that was cool. if only the band was good...
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saw this yesterday, so retarded
it sounded like shit and it wasnt even that cool
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is... that for real?
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Hate them all you want, they make some entertaining videos.
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that guy on the far left reminds me of david cross
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I saw a clip of this during a superbowl commercial and was curious as to what was going on. Should have figured it was these guys.
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I don't think these guys are that good, but that was one hell of a music video.
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video was awesome. song was meh. Chorus thing had a catchy beat.
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Great video, shame about the song.
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Video was insane. Can't imagine how long it took to make it.
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there is no way anyone can honestly say this isn't cool.
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whats with the hate on the band, pretty diverse set of songs on their last album, which although boring at times weren't bad. and not to mention they easily make the best music videos by far nowadays. not even close to a contest
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Every one of their videos is an event. Having this premiere during the Superbowl seemed rather fitting. Doubt they'll ever headline the half-time show though.
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their videos are always so good, too bad they are nothing special as musicians
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I just don't like their type of music, but this song actually was pretty decent.
Also, foo fighters should've played halftime.
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i mean i guess it's kinda cool but really how big of a waste of money was that
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Gross.
Gimmickry at its finest. A corporate-sponsored waste of money. I mean, really – sure, it's "cool", in the way that any spectacle is cool, but it's hardly creative. What are they achieving with this? "Hey, we wrecked some shit and played some shitty music in the process, woooooo" ew stop already.
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@conrad hardly creative? took much more creative effort than any other music video i can think of. and i guess the consensus here would insinuate that it's fairly gimmicky, but i don't see how the music is bad at all. and from what i remember, they at least started out paying for their own music video, don't really understand the whole 'corporate-sponsored' waste of money part, unless you're talkin about the fact that it aired during the superbowl
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and wtf does anyone ever achieve with a music video? thats just retarded...
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they also own their own record label so i don't think some big corporation put up the money for them to do this...
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The video was "made in partnership with Chevrolet". I'd have no problem with it being "corporate-sponsored" if it had something, anything at all to say. As is, it's just a cool idea. There's a difference between having something creative to offer and having a fun lightweight concept. Having significant financial backing to do something ultimately slight and profoundly unambitious (because there's no risk in this aside from the Jackass-esque physical risk) seems undeserved.
I'm not saying that OK Go have ambitions beyond being "that twee band that makes music I can't stand and makes crazy music videos". I'm saying that what they're doing here strikes me as extremely annoying.
and wtf does anyone ever achieve with a music video? thats just retarded...
Björk, Madonna, Michael Jackson, even the new Rihanna video, Twin Sister, Aphex Twin...the list of videos that don't just serve as a pretty face singing a song (à la early-2000s Britney, Kelly Clarkson, etc.) but actually aim to be works that can stand on their own two feet goes on and on and on.
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werd, thats my fault speaking in ignorance without knowing they worked with chevy to do it. at the same time, i completely disagree that any artist you named there has any music video that merits a second viewing, or even a full viewing (*cept michael jackson, he has some fun ones). and how is this lacking ambition? seems like it wasn't on par with what people would rather have, but has this ever been done before? or has anything like it been attempted?
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those last two questions aren't rhetorical, if you actually do know of something please rec
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i completely disagree that any artist you named there has any music video that merits a second viewing, or even a full viewing.
Wh.. did you even see the video for "Come To Daddy"? Or "Bachelorette"? Or "Like A Virgin"? Or the video video for "We Found Love", an aesthetic triumph that elevates a (good, IMHO) pop song to something much more emotionally urgent? Or the new M.I.A. video, which takes traditional American gangsta signifiers and reinterprets them? Hell, what about "Thriller"? (Okay, admittedly that last bit is pure spectacle and not necessarily artistically ambitious. I've got a soft spot for it.)
...has this ever been done before? or has anything like it been attempted?
Definitely not. But I don't think that precludes it from criticism of its vapidity – and I maintain that it's a very vapid video. There's nothing there aside from "Look how cool this is!"
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well actually, after rereading your comment i understand where you're coming from, but i still stand by my view that no one else offers anything worth watching, even in the slightest. at least lately
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I could care less about music videos, if the song isn't good, a music video is not going to help
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well, the way you explain it, i competely agree... i guess my only disagreement is what i consider creative and ambitious. tuggin at my heart strings with an aesthetically appealing video doesn't do it for me
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btw, thanks for your replies even tho i was kind of aggressive about it
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Exactly jdennis31, people seem to listen with their eyes instead of their ears
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i guess my only disagreement is what i consider creative and ambitious.
Yep, different strokes for different folks or however it goes..?
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