NIN's Ghosts: $1.6 Million 2008-03-14 by Trey STAFF | 15 Comments | Reznor released "Ghosts I – IV" online on March 2. The two-hour collection of 36 untitled instrumental tracks was made available in various high-quality DRM-free formats at different price levels. According to a press statement, a total of 781,917 copies of the project were transacted at NIN.com in the first week of release, including paid and free downloads, plus pre-orders for physical editions of the set. The total gross earned was reported as $1,619,420.
By contrast, the top-selling CD on the Billboard album chart this week, a new record from country star Alan Jackson, sold 119,000 copies.
Reznor's announcement of the sales figures was in contrast to Radiohead, who did not release sales figures for their "pay-what-you-want" digital version of their latest effort, "In Rainbows". Reznor will not, however, release traditional sales figures to SoundScan, which provides numbers for the Billboard chart.
The expensive "ultra-deluxe" limited edition of "Ghosts I - IV" sold out almost instantly despite a steep $300 price tag. A digital version is available for five dollars, along with a $75 limited edition "deluxe" package. A $10 double CD version and a $39 vinyl edition will be available at U.S. retail on April 8.
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Tagged: Nine Inch Nails
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I think this worked only because it was Trent Reznor that was doing it and his fans are pretty loyal regardless of whether the albums he releases are bad or not... if some other band with a less dedicated, more top 40-inclined fanbase were to do this I think it would be disasterous.This Message Edited On 03.14.08
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NIN and Trent's fanbase is one may bands would kill for.
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Yeah, this wouldn't work with most bands. Kudos to Trent though for making it work. I haven't even listened to the whole thing yet.
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Its funny how the only bands doing this are bands with addicted fanbases.
Radiohead, NIN, Iron Maiden
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Ghosts is a phenomenal record. He deserves every penny!
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im waiting for April 8th, i really hope it pwns.
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Its awesome, trust me
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It's alright.
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Glad to hear that, wizard. It is awesome.
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Its funny how the only bands doing this are bands with addicted fanbases. I don't see how that's funny at all
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I'm glad more bands are doing this... hopefully it'll set apart the good from the shit for once.
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It's definitely true that this record only made this much due to NIN's prior fanbase, but even if some little-known band did this and sold a fraction of what he did they'd still be making a ridiculous amount more than their major-label peers.
No overhead means low sales are still good sales. God bless the internet.
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a little-known band would probably lose money, if anything. doesn't seem like a "ridiculous amount more" to me!
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little-known bands make hardly any money anyway
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That shut the haters up. Well done, Trent.
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