.

DurzoBlint
February 10th 2011
1396 Comments


Too busy making cash off releasing the same CoD game every year... yet people buy it. Idiots are feeding this horrible company...... Companies like activision need to die out. More like valve please.

JoeEspionage
February 10th 2011
60 Comments


I personally think that the series could have continued to flourish if Guitar Hero had taken a more rock band like approach and released a game every few years, focusing on dlc and improvements to the genre. Guitar Hero dug its own grave with a shit ton of releases. Greedy Activision bastards. I also believe this same thing will happen with call of duty soon.

Xenorazr
February 10th 2011
1466 Comments


Bit of a shame. I'd have liked to see a Pro mode in Guitar Hero since I prefer having more time to hit the notes.

Alexcore
February 11th 2011
1130 Comments


After the 3rd one,I gave a fuck for world tour cause it had 3 tool songs.The rest of the songs sucked.

HipsterHolocaust
February 11th 2011
774 Comments


GH2 and GH3 were good.

wittwright
February 12th 2011
679 Comments


it seems like there's a new music game out every 6-8 months, but GH had a good run

Ayon
February 12th 2011
160 Comments


Actually:

$51> Harmonix>Rock Band=Guitar Hero

Harmonix was bought by Columbus Nova for $50 (debt and all). There probably won't be another Rock Band either.

Pharoh
November 27th 2011
3325 Comments


rip

Alexcore
December 19th 2011
1130 Comments


sup



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