Unlocking the Truth get signed

2014-07-16 by trackbytrackreviews | 36 Comments
Upcoming metal band Unlocking the Truth have signed a 1.7 million record deal with Sony Music.

The group, which hails from Brooklyn, consists of guitarist Malcolm Brickhouse, bassist Alec Atkins, both 13 year olds, and drummer Jarad Dawkins, aged 12.

In the summer of 2013, UTT performed on a Times Square street corner for spare change. Said performance was filmed and posted on Youtube, afterwards going viral on Facebook,
getting more than 1.5 million views on the original video. The band suffered a huge surge of popularity, leading to dates on Coachella and even Warped Tour.

But Sony Music isn't stupid. The band is "only" getting $60,000 in an upfront advance for the recording of their first album, with the label expecting to recuperate it on album
sales. If their first album sells 250,000 copies, Unlocking the Truth could get upwards of$350,000 upfront for their second album. Sony Music is committed to 2 albums, which the
option to release up to 6.

As a matter of fact, the deal could get possibly get them 1.7 million dollars, assuming they actually manage to sell. If anything, the band is $60k in debt to Sony Music.
Godspeed, Unlocking the Truth.

Read more about it here: http://nypost.com/2014/07/11/brooklyn-metal-band-lands-record-deal-after-video-goes-viral/

Tagged: Unlocking the Truth

Comments:Add a Comment 
BMDrummer
July 15th 2014
14041 Comments


Heard about this, good for them but they should read up a bit on what major labels practice business-wise

djunior
July 15th 2014
882 Comments


Good for these kids and all, I suppose, but what's going to happen when theyre 15-16 and not 'cute' anymore still making shitty music. May be Im too negative, but I dont see much good coming out of this.


On a lighter note, I did happen to catch a little bit of their set at Coachella, and theyre having a blast with all this attention.

Devastator
July 15th 2014
3443 Comments


Still a better band than Emmure.

Digging: Zao - Pyrrhic Victory

jsemanc0
July 15th 2014
1 Comments


Yung Chugga Chugga

Trebor.
Staff Reviewer
July 16th 2014
55359 Comments


lol they got a fucked contract


Digging: Julien Baker - Turn Out The Lights

trackbytrackreviews
July 16th 2014
3339 Comments


That was the whole point why I wrote this article Treb, 250k copies on a metal debut, made by 8th graders and before they release the second. They're so fucked.

Devastator
July 16th 2014
3443 Comments


Lol yeah they did get a shit contract, if they don't become an instant hit they will be in deep shit financially.

NetherlandsAreDead
July 16th 2014
48 Comments


Trvth gets signed

Devastator
July 16th 2014
3443 Comments


I'm confused, do they need to sell 250,000 to recoup the 60K advance or just to get not be dropped and owe money?

Rexhasta
July 16th 2014
82 Comments


Hopefully they write some catchy tunes.

trackbytrackreviews
July 16th 2014
3339 Comments


They need to sell 250k copies of their debut to get any money for their second album.

Hospital
July 16th 2014
2100 Comments


these dude bring the breakdowns.

Devastator
July 16th 2014
3443 Comments


I'm rooting for these kids but that is ridiculous. A debut album metal album to sell 250,000. Sony took advantage of the fact they were kids and really put them in a shit spot.

Hospital
July 16th 2014
2100 Comments


@Deva I highly doubt these kids were persuaded without parental consent - sony might actually have faith in these kids, as i'm sure their parents/guardians do.



climactic
July 16th 2014
22300 Comments


250k is an absolutely ridiculous number, wtf is wrong with them?

Satellite
July 16th 2014
25658 Comments


Verbing the Noun

Digging: Sturgill Simpson - A Sailor's Guide To Earth

trackbytrackreviews
July 16th 2014
3339 Comments


They got shafted by Sony. That was the point of the article.

North0House2
July 16th 2014
5999 Comments


Lol Sony's such a tool. These kids know no better, they're screwed. Would've been better to just stay DIY. I heard they were making like $1200 a day on the street, they'd be better doing that.

