Nord (FRA)
The Implosion of Everything that Matters


2.7
average

Review

by Mitch Worden EMERITUS
November 16th, 2023 | 15 replies


Release Date: 11/03/2023 | Tracklist

Review Summary: It didn't matter much in the end.

There ought to be a whiplash warning label on The Implosion of Everything That Matters. I’m not sure what such a label would look like personally, but I figure it’d be the same stuck onto Signs or the last seasons of Game of Thrones, basically saying “Hey, things are about to go sideways, it’s not gonna make sense, strap in.” Because sometimes aliens are defeated since water… exists, sometimes kings are decided because stories are so cool, and sometimes post-hardcore bands make a hard pivot in a direction nobody anticipated. On the heels of the well-received The Only Way to Reach the Surface, Nord have opted to kick out the metaphorical Jon Snow in their midst and brought in synthwave, darkwave, dance music, and f*ck your plotlines because we’re going headfirst off the rails where absolutely nothing adds up.

These abrupt shifts do pan out occasionally--Envy on the Coast woke up one day, ditched scratchy post-hardcore for dirty, groovy Southern rock and reaped rewards--but frequently, the audience is left mouth agape as the villain is revealed to be the grass or something. Predictably, the issue is firmly planted in execution; Nord snapped up a plethora of electronic genres, tossed them in a blender sans-seasoning, and then threw the result at a wall. That splatting sound is “Incantation”; the tune’s first half, ground in auto-tune-laden synthwave and spacey ambiance, awkwardly jumps into distorted harsh vocals, which fade out at the behest of some melancholic keys, which then give rise to angelic clean vocals and spoken word contributions that sound ripped from a poetry album. It’s a meeting of three different approaches that doesn’t translate well, be it for the thin-sounding electronics or the jarring transitions leading to each part, and no combination is working as intended.

This recurring dilemma is made evident by a multitude of mishandled shifts. In just ”Truth Philters” alone, Nord bound from jagged synth lines into a dose of post-hardcore grit and screams, then into 80’s-like bass-boosted dance music, then into some upbeat grooving with horn sampling, and then into some sort of breakdown. The climax capping off this stretch leaves a lot to be desired, much in the same way the title track’s stumble to the finish line feels abrupt. In the former’s case, the song limps through a repeat of the chorus. In the latter, blast beats erupt sans-build-up, and in the midst of a restrained production where most elements are substantially quieted--this excludes the armada of synth lines that, in instances like “Sexorcism,” box out practically everything else in the mix--it doesn’t come across as an earned moment of release, nor does it fit the spacey, gently-textured surroundings that Nord’s emphasis on enhanced ambiance generates. Heavy moments are from an era not far away, yet one all-too-distant now; the screaming of “Incantation” aims for violence but is comparatively toothless, the opening of “Truth Philters” is a setup with no payoff, and the title track’s aforementioned climax lacks the robust build-ups that the band’s prior work excelled at.

Every track comes across as if it is on the verge of something, prepared to jump off the precipice and dive into something grander, but then the rug’s pulled out from underneath and the band never truly gets going. It’s a shame; there are multiple moments where The Implosion of Everything that Matters clicks, and it likely would click on the whole if it could just sit still for a second. “Candles” artfully constructs the groundwork for what Nord’s newfound style could be--graceful falsetto harmonies intertwined with resonating piano notes and an indefinite, alluring frontier composed of winding electronic ambience--but what follows is haphazardly composed, like the songwriting is intent on demonstrating as much as possible without pausing for development. The building blocks are undeniably there, and it’s admirable to attempt such a drastic change, but the end product looks like a f*cked-up Picasso, or a deadpan, waffle-of-a-personality dude in a wheelchair getting crowned because why not. Simply put: it just doesn’t add up.




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user ratings (10)
2.6
average


Comments:Add a Comment 
MarsKid
Emeritus
November 16th 2023


21030 Comments

Album Rating: 2.7

This soured on me pretty quickly unfortunately. It's quite the change in direction, but who knows, maybe you'll enjoy it!(?)



Bandcamp link: https://nordnordnord.bandcamp.com/album/the-implosion-of-everything-that-matters



Also up on Spotify. What would the Apple Music equivalent for Facebook be? Is is Pearbook? Inquiring minds want to know...

bludngorevidal
November 16th 2023


378 Comments

Album Rating: 2.5

Oh no! I haven't listened to this in full yet, but we share similar appreciation for their earlier work so I have a sinking feeling I'm going to agree with you. Gonna dive in later and report back

SteakByrnes
November 17th 2023


29791 Comments


oh no is this not good

SomeCallMeTim
November 17th 2023


4104 Comments


buTt-plug lookin album art

Zakusz
November 17th 2023


1559 Comments

Album Rating: 2.5

Wow this is average at best, what a turn from quality. Going to give it a few more tries but nothing on here seems like a genuine effort. Also keyboards everywhere?

hangth3dj
November 17th 2023


769 Comments


I don't know what that embedded track is about, but it's persuaded me to stay the hell away from this.

MarsKid
Emeritus
November 17th 2023


21030 Comments

Album Rating: 2.7

You are likely smart for doing so.



I get the sense/hope this is a one-off, because the sudden swerve in quality is definitely concerning.

bludngorevidal
November 17th 2023


378 Comments

Album Rating: 2.5

Mars, how much do you think this unfortunate turn in creative direction is due to the band ditching their guitarist and eschewing that instrument altogether?



I speculate this album is their attempt to reconcile their sound without an axeperson, and their next effort will be the result of whatever they decide to do at this pivotal inflection point: mature into their currently synth-heavy sound to produce something more cohesive and satisfying, or ditch the idea altogether and find a new guitarist.

MarsKid
Emeritus
November 17th 2023


21030 Comments

Album Rating: 2.7

Well huh, I didn't even notice that the guitarist is out of the picture. That's not good for the future if they've decided to just ignore that entirely, and I definitely wouldn't be excited about their new direction.



I think they could easily synthesize this with their early prog rock/post-hardcore format, but right now it's simply too haphazard and poorly produced.

InbredJed
November 18th 2023


6618 Comments


These sounds offend my ears in unprecedented ways.

Manatea
Staff Reviewer
November 18th 2023


1931 Comments


The concept of these sounds offends my ears.
Thanks for warning me Mars

Zac124
November 19th 2023


2690 Comments

Album Rating: 2.0

Candles isn't actually that bad tbh, but the rest of this EP is a complete and utter disaster.

Zakusz
November 20th 2023


1559 Comments

Album Rating: 2.5

I was really looking forward to their next release too. I get bands expanding and changing their approach but this all seems very disingenuous to me

bellovddd
November 22nd 2023


5869 Comments


this album cover has a crazy resemblance to Amity's Everyone Loves You... Once You Leave Them cover.

MarsKid
Emeritus
November 22nd 2023


21030 Comments

Album Rating: 2.7

This doesn't even feel like expanding their approach in a meaningful way either, it's a lot of fling-thing-at-wall-and-hope-it-sticks.



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