New OK Go Music Video
2012-02-05 by Jonny Hunter CONTRIBUTOR | 31 Comments

OK Go's video for "Needing/Getting", a single off their 2010 release "Of the Blue Colour of the Sky", has been released.

The video itself can briefly be described as real-life audiosurf.

Watch here: http://www.youtube.com/watch?feature=player_detailpage&v=MejbOFk7H6c#t=0s

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Band Page: OK Go

Comments:Add a Comment 
Thane
February 6th 2012

2148 Comments


that was cool. if only the band was good...

Hyperion1001
Staff Reviewer
February 6th 2012

17999 Comments


saw this yesterday, so retarded

it sounded like shit and it wasnt even that cool

Digging: Autechre - Draft 7.30

Pharoh
February 6th 2012

3326 Comments


is... that for real?

Imperial
February 6th 2012

1719 Comments


Hate them all you want, they make some entertaining videos.

Pharoh
February 6th 2012

3326 Comments


that guy on the far left reminds me of david cross

BenedictVII
February 6th 2012

369 Comments


I saw a clip of this during a superbowl commercial and was curious as to what was going on. Should have figured it was these guys.

Shiduba
February 6th 2012

424 Comments


I don't think these guys are that good, but that was one hell of a music video.

static2dope
February 6th 2012

898 Comments


they're not that great, but they've always had amazing videos. always new and exciting, at least.

MadMikeLove
February 6th 2012

651 Comments


video was awesome. song was meh. Chorus thing had a catchy beat.

TheLodge
February 6th 2012

39 Comments


Great video, shame about the song.

JWT155
February 6th 2012

9205 Comments


Video was insane. Can't imagine how long it took to make it.

JustTaylor
February 6th 2012

41 Comments


there is no way anyone can honestly say this isn't cool.

jdennis31
February 6th 2012

6511 Comments


whats with the hate on the band, pretty diverse set of songs on their last album, which although boring at times weren't bad. and not to mention they easily make the best music videos by far nowadays. not even close to a contest

DaveyBoy
Staff Reviewer
February 6th 2012

20855 Comments


Every one of their videos is an event. Having this premiere during the Superbowl seemed rather fitting. Doubt they'll ever headline the half-time show though.

twlichty
February 6th 2012

3407 Comments


their videos are always so good, too bad they are nothing special as musicians

MadMikeLove
February 6th 2012

651 Comments


I just don't like their type of music, but this song actually was pretty decent.

Also, foo fighters should've played halftime.

iFghtffyrdmns
February 6th 2012

7047 Comments


i mean i guess it's kinda cool but really how big of a waste of money was that


conradtao
Emeritus
February 6th 2012

2088 Comments


Gross.

Gimmickry at its finest. A corporate-sponsored waste of money. I mean, really – sure, it's "cool", in the way that any spectacle is cool, but it's hardly creative. What are they achieving with this? "Hey, we wrecked some shit and played some shitty music in the process, woooooo" ew stop already.

jdennis31
February 7th 2012

6511 Comments


@conrad hardly creative? took much more creative effort than any other music video i can think of. and i guess the consensus here would insinuate that it's fairly gimmicky, but i don't see how the music is bad at all. and from what i remember, they at least started out paying for their own music video, don't really understand the whole 'corporate-sponsored' waste of money part, unless you're talkin about the fact that it aired during the superbowl

jdennis31
February 7th 2012

6511 Comments


and wtf does anyone ever achieve with a music video? thats just retarded...

jdennis31
February 7th 2012

6511 Comments


they also own their own record label so i don't think some big corporation put up the money for them to do this...

conradtao
Emeritus
February 7th 2012

2088 Comments


The video was "made in partnership with Chevrolet". I'd have no problem with it being "corporate-sponsored" if it had something, anything at all to say. As is, it's just a cool idea. There's a difference between having something creative to offer and having a fun lightweight concept. Having significant financial backing to do something ultimately slight and profoundly unambitious (because there's no risk in this aside from the Jackass-esque physical risk) seems undeserved.

I'm not saying that OK Go have ambitions beyond being "that twee band that makes music I can't stand and makes crazy music videos". I'm saying that what they're doing here strikes me as extremely annoying.

and wtf does anyone ever achieve with a music video? thats just retarded...


Björk, Madonna, Michael Jackson, even the new Rihanna video, Twin Sister, Aphex Twin...the list of videos that don't just serve as a pretty face singing a song (à la early-2000s Britney, Kelly Clarkson, etc.) but actually aim to be works that can stand on their own two feet goes on and on and on.

jdennis31
February 7th 2012

6511 Comments


werd, thats my fault speaking in ignorance without knowing they worked with chevy to do it. at the same time, i completely disagree that any artist you named there has any music video that merits a second viewing, or even a full viewing (*cept michael jackson, he has some fun ones). and how is this lacking ambition? seems like it wasn't on par with what people would rather have, but has this ever been done before? or has anything like it been attempted?

jdennis31
February 7th 2012

6511 Comments


those last two questions aren't rhetorical, if you actually do know of something please rec

conradtao
Emeritus
February 7th 2012

2088 Comments


i completely disagree that any artist you named there has any music video that merits a second viewing, or even a full viewing.


Wh.. did you even see the video for "Come To Daddy"? Or "Bachelorette"? Or "Like A Virgin"? Or the video video for "We Found Love", an aesthetic triumph that elevates a (good, IMHO) pop song to something much more emotionally urgent? Or the new M.I.A. video, which takes traditional American gangsta signifiers and reinterprets them? Hell, what about "Thriller"? (Okay, admittedly that last bit is pure spectacle and not necessarily artistically ambitious. I've got a soft spot for it.)

...has this ever been done before? or has anything like it been attempted?


Definitely not. But I don't think that precludes it from criticism of its vapidity – and I maintain that it's a very vapid video. There's nothing there aside from "Look how cool this is!"

jdennis31
February 7th 2012

6511 Comments


well actually, after rereading your comment i understand where you're coming from, but i still stand by my view that no one else offers anything worth watching, even in the slightest. at least lately

TheVoiceAndTheSnake
February 7th 2012

3663 Comments


I could care less about music videos, if the song isn't good, a music video is not going to help

jdennis31
February 7th 2012

6511 Comments


well, the way you explain it, i competely agree... i guess my only disagreement is what i consider creative and ambitious. tuggin at my heart strings with an aesthetically appealing video doesn't do it for me

jdennis31
February 7th 2012

6511 Comments


btw, thanks for your replies even tho i was kind of aggressive about it

TheVoiceAndTheSnake
February 7th 2012

3663 Comments


Exactly jdennis31, people seem to listen with their eyes instead of their ears


conradtao
Emeritus
February 7th 2012

2088 Comments


i guess my only disagreement is what i consider creative and ambitious.


Yep, different strokes for different folks or however it goes..?



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