Sleaford Mods
Key Markets


4.0
excellent

Review

by Final Origin USER (41 Reviews)
July 25th, 2015 | 50 replies


Release Date: 07/24/2015 | Tracklist

Review Summary: "Key Markets" showcases Sleaford Mods at their most pissed off state, but also exhibits a strong progression in production as well as witty, ferocious and political lyrical delivery from Jason Williamson.

“Go smash the parliament up…it’s ***ed, it is literally attack on young people, people at the lower end of the society spectrum.” The policies of the Budget 2015 encompass the anger and frustration that Sleaford Mods are portraying at the moment. With the general election out of the way and the Tories securing a majority win, the overview of more austerity is ever looming across the UK, and Sleaford Mods have had enough. After the exploding success of their previous album, “Divide and Exit”, with its tongue-in-cheek rants mixing political issues with toilet humour, “Key Markets” is undoubtedly more direct and incensed in its lyrical delivery, as well as taking a more tenebrous approach in production. Jason Williamson and Andrew Fearn are more pissed off than ever; and it results in an album that is more engaging and compelling than their previous albums.

The lyrics are not subtle on “Key Markets” and are straight to the point politically, this adds to the damp atmosphere of each track that was not as prevalent on “Divide and Exit”. The track “Face to Faces” is one of the lyrical highlights of the album, where Jason ferociously rants over a pulsating, commanding drum beat: “Boris on a bike/quick knock the cunt over/the man of the people is now a man with no temples/blood falls out of his head like policy in the ***ing U-turn”. The anger from this track is legitimate and does not stay shy away from the frustrations of working class Britain, even taking a stab at the Liberal Democrats: “Nick Clegg wants another chance, really"/this daylight robbery is now so ***ing hateful, it is now accepted by the vast majority”. It is clear that the lyrics on “Key Markets” have been taken up another notch and is now speaking to the general public precisely. Within all its temper and resentment, there are still some humorous moments as well. “In Quiet Streets” is another focal point on “Key Markets”, with it’s playful bass line and fast tempo, Jason Williamson takes another jab at a political figure: “Miliband got hit with the ugly stick/not that it matters the chirping cunt obviously wants the country in tatters”. There are many other lyrical highlights on “Key Markets”, and with it’s witty, irate and sometimes nonsensical approach, it drives the album throughout its whole duration and keeps the listener engaged and have the effort to decipher what Willamson has to say.

“Key Markets” has also undoubtedly improved production over “Austerity Dogs” and “Divide and Exit”. Right from the kick-off with “Live Tonight”, the drums and bass are punchier and authoritative; bringing huge impact to the overall soundscape and assists Jason Williamson’s vocal delivery with precision. Williamson is known for his energetic and vigourous vocal, every syllable pummeling the microphone. To hear improvements in the overall production is a very welcome addition and drastically enhances the listening experience over their previous albums. Andrew Fearn has augmented his talents even further and added textures not heard before on previous albums. “Bronx in a Six” features small touchs of slithering synths within the chorus, “Rupert Trousers” is a dark, post-punk approach not explored before by Sleaford Mods, and “Silly Me” is a radio-friendly track that has Jason Williamson sing the lyrics on the chorus with great effect.

The variety within “Key Markets” is appreciable and the small dynamics used in each track shows a departure from the usual bass guitar-drum loop approach on their previous releases, though there are some weak tracks on the album. “Giddy on the Ciggies” tends to overstay its welcome as one of the longest tracks on the album; its too repetitive and one-dimensional in comparison. “The Blob” is quite an anti-climatic end to the album, where it just stays in one direction and tempo and does not take off compared to tracks like “No Ones Bothered”. Though Sleaford Mods are not completely revolutionising their sound this time round, it is clear that they have decided to branch out a little and mix up the song structures and sounds, illustrating huge confidence and the desire to speak out making “Key Markets” their strongest effort to date.



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user ratings (47)
Chart.
3.7
great

Comments:Add a Comment 
Final Origin
July 25th 2015


820 Comments

Album Rating: 4.0

40th Review!



Would rate this 4.2/5 if I could, a very strong effort by Sleaford Mods that sounds much better than their other albums.



Link to one of the tracks on this album:

https://soundcloud.com/sleafordmods/face-to-faces

BandNewbac
July 25th 2015


2352 Comments

Album Rating: 4.0

going to listen to this asap

Mort.
Contributing Reviewer
July 25th 2015


13359 Comments


"dank atmosphere" erm



Digging: An Autumn For Crippled Children - Try Not To Destroy Everything You Love

Final Origin
July 25th 2015


820 Comments

Album Rating: 4.0

It is a word/phrase, but yeah I know why you are pulling it up haha. Ill change it anyways cause I was debating it myself :P

BandNewbac
July 25th 2015


2352 Comments

Album Rating: 4.0

Nice dig mort, used to jam that record so much.

Mort.
Contributing Reviewer
July 25th 2015


13359 Comments


I know the first 4 songs on it really well, love them. Just listening to the whole thing now, really impressive

InfamousGrouse
July 25th 2015


4278 Comments


Giving this a spin but I doubt I'll be able to make it all the way through.

Final Origin
July 25th 2015


820 Comments

Album Rating: 4.0

It definitely won't convert people who didn't like their sound before, it is the same formula from previous albums but progressing their production and lyrics further.

InfamousGrouse
July 25th 2015


4278 Comments


Never heard 'em before; only aware of their existence due to slight reverberations on p4k, the Guardian, etc.

anobsoletevernacular
July 25th 2015


258 Comments


Still need to check this, nice review man

Digging: Glassjaw - Material Control

Final Origin
July 25th 2015


820 Comments

Album Rating: 4.0

Thanks man, this album was only released yesterday due to a two week delay on vinyl pressings and stuff. Got my vinyl copy a few days ago though so been listening to it loads, definitely check it out, I think you will like it more than Divide and Exit.

BandNewbac
July 25th 2015


2352 Comments

Album Rating: 4.0

is there a lot more variety on this than divide and exit though because that was the main problem i had with that album.

Final Origin
July 25th 2015


820 Comments

Album Rating: 4.0

I'd say that there is more variety than Divide and Exit, but there is not an astronomical amount of difference. 'No One's Bothered' and 'Tarantula Deadly Cargo' are two completely different tracks, a contrast you would not see on their other albums.

BandNewbac
July 25th 2015


2352 Comments

Album Rating: 4.0

yeah i dig Tarantula Deadly Cargo a lot.

Tunaboy45
December 12th 2015


15644 Comments


Tarantula Deadly Cargo is fucking great

zakalwe
December 12th 2015


23656 Comments

Album Rating: 4.5

Bellends

owen
December 4th 2016


4961 Comments


blimey

Digging: Sonny Sharrock - Black Woman

zakalwe
December 4th 2016


23656 Comments

Album Rating: 4.5

I take my comment back.

That performance of jobseeker on jools holland is fucking unbelievable. Greatest thing I've ever seen on there and proof that the spirit and bite runs hard when you're over 40.

Every brat should be made to watch it, maybe they'd wake up but I very much doubt it.

zakalwe
December 6th 2016


23656 Comments

Album Rating: 4.5

My fave band currently knocking around. The anger is real.



Middle age rage >



zakalwe
February 2nd 2017


23656 Comments

Album Rating: 4.5

"Miliband got hit with the ugly stick, not that it matters

The chirping cunt obviously wants the country in tatters"





SLEAFORD MODS SLEAFORD MODS SLEAFORD, SLEAFORD, SLEAFORD MODS!!!!!



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