Hawkwind
It Is the Business of the Future to Be Dangerous


2.0
poor

Review

by Hoppoman USER (46 Reviews)
June 11th, 2013 | 7 replies


Release Date: 1993 | Tracklist

Review Summary: Hawkwind release twenty minutes of material stretched over an hour.

Hawkwind – A trip through space, Part XVIII, It is the Business of the future to be Boring.

Hawkwind had something of a mid life crisis during the 1990s. As such, Business is the hastily acquired motorbike and leather jacket of a beer bellied balding man in his late forties. Whilst trying to sound new, fresh and improved, Business ends up being a rather extravagant, but expensive love affair. However, everything about this album just isn't right, and the end result is very long winded and repetitive.

On this album Hawkwind are:

Dave Brock – guitar, keyboards, vocals
Alan Davey – bass guitar, vocals
Richard Chadwick – drums, vocals

Hawkwind has always been something of a transformer, struggling greatly with the massive cosmic forces at their command. On one side they have the rock genre which has always been dear to them. Dave Brock's original idea was for a simple rock band that played spacey bits. But on the other side of the band is that space part proper. Untapped cosmic energies that ebb and flow with great and untapped power.

What Hawkwind attempted on Business was bold indeed. They attempted to fuse together the rock, techno, space, post and ambient genres together to form one massive monstrosity. But unfortunately for the band this attempt ending with utmost failure, and it has to, unfortunately be put down.

The beginning of the album is decent enough, the self titled 'It is the Business of the Future to be Dangerous' is full of interesting noise, and the song flows well into the second track 'Space is Their (Palestine)' but already, it is possible to see the cracks forming in this otherwise good album.

To put it bluntly, just like space is full of empty holes with the occasional star system sprinkled like food on a fancy restaurant's plate, Business is built the same way. 'Space is Their' has this catchy little Middle-Eastern styled keyboard part to it, and it sounds good, until you realise that they have actually played the same part roughly fifteen times, one after the other. That is the biggest weakness to the album, there isn't anything bad to be found here, it's just that you have to actually find something in the first place.

It's not until you reach the space rocker 'Letting in the Past' that the album actually starts to become interesting. It is a very sweet little song, with Brock grinding away on his guitar whilst Chadwick and Davey blast away with the rhythm section. This song marks the start of a complete change of sound for the album, going from ambient/space/techno rock to simple space rock, and the sound is so much better for it. This change continues into the song 'The Camera that Could not Lie' and you finally feel as though the album is getting somewhere.

What Hawkwind attempted is ultimately, very boring. While the album has plenty of good parts to it, they are simply too far apart to be enjoyable, the track 'Space is Their' had potential to be an excellent space rock song, if it wasn't so drawn out and excessively long. The same can be said for the entire first half of the album, and it isn't until the second half that things begin to pick up, but it is already too late by then. There isn't anything bad on this album, the music isn't terrible, the guitar work is decent, the bass guitar works and the drummer isn't pulling any punches. But there is just too few of these good moments to go around, and the result suffers accordingly.

The two sides of Hawkwind continue to go spiraling around in circles, the space side going much more ambient and techno, and their rock side sounding much more spacey. The end result is not very good, space side and rock side are bickering over their offspring like a pair of divorced parents and are not really taking their child's best interests into account. Which truly is a shame because there was, as always, so much potential writing into the work. Even a rather unique cover of 'Gimme Shelter' cannot save her now.



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user ratings (19)
Chart.
2.7
average


Comments:Add a Comment 
Hoppoman
June 11th 2013


719 Comments

Album Rating: 2.0

Oh Hawkwind, why can't you be consistent.....

dannyboy89
June 11th 2013


13339 Comments


Pos'd.

linguist2011
Contributing Reviewer
June 12th 2013


2434 Comments

Album Rating: 2.5

Haven't heard this album before, but I plan to just to clarify the rating you gave it. I've heard it's not exactly the most consistent Hawkwind album, so I guess what you said in the review is largely justified. As for the review itself, Ive noticed your style has become better, and it seems to flow better than your earlier reviews. Just an observation from someone who has been keeping track of your Hawkwind discography review;)

Digging: Degial - Predator Reign

Hoppoman
June 12th 2013


719 Comments

Album Rating: 2.0

This album is a weird one. If it was ten minutes shorter out would have been so much better. Thank you for your comment. Most of that had to do with the fact that I've "hired" my girlfriend as an editor to make sure that everything is proper and makes sense.

linguist2011
Contributing Reviewer
June 12th 2013


2434 Comments

Album Rating: 2.5

"Most of that had to do with the fact that I've "hired" my girlfriend as an editor to make sure that everything is proper and makes sense."



Fair play, it's always helpful to have someone else proof-read whatever you've written before publishing it. Second opinions do work.

Hoppoman
June 12th 2013


719 Comments

Album Rating: 2.0

It really does help, it also forces me to slow down and think about it first.

Moonglum
July 26th 2017


25 Comments

Album Rating: 2.5

Ambient and techno come to the fore on this mostly instrumental release and fans of these genres should find much to love here. Me? I’m not a huge fan of ambient. I do like it from time to time (in smaller doses like Blue Shift), but I like driving space rock more, which is scarce on this release. The techo content is a bit more interesting to me, but again, not really my thing. The title track starts with an industrial grind underpinned by some synth washes and it goes on and on -pretty good music to chill to. Space Is Their Palestine is up next and is probably my favorite track on this disk. It has some interesting sampling that ultimately morphs into a driving, eastern-flavored groove. The percussion seems particularly varied and keeps things interesting. Another strong track is Let Barking Dogs Lie. It has some pulse and drive as well as some actual distinguishable guitar! The Camera That Could Lie is a bit of reggae the band would throw into their live shows from time to time and culminate with Hawkwind In Your Area. Is it the first vocals we actually get that are not sampled? We also have an odd cover of Gimme Shelter that will never replace the Stone’s version as a favorite, but it is fun and has some good guitar work from Dave . The version with Sam Fox is a bit extended and Sam’s vocals do help improve things vocally.



Well I’m not a huge fan of this one, but they took some risks and tried new things so give ‘em some love for that.



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