tripleS
ASSEMBLE24


4.0
excellent

Review

by Raul Stanciu STAFF
May 8th, 2024 | 10 replies


Release Date: 05/08/2024 | Tracklist

Review Summary: LOONA’s little sisters go hard on their debut full length.

LOONA’s former creative director and producer, Jaden Jeong left Blockberry Creative in order to follow his own vision under his own label, Modhaus. His ambitions and interest in creating encompassing lore and aesthetics around the respective girl group most likely was too much for the executives in that company to sustain. No wonder after he departed, they pretty much became a different act that ultimately imploded due to mistreatment and continuous clashes with BBC’s management. A shame really, especially since their concepts started to quietly influence newer groups in the Kpop genre and were at their commercial peak. Nevertheless, the man undertook this opportunity to start over with a new group, tripleS. A similar strategy was used, as members debuted gradually in various sub-units since late 2022. Each represented a concept and sonic variation, while Jaden was focusing on the overall cohesiveness. Settling on 24 members, probably the most for a girl group in Kpop so far, a full length was revealed to celebrate this milestone. Echoing the first release under the main name, ASSEMBLE24 is a successful blend of what we have heard so far from them.

Musically, the LP takes some cues from early LOONA trademarks, containing bubbly, retro futuristic synth pop with occasional RnB type vocals, which frankly, suit tripleS very well too. Jeong carved a niche of his own that only felt right to further expand. “Heart Raider” and “Non Scale” are excellent examples of exciting, uplifting numbers with busy yet fun instrumentals, as well as cute, catchy singing. Also, “Midnight Flower” shares lovely, youthful singalongs over smooth ‘80s style beats and guitars, whereas “White Soul Sneakers” goes all in with the acid funk sound, reminiscing Jamiroquai’s heyday output. Moreover, main single, “Girls Never Die” does a strong job conveying early 2000s dance grooves, using warm synths and accurate bass lines. “Chiyu” is the only mellower track here, a lush mid-tempo ditty with a touch of Red Velvet on top. The most unfortunate thing about the record is its short length, a recurring issue of this genre. In Kpop, you can usually find filler material even on brief EPs, however, ASSEMBLE24 takes off right from the start and keeps its momentum until the final note. This is a suitable example of not following current trends, despite the financial attractiveness, opting instead to create what fits your vision and the members’ capabilities best.



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user ratings (11)
3.7
great


Comments:Add a Comment 
insomniac15
Staff Reviewer
May 8th 2024


6212 Comments

Album Rating: 4.0

Best Kpop so far this year



Stream here - http://youtube.com/watch?v=gd_qHbRAko0

JesperL
Staff Reviewer
May 8th 2024


5545 Comments

Album Rating: 5.0

okay let's fucking go

Typhoon24
May 8th 2024


2460 Comments


ya will check

Sinternet
Contributing Reviewer
May 8th 2024


26625 Comments


idk about the constant loona comparisons when aside from the producer link they're pretty different but otherwise great review am hyped to jam this

insomniac15
Staff Reviewer
May 9th 2024


6212 Comments

Album Rating: 4.0

For me it felt like the overall vibe and sound reminds of the early and sub unit/solo LOONA material. Not the same stuff, but something we might have heard, had he kept producing them.



Otherwise, I just wanted to give a short background on his transition from them to tripleS and debuting the girls unit by unit like LOONA did.

JohnnyoftheWell
Staff Reviewer
May 9th 2024


61255 Comments

Album Rating: 4.9

feel this project is distinct enough from loona in both sound and identity to deserve expo beyond their shared history (especially since it's also much better). this was a solid 'debut', but wouldn't be surprised if the 24-member gimmick leads to its sub-units outgunning the mothership in the long run (LOVElution is easily my fav thing from the project so far, but the others are about on par with this)

insomniac15
Staff Reviewer
May 9th 2024


6212 Comments

Album Rating: 4.0

It is, but listening to LOONA for years, I couldn't help but make random connections to their music while sitting through this one. I'm sure they'll be more active as sub-units, especially for promoting and touring. It's cool they can switch whenever they feel like or have certain ideas though. I enjoy LOVElution most as well, the EP is great. Girls Capitalism is my favorite single of theirs so far.

DadKungFu
Staff Reviewer
May 9th 2024


5075 Comments

Album Rating: 3.0

This is silly. You all are silly.

JohnnyoftheWell
Staff Reviewer
May 9th 2024


61255 Comments

Album Rating: 4.9

back to squinting at cowboy boots with u

DadKungFu
Staff Reviewer
May 9th 2024


5075 Comments

Album Rating: 3.0

I award this zero yee-haws



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