Known as the cheesiest artist in America, Hamburger Helper was first introduced in 1971. In 2005, Food Network listed Hamburger Helper as number three in its list of the "Top Five Fad Foods of the 1970s".
In 2013, the company had rebranded to just "Helper."
The Hamburger Helper mascot is the "Helping Hand" (or "Lefty"), an Anthropomorphic animated, four-fingered, left-hand glove, which appears in the product's television commercials and on their packaged products.
As part of April Fool's day, Hamburger Helper released a 5 star album over soundcloud in 2016 with hiphop lyrics related the product.