Cranes
Forever


4.5
superb

Review

by The Endless Empty USER (10 Reviews)
June 8th, 2014 | 15 replies


Release Date: 1993 | Tracklist

Review Summary: Leaving most the gothic moods of Wings of Joy behind, Cranes create a brighter, cleaner and more consistent album with Forever.

Cranes are a difficult band to describe and do not reside under a specific genre of music. With their first release, Fuse, and later, Self-Non-Self, the band could have been labeled as industrial with angry drums and distorted electronics. Later, on Wings of Joy, the band embraced gothic rock and focused more on mood and atmosphere. Here, Cranes support a brighter and cleaner production; letting dream pop, shoegaze and even indie rock into the mix. Later in their career, Cranes even got rid of their rock sound and went for something completely electronic. Yet, no matter the genre Cranes are being labeled as, two things can be expected: ethereal, almost minimal melodies, and a focus on Alison Shaw’s sweet, child-like voice.

Despite originating at the same time as many other shoegaze originals like My Bloody Valentine and Slowdive, Cranes never received much more than a small cult status. One very important fan by the name of Robert Smith, fell in love with the band’s dark style of shoegaze and had Cranes open up for the Cure in 1992. After this tour, the Cranes had reached their peak in popularity, during which they released Forever. This album is considered to be the second of three masterpieces by the band.

The previous album, Wings of Joy, had one strong characteristic: it was extremely eerie. Forever leaves out much of the darkness found on Wings of Joy, but the sound is, unmistakably, still Cranes. Wings of Joy was music for the night, while Forever has mood more appropriate for watching the sun rise early in the morning. The album is introduced with a series of hypnotizing acoustic guitar chords on Everywhere. On this gem of a track, we get the first taste of Allison Shaw’s improved vocals. Her childlike vocals do take awhile to get accustomed to, but they have a distinct fragile beauty to them.

Forever shows Cranes’ most consistent songwriting. The band never fails to make each song hypnotizing and engaging. The songs never stray from a few chords or a simple piano pattern, but the album has a surprising amount of variety throughout. Songs like Cloudless, And Ever and Far Away show the band taking an extremely minimalist approach to their songwriting with sometimes nothing more than a piano accompanying Allison’s voice. The songs Adrift and Clear are surprisingly heavy post-punk rockers, and the single, Jewel, is one of the brightest and most colorful songs that Cranes have ever produced. The album ends with the ghostly track Golden and the track Rainbows, a stripped-back, minimalist version of opening track. This haunting reprise of Everywhere is a perfect ending to a beautiful album.

Cranes never received the attention they deserved, but they did gather a dedicated fanbase through their unique and well made music. Forever is an album recommended to people who like the shoegaze classics by bands such as Slowdive, and My Bloody Valentine, and gothic bands such as The Cure or Siouxsie and the Banshees. Cranes are also recommended if you enjoy the new wave of female-fronted electronic bands like Grimes or Chvrches who share similar vocal delivery and dreamy mood. Forever by Cranes is a lost treasure of early 90’s dream pop, delivering unique and mesmerizingly beautiful music.



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user ratings (56)
3.7
great

Comments:Add a Comment 
laughingman22
June 8th 2014


2838 Comments

Album Rating: 4.5

My favorite Cranes album, go check it out

Judio!
June 8th 2014


8501 Comments


Great review, man. Will definitely have to listen to these guys soon.

grish
June 8th 2014


1184 Comments


band rules, sweet review

RoyalImperialGuard
June 8th 2014


1569 Comments


Good review and band. Haven't heard this one though.

Keyblade
June 8th 2014


30678 Comments


Pretty much what Balls said. Need to hear, oh and pos'd

TheCrocodile
June 9th 2014


2925 Comments

Album Rating: 3.0

Dunno if I'd like this considering the creepy gothic atmosphere of Wings of Joy is what I love about it. Still might check it. Good review.

laughingman22
June 9th 2014


2838 Comments

Album Rating: 4.5

If you liked Wings of Joy you will probably will like this one too. Both can still be considered gothic, but Forever has brighter production style that I think helps highlight the type of music Cranes make.

TheCrocodile
June 10th 2014


2925 Comments

Album Rating: 3.0

On my first listen, Cloudless is awesome.

laughingman22
June 10th 2014


2838 Comments

Album Rating: 4.5

sweet, The reason I think this is a step above Cranes' other albums is that there isn't a bad song on here

laughingman22
August 30th 2014


2838 Comments

Album Rating: 4.5

There is a b side for this album titled 'slide' and it is one of the best songs I have ever heard

WRYN
June 17th 2018


260 Comments


Just as a tip, adding the songs "Underwater, "Slide" and "Shine Like Stars" from the contemporary singles to the tracklist can work as a bit of an upgrade for the general album flow.

Cimnele
November 20th 2018


2527 Comments


have been going through a lot of uk indie/indie-adjacent stuff that came before Britpop or which didn't get placed into the movement for whatever reason and this band's one of the best, bumpin this cool review

Source
February 3rd 2020


19917 Comments

Album Rating: 3.5

this is neat, might like it a little more than wings

protokute
March 29th 2020


2727 Comments

Album Rating: 3.5

I wish the whole album had a similar vibe to the first 2 songs on this... Cloudless is really something.

Ryus
March 15th 2023


37886 Comments


cloudless is just gorgeous



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