Reznor Vents A Bit

2009-06-10 by MassiveAttack | 43 Comments
http://forum.nin.com/bb/read.php?9,731489
"It's been an interesting experiment over the last couple of years or so. Faced with leaving the infrastructure of traditional record labels and figuring out what the right thing to do is in this new world - I found myself realizing that for me to have any concept of how to interact with the community and know what they might want / what they find appropriate, I need to immerse myself in that world and live it for a while.
The reason no record label knows how to market anything to new media is they don't live there. They don't get it because they don't use it. What you've seen happen with the marketing and presentation of NIN over the last years is a direct result of living next to you, listening to you, consuming with you and interacting with you. Directly. There's no handlers or PR people here, it's me and my guys - that's it. There's no real plan, even - it's just trying to do the right thing that respects you the fan, the music, and me the artist. That's the goal - a mutual and shared respect.

When Twitter made it's way to my radar I looked at it as a curiosity, then started experimenting. I thought it through and in light of where I was / am in my career I decided to lower the curtain a bit and let you see more of my personality. I watched some of you get more engaged because you started to realize there's a person (flaws and all) back there, and I watched some of you recoil in horror because I'm not what you projected on me. All expected. I'm not as concerned about "breaking" your idea of NIN at this point. It is what it is and I am what I am. The relationship between artist and fan is changing if you haven't noticed, along with the way we consume and experience music and even communicate since the internet arrived.

The problem with really getting engaged in a community is getting through the clutter and noise. In a closed environment like nin.com a lot of this can be moderated away, or code can be implemented to make it more difficult for troublemakers to persist. It's tedious and feels like wasted energy doing that shit, but some people exist to ruin it for others - and they are the ones who have nothing better to do with their time. Example: on nin.com, there's 3-4 different people that each send me between 50 - 100 message per day of delusional, often threatening nonsense. We can delete them, but they just sign back up and start again. Yes, we are implementing several changes to address this, but the point is it quickly gets very old weeding through that stuff.

Back to Twitter. I approached that as a place to be less formal and more off-the-cuff, honest and "human". I was not expecting to broadcast details of my love life there, but it happened because I'm in love and it's all I think about and that's that. If this has bummed you out or destroyed what you've projected on me, fair enough - it's probably time for you to leave. You are right, I'm not the same person I was in 1994 (and I'm happy about that). Are you?

Looks like the Metal Sludge contingency has discover Twitter! Finally! For those of you that don't know what this is, please let me explain. Metal Sludge is the home of the absolutely worst people I've ever come across. It's populated mainly by unattractive plump females who publicly fantasize about having sex with guys in bands. Kind of like a role-playing game where people NOBODY will fuck make up stories about their incredible sexual encounters with people they WISH they could fuck. It would be kind of funny in a sad and pathetic way except the fun doesn't stop there - hate and good old-fashioned outright blatant racism are also encouraged to spice things up and remind you how truly ugly these scourges are. TRULY ugly on the inside (the outside is obvious).
Cutter's tip for my friends there: remember to cut along the length of vein, not across. Bigger payoff.

So when you see the new accounts that pop up daily on Twitter spewing exactly the kind of thing I just discussed, usually from picture-less creatively named profiles, spewing hate at Mariqueen and I, take a moment to visualize the sad couple people behind them.
A few years ago some people tuned me in to that world and when I figured out who these people were, I was amazed that I'd been seeing them in the front rows of the shows for months. I really don't understand what kind of "fan" spends that kind of time and money to travel across the country seeing a band, to then dedicate an incredible amount of time and energy into non-stop hate diatribes online. That one puzzles me a little.
Anyway, I'm bored on a long bus drive and there's no real moral to the story here, just writing. I will be tuning out of the social networking sites because at the end of the day it's now doing more harm than good in the bigger picture and the experiment seems to have yielded a result. Idiots rule.

I had thought a while ago about attempting to start a mainstream public forum that required real verification of it's participants for purposes of context. The idea was to have a place where you can actually discuss whatever and have some idea of who you're conversing with. For example, if we were discussing drumming techniques and you can see that someone participating in the discussion is a drum instructor vs. a 13 year old kid Googling answers, you'd have the proper context in which to have a potentially valid discussion. If we were discussing EDLC's heart condition and a real cardiologist speaks up, I'd value his opinion over, say FredFuckFaceWhateverHisLastFuckingNameIs's "opinion". Know what I mean? Anyway, we're in a world where the mainstream social networks want any and all people to boost user numbers for the big selloff and are not concerned with the quality of experience.

With all of that said, I have business in the real world to attend to including wrapping up the live version of NIN, DOING some cool new shit and spending as much time as possible with the most amazing woman in the world."

Tagged: Nine Inch Nails

Comments:Add a Comment 
Eakflanderyof
June 11th 2009
6670 Comments


tl;dr

shindip
June 11th 2009
3539 Comments


Trent is still a pretty rad guy.

Eakflanderyof
June 11th 2009
6670 Comments


He's a big complainer. He vents about labels and such too much and nobody cares.

Tyler
Emeritus
June 11th 2009
7927 Comments


paragraphs please

MassiveAttack
June 11th 2009
2754 Comments


...I did originally, but it just reverted. I'll try again.

myhigherpie
June 11th 2009
3029 Comments


still awesome...

scyther
June 11th 2009
1606 Comments


Psh, what a quitter.

Avirov
June 11th 2009
1206 Comments


I looked into that metal sludge deal. Absolutely horrible. Cool rant, lots of interesting stuff if you're like me and having been keeping tabs on the guy.

ninjuice
June 11th 2009
6760 Comments


I love his advice on how to better cut yourself....funny in a bad way

BornDeadBuriedAlive
June 11th 2009
427 Comments


"Cutter's tip for my friends there: remember to cut along the length of vein, not across. Bigger payoff."

