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Posts Tagged ‘Pitchfork’

uhhhhhhh I made this half hour video where I talk into the camera about the Minneapolis indie rock band 12 Rods, who are releasing a NEW ALBUM, their FIRST in TWENTY-ONE YEARS, called IF WE STAYED ALIVE, this Friday!

the formatting is off, particularly in the literal like first minute of the video. I edited this on a laptop whose trackpad doesn’t work using an internet browser video editor. I used the touchscreen it’s a chromebook.

let me cook

Kevin Barnes, eccentric frontman of indie pop outfit of Montreal (that’s a lowercase ‘o’ mind you!) did something yesterday that not many artists do, for several reasons: he responded to a critic. The main reason, though, is quite simple – you can’t look good. Following his discovery of the 6.7 semi-dismissal from Pitchfork, he took to his blog to give his own snarky, critical response to a snarky, critical review. You can read it here but if you don’t want to, here’s the crux of the issue: Kevin Barnes feels misunderstood. His calls for a “fair and balanced review” amongst the slew of insults and sarcasm did serve a purpose though: it brought an important question back into the spotlight. Just what does a review serve to do?

Let’s put it into a wider context for a moment: the press are a huge part of a musicians life. The influence of a website like Pitchfork alone is enough to rocket the career of an upcoming independent artist into the spotlight or have it crumbling away like a fistful of sand. The evidence is clear enough to see: bands like Vampire Weekend can credit a lot of their current level of success to the hype Pitchfork spun around them (this isn’t a jab at the bands ability, for the record) and Fleet Foxes went from folk minnows to a debut album that charted in seven countries in the space of a year, on the back of a no-holds-barred 9.0…

A recent New York Times profile of Brooklyn resident David, creator of the Pitchfork Reviews Reviews blog, gives an interesting insight into the online sub-culture that has sprung up in opposition to the influence of the internet’s most far-reaching music reviews site.

Early each weekday morning, the indie music Web site Pitchfork posts five new album reviews. Hours later a 22-year-old reader named David downloads them onto his BlackBerry, reads them on his way to work and muscles out a rambling but surprisingly fluid response using his phone’s MemoPad function: no links, no capital letters at the start of sentences, just adrenalized response.

In essence, what David does is turn the tables on Pitchfork: each weekday, he reads every new review on the site, comments upon it and assigns it a score on a scale of 0.0 to 10.0. Instead of “Best New Music,” he gives an award for “Worst New Review.” As far as satire goes, it’s only marginally more subtle than the Scary Movie series, but it is effective nonetheless. Furthermore, it’s the ideal subject matter for a shockingly impersonal medium like tumblr, where small communities choose to blog about each other’s posts rather than having actual upfront discussions.

It’s not so much ironic as it was inevitable that Pitchfork would reach this position. It was originally created as a counterweight to the hegemonic power of traditional media (your Rolling Stones and, yes, your New York Timeses), and any fule…

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