Digging: Delta Sleep - Management

Thunderkat
July 16th 2014
579 Comments


I don't even believe Metallica now can sell that much

Trebor.
Staff Reviewer
July 16th 2014
55359 Comments


"so what? being this young and getting 60k is amazing."

They don't get to use it dude, it's for studio costs

Satellite
July 16th 2014
25658 Comments


Would've been better to just stay DIY

stay DIY? did they make their own instruments or something?

Devastator
July 16th 2014
3443 Comments


Since they are kids they will probably use all 60K on the first album.

tempest--
July 16th 2014
20577 Comments


literally everything that's wrong with the heavy music industry

elbaliem
July 16th 2014
1051 Comments


music industry is so crazy nowadays. making kids doing such things

Spec
July 16th 2014
34816 Comments


Awful band name for sure.

Departures
July 16th 2014
951 Comments


This is why contract law should be taught in elementary school just like how condensation works and why there is no such thing as subtraction, just the addition of negative numbers.

henryChinaski
July 16th 2014
3883 Comments


Haha never heard about these guys. That clip is pretty solid considering they're 12 and 13 years old.

Digging: Kiasmos - Blurred EP

Pennywise_M
July 16th 2014
7467 Comments


Oh man. LOL they're so fucked

Inferis
July 16th 2014
457 Comments


an advance is an advance, they don't owe the label back. Sony expecting to recoup the 60k doesn't mean they won't see a penny until they do that. They still have publishing rights, they aren't in debt to anyone quite yet.

Pennywise_M
July 16th 2014
7467 Comments


"Sony expecting to recoup the 60k doesn't mean they won't see a penny until they do that."

Give it another shot, bro

Pennywise_M
July 16th 2014
7467 Comments


And man it's Sony, how much money would you expect these kids to be in for while Sony doesn't get
their money back?

TomAkaVeto
July 16th 2014
1936 Comments


The kids don't understand how messed up of a contract that is. Blame their dumb parents.

BMDrummer
July 16th 2014
14041 Comments


http://www.negativland.com/news/?page_id=17

Read this

TheSpirit
Contributing Reviewer
July 16th 2014
21998 Comments


These guys are such a novelty, they may sell 250,000k ... I mean look at Babymetal

Pennywise_M
July 16th 2014
7467 Comments


Nice article there

Yeah well i say and i repeat, the kids are fucked. Like someone said before itt, in 5-6 they will be the typical age of a new Metalcore/modern metal band ever made and probably even well before that they will be drowning in debt and have only a few people listening to them. I mean what are the odds that they become the next big thing? The kids played Chelsea Grin etc on the streets k, does that mean they can be successful as a band? Right

EyeForAnEye
July 17th 2014
1716 Comments


Is it me or does every member of this band look like an anime's interpretation of what an African American looks like?



You have to be logged in to post a comment. Login | Create a Profile





MOST VIEWED NEWS

R.I.P. Chester Bennington
Jesse Lacey Allegations
Brand new Brand New record
Black Malachite calls it quits
The Old Taylor is Dead
RIP Tom Petty
Converge Release New Single
Lil Peep Dead At 21
Glassjaw - Material Control info
Decapitated accused of rape



OTHER RECENT NEWS

Krallice Drop New Album...pt.2
New In Vain track
Brandon Burkhalter Solo Track
Saviour See Empty Skies
Vetusta releases their 4th LP
New Good Tiger singles
Malcolm Young Dies
Ex-Guitarist to Sue The Used
Chaos Moon streams album
New Machine Head song
New Childspeak Video
Real Friends "Get By"
Asthme stream namesake LP
The Plot In You New Album
New American Nightmare in 2018?

» see all news

RELATED REVIEWS
Unlocking the Truth
Chaos

STAFF & CONTRIBUTORS // SITE FORUM // CONTACT US

Bands: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


Site Copyright 2005-2017 Sputnikmusic.com
All Album Reviews Displayed With Permission of Authors | Terms of Use | Privacy Policy