Koba LaD is one of the most hyped artists in France right now. The reason? His voice and flow. He modulates his voice to sound like a mix between nasal and piercing, and his flow is now trademarked as "the Koba flow"; The problem is, being unique is good, but being a good rapper is better. His flow never varies - at all - and his technicality is, at best, mediocre. His lyrics basically revolve around money, hoes, and drugs. While that sounds like all rappers' lyrical content, here there is virtually no other subject tackled. VII epitomizes everything that's wrong with modern French rap: labels find hyped newbie, they sign him, and immediately record an album without further establishing the artist's identity. Best example: during an interview, he struggled to explain what the cover meant in the context of the album. That's because a marketing team did all the fucking job. 1.7
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