I lol'd so hard there.

kygermo
June 11th 2009
1007 Comments


In other news: Faith No More played their first show in 11 years earlier tonight.

Zip
June 11th 2009
5312 Comments


I don't really like his music, but Reznor owns.

Captain North
June 11th 2009
6793 Comments


Nice rant. And he actually words his thoughts intelligently, unlike a shitload of other celebrities. It will be interesting to see how he markets himself now he's moving away from social networking though.

Titan50
June 11th 2009
4588 Comments


Cutter's tip for my friends there: remember to cut along the length of vein, not across. Bigger payoff.


I love this man

Morningstar98
June 11th 2009
41 Comments


I just lost a lot of respect for this guy.

I dont listen to him anyway.

EasternLight
June 11th 2009
2711 Comments


Didn't like the Cutter's tip thing. A bit over the top.

Chewie
June 11th 2009
4544 Comments


I'm not the same person I was in 1994 (and I'm happy about that). Are you?'


NOPE

mothergoose
June 11th 2009
308 Comments


Pretty much sums up why I hate social networking sites... I've never been the biggest NIN fan but I've always had at least some kind of respect for Reznor.

ConorMichaelJoseph
June 11th 2009
1870 Comments


Reznor's rants = Win

Titan50
June 11th 2009
4588 Comments


Reznor > God

RevengeSoldier
June 11th 2009
308 Comments


I have seen that he's been getting a looooot of shit from people off of Twitter. Some people are being complete and total pricks to him and EVERY man has his breaking point... I've even some people giving him shit over that Eric guy who Trent was helping out.

I can totally see why he posted this.

Essence
June 11th 2009
6813 Comments


somewhere far off tribes just became really happy that trent called him on all his shit

PuddleSwimmer
June 11th 2009
1457 Comments


I've even some people giving him shit over that Eric guy who Trent was helping out.


Are you kidding me? People are fucking disgusting

lauriej
June 11th 2009
1713 Comments


Are you kidding me? People are fucking disgusting

well, these are people who spend their lives on the internet and have nothing better to do than release their sick "fantasies" on it.
skimmed the article, enjoyed the cutting remark.

CrazyFool84
June 11th 2009
1083 Comments


Go Trent, sad that those who can't grow with the music won't let him grow as an individual either without giving him some shit

Zizzer
June 11th 2009
915 Comments


I like this. I need to listen to more NIN... old and new

Wizard
June 11th 2009
20629 Comments


Now if only Reznor would stop whining and realize that his last few albums were poo, he could stop all this jargon and go back to making great music.

Bfhurricane
June 11th 2009
6284 Comments


Right on Trent. He's got it figured out, I'm glad there's guys like him in the music industry. This was a great read.

Chewie
June 12th 2009
4544 Comments


it pisses me off that people don't realize how good Year Zero was

MassiveAttack
June 12th 2009
2754 Comments


It was good, just some people still want that abrasive textured sound that The Downward Spiral. Just it won't happen again, much like every other artist it's difficult to replicate one of his defining albums of his career (let alone the decade).

Chewie
June 12th 2009
4544 Comments


very true, but as far as his ability to weave a masterful concept within the music, Year Zero is excellent.

Phantom
June 12th 2009
9010 Comments


Metal Sludge sounds like the place to be.

At least Trent managed a controlled, articulate rant which is more than most celebrities/artists seem capable of doing these days.

StickmanSouffle
June 12th 2009
286 Comments


:' )

Got a serious mancrush goin' on right here.

Thrasher86
June 12th 2009
181 Comments


Reminds me a lot of Dave Mustaine, really speaks his mind, and takes no bullshit.

kygermo
June 12th 2009
1007 Comments


Year Zero was great (but hard to crack at first). With Teeth was great. Spiral is a classic, and The Fragile may be his best.

Captain North
June 12th 2009
6793 Comments


I've even some people giving him shit over that Eric guy who Trent was helping out.


Actually, a popular radio station my mum listens to was dissing him for it. They claimed Eric was part of his band and Reznor should be using his own money to help him. Pricks.

Wizard
June 12th 2009
20629 Comments


it pisses me off that people don't realize how good Year Zero was

very true, but as far as his ability to weave a masterful concept within the music, Year Zero is excellent.

This is why you fail derek hahaha.



tribes1
June 13th 2009
1 Comments


after all this time you still remember me, haha

i always browse the news section, i found this interesting

Titan50
June 13th 2009
4588 Comments


"very true, but as far as his ability to weave a masterful concept within the music, Year Zero is excellent. "

Agreed. All of his albums are at least a high 3.5 imo

scyther
June 13th 2009
1606 Comments


*His ability to masterfully weave a concept within the music.

Regulator
June 13th 2009
623 Comments


yeah i've never disliked a NIN album. I do enjoy some more than others obviously, but that's to be expected.

i haven't been able to keep up with NIN lately. I was used to the whole 5 years between albums cycles, and three in 3 years is just too much for me to keep up on.

MyLawnIsEmo
June 19th 2009
8 Comments


"If this has bummed you out or destroyed what you've projected on me, fair enough - it's probably time for you to leave. You are right, I'm not the same person I was in 1994 (and I'm happy about that). Are you?"

and yet at the majority of concerts he plays, there are what? maybe 3 songs that post date 1999? I dont think any fan would expect him to be the same person, but I do expect him to be honest with himself and realize that was the pinnacle of his career...

Chewie
June 19th 2009
4544 Comments


this^



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