Craig David
Signed Sealed Delivered


1.5
very poor

Review

by DaveyBoy STAFF
May 17th, 2010 | 74 replies


Release Date: 2010 | Tracklist

Review Summary: A desperate karaoke LP which may sign, seal & deliver the end of a career.

Even those at the front of the queue to mock Craig David are likely to feel a little sorry for the soulful English pop singer. After taking the world by storm with his commercially successful and critically acclaimed debut LP ‘Born To Do It’ in 2000, the man with the perfectly pruned facial hair has chosen – or been made – to make one wrong decision after another. From the American wooing ‘Slicker Than Your Average’ to the outright dreary ‘The Story Goes…’, it had all gone pear-shaped for David by the time the perfectly competent contemporary R&B of 2007’s ‘Trust Me’ had arrived. He had become a singer that was cool to make fun of, and nothing he could record would change that. “What to do next"” must have been the question he and his management were asking themselves… And the answer they came up with was to change his target demographic and release a covers album of soul and Motown era classics.

Technically speaking, not all of ‘Signed Sealed Delivered’ is a covers album. Opener and lead single ‘One More Lie (Standing in the Shadows)’ is an updating of The Four Tops original which heavily samples its chorus, while ‘All Alone Tonight (Stop, Look, Listen)’ does the same to the well-known Diana Ross & Marvin Gaye duet. Both re-workings are moderately catchy at best, but fairly forgettable due to stock-standard backing music and unimaginative arrangements. The only wholly original song to be included is closer ‘This Could Be Love’; a likeable enough ditty, but one which is both dated and predictable… Two words which could be used to describe the album as a whole.

The main problem is that David is taking on genuine classics, with next to no chance of even getting close to bettering the originals. Arguably the most successful cover here is the most recent; Curtis Stiger’s sappy 1991 ballad ‘I Wonder Why’, a track which allows his silky smooth voice a chance to shine. Alternately, the most well-known cuts - ‘I Heard It through the Grapevine’, ‘(Sittin’ On) The Dock of the Bay’ & ‘Let’s Stay Together’ – fare the worst, since David is unable to pull off the necessary emotion of Marvin Gaye, Otis Redding & Al Green, which made them classics in the first place. He fares little better with other tracks made famous by The Temptations and Stevie Wonder, which are upbeat but extremely karaoke-like. Furthermore, David is far too respectful, failing to make the songs his own, and thus failing to make this album sufficiently relevant to anyone other than the Mother’s Day crowd.

In truth, familiarity may make this release an initially better listen than David’s predominantly boring third LP ‘The Story Goes…’. However, while competent, ‘Signed Sealed Delivered’ is so misguided, uninspiring and desperate, that it is difficult to rate comparatively higher. Quite possibly the biggest indictment of the LP is how much the descriptions contained within this review echo comments that would usually be delivered by a judge on a reality television series such as Idol or X-Factor. That may be fine for an up-and-coming youngster yet to release their debut, but for an artist who once recorded an album which sold 8 million copies, it just does not cut it. By choosing to make this LP, Craig David may have just signed, sealed and delivered the end of his career.

Recommended Tracks: One More Lie (Standing in the Shadows) & I Wonder Why.



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user ratings (3)
Chart.
2.2
poor

Comments:Add a Comment 
DaveyBoy
Staff Reviewer
May 17th 2010


22485 Comments

Album Rating: 1.5 | Sound Off

Would be better if his name was Craig Davey.

AtavanHalen
May 17th 2010


17920 Comments


GET THE FUCK OUT OF TOWN

DaveyBoy
Staff Reviewer
May 17th 2010


22485 Comments

Album Rating: 1.5 | Sound Off

You love it!

AtavanHalen
May 17th 2010


17920 Comments


He fucking did Let's Fucking Stay Tofuckinggether what the FUCK

who the FUCK does he think he is

my fuck I feel like kicking a baby out of the fucking pram

Deviant.
Staff Reviewer
May 17th 2010


32190 Comments


I'm surprised this guy is still going

bloc
May 17th 2010


52255 Comments


What's yo flava? Tell me what's yo flava? HOOOOOOO!

Digging: Edan - Beauty and the Beat

Waior
May 17th 2010


11627 Comments


what's the pram?

AtavanHalen
May 17th 2010


17920 Comments


[IMG]http://www.singaporemotherhood.com/forumboard/messages/578191/1764130.jpg[/IMG]

DaveyBoy
Staff Reviewer
May 17th 2010


22485 Comments

Album Rating: 1.5 | Sound Off

He did it pretty badly too DavID. Seriously, imo the best cover here is the song I think I have never heard before. Although, looking it up, it apparently went Top 10 in both the U.K & U.S in 1991.



Deviant, he may not after this. Or he'll really go super Mothers Day and record a cover of Engelbert Humperdink & Demis Roussos songs.

Fugue
May 17th 2010


7371 Comments


Lol Craig David.

Deviant.
Staff Reviewer
May 17th 2010


32190 Comments


Deviant, he may not after this.

Sounds like he probably should've stopped before this

DaveyBoy
Staff Reviewer
May 17th 2010


22485 Comments

Album Rating: 1.5 | Sound Off

Looks like there may be a few around here that are "those at the front of the queue to mock Craig David", which I speak of in the intro.

Fugue
May 17th 2010


7371 Comments


Would this cheer a dude up after girl problems?

Fugue
May 17th 2010


7371 Comments


I mean I know he's Craig David, but still he used to be the master of inoffensive sex master musics.

DaveyBoy
Staff Reviewer
May 17th 2010


22485 Comments

Album Rating: 1.5 | Sound Off

Oh no Rosco, that doesn't sound good mate.



And no, this wouldn't cheer anyone up after anything. Go listen to his debut instead. "I'm walking away... from the troubles in my life... I'm walking away".

Fugue
May 17th 2010


7371 Comments


Ehh these things happen. Annoying thing is its putting me off revision big time.

And okay lol. Any other reco's of that sort while I'm asking?

DaveyBoy
Staff Reviewer
May 17th 2010


22485 Comments

Album Rating: 1.5 | Sound Off

Anything puts me off revision.



Nah, can't say I've really got any recos like that, although I'm sure there have been quite a few lists on this website that have been along those lines... Many of which have been quite humorous.

LG
May 17th 2010


3050 Comments


Album makes me happy.

DaveyBoy
Staff Reviewer
May 17th 2010


22485 Comments

Album Rating: 1.5 | Sound Off

Stop being silly LG. You've changed man.

Fugue
May 17th 2010


7371 Comments


Foals - Total Life Forever 2.0
Craig David - Signed Sealed Delivered 5.0

I'll get my coat.



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