That was uhh different.

I like the video. And the song. alot.

Oh God.

why does this keep appearing in news

I like the video. And the song. alot. [2]

That was strange. The song's pretty cool but I feel this video may be a failed attempt at seeming "ambitious". I like Bring Me the Horizon, but we all know the last word to describe them with is "ambitious".

If the album is as good as this song, I think they might have hope. I think they had the right direction in suicide season, it just wasn't polished(and it sucked).

But The new album seems like it will be a good listen. I've always wanted to like this band.

hate the video, but am totally loving the song.

Well wasn't that just a little bit of sunshine....

Songs sucks, but the video sucked even more.

Not a fan of the video, but I feel like this song absolutely shattered what I thought this band was previously capable. I enjoyed their previous efforts, but I also totally understood the hate. This, however, looks like it could be something really amazing.

Trying to figure out what's different about this song. Suddenly people have hope for this band, sounds like something off SS to me, and it seems like nobody liked that album. Plus Oli's vocals sound even more worn out.

*even

also I like the song, video is interesting, I can't decide whether I liked it or not. Seemed too focused on oli and not enough of the rest of the band.

I have high hopes for the album though.

theyre still around? why dont they just die off.

Started off as a one night stand. Lingered to a fling. The sirens and the sergeants didn't seem to mean a thing. Hide your fangs all you want, you still need the blood. 
Tell us that its different now, you're up to no good. Take my hand, show me the way, we are the children that fell from grace. Take my hand, show me the way, we are the children who can’t be saved. One more nail in the coffin. One more foot in the grave. One more time I'm on my knees, as I try to walk away. How has it come to this? 
I've said it once. I've said it twice. I’ve said it a thousand fucking times. That I'm ok, that I'm fine. That it’s all just in my mind. But this has got the best of me. And I can’t seem to sleep. It’s not because you’re not with me. It’s because you never leave. You say this is suicide? I say this is a war. And I’m losing the battle. Man down. Is this what you call love? (This is a war I can’t win). Everything I loved, became everything I lost.
Every second. Every minute. Every hour. Every day. 
It never ends.

The weird thing is as much as the clip sucks ass, the song isn't too bad.

this is Bring Me The Horizon? WTF? not that they sound better or anything but still

fuck this band. seriously. I hate every single thing about them.

It was a unique idea but fuck, that was awful.
Typical of Oli to center it around himself.

actually i kind of liked the video
songs great too

That was pretty cool. Already liked the song, and that video was pretty nifty. Always good to see a band trying a non "WE ARE PERFORMING IN ROOM" video.

I love how you get the stubborn people who are like 'ahh, they're so terrible' and stuff, and then you get everyone else who's like admitting they like it, but in an embarrassing way.
To be fair, I like the song, and the video, probs to them for doing something unexpected and abit different.

lol at Oli being the only band member featured

decent video, not so decent song

Well, maybe because they just made 2 shit albums, while this seems pretty cool.

fuck this band. seriously. I hate every single thing about them. [2]

songs nasty, video was pretty cool

This is actually a pretty damn cool song. I'm suprised.

failure on all accounts, particularly the atempt at adding post hardcore and keys to seem 'different'.

what the fuck?

actually it's lights with her violin :P not keys

I liked the video and song.

Video was damn weird, I love the song though.

i love the song but don't get the meaning of the video. The video was very eccentric but i kind of liked it

@ Thor "lol at Oli being the only band member featured...decent video, not so decent song"

Actually all the band members are featured in the video. Its just that Oli is the protagonist and the other memebers are actually the doctors trying to save him...

cool video, the shitty synths actually add alot to the song

decent song, don't get why so many people seem to like the video, it was pretty shitty

Fuck these myspace queens

video is terrible, and I dont really care that much for the song

that nurse has way too many tattoos. she needs to stop being so silly.

How did she even become a nurse, for Heaven's sake?!

Was this their attempt at being "deep"?

I don't know, but it didn't look like there were any god damn ovens or sandwich making supplies in that amberlamps.

"Songs sucks, but the video sucked even more"

its funny how i thought the same thing, and was about to write that, word for word

anuspudding

East Hastings

If you were gonna make a music video, wouldn't you want to shave your crustache first?

If that song didn't have really annoying keyboards, it would be a oretty damn good song. The video is a horrible shot at trying to be...hmm...different? It didn't work well.

Well, it is quite different..

I love love LOVE the song. video just doesn't fit it though!

always like this band.

I hate to say this, but the song isnt all that bad

it isn't keys it's lights violin lol

It's really not, pit. Honestly, it's a lot better than a lot of metalcore coming out.

Am I the only one that thought that maybe the video represented Oli (and possibly the rest of the band) expressing how sick he is of all the fangirls and people trying to get at him because he's famous? Just a thought.

god this song is good. coolest part is between 2nd till third minute

song is better than i imagined, but still not good.
video effects are lol

I think the video is about running from your demons. Internally.

falling, I entirely agree with your interpretation of the video/song. It Never Ends probably refers to the insane amount of bullshit/judgement they get from people who know little to nothing about them, yet feel completely entitled to assume the band is as they perceive.

the fact that "old BMTH fans" hate this song makes me enjoy it!

Looks like the nurse forgot to put on her trousers when they filmed that.

Despite the lyrics and awful video, i'm gonna be honest and admit I actually enjoyed the song. Sounds like they're actually maturing a bit. If I had heard this song and not known it was BMTH, I wouldn't have thought it was them. Sounds more like an amalgamation of Darkest Hour, Underoath, and maybe a little Johnny Truant to me.