GeorgeCostanza: indie pop in TV commercials

GeorgeCostanza 12.15.10	i'd almost prefer to have back the cheesy old commercial jingles that actually used sell the products, even though these sucked too
Pizza 12.15.10	"it's that obscure underground song that's constantly playing everywhere"
psykonaut 12.15.10	i'm pretty new to sputnik but i've definitely seen a list about this already
tombits 12.15.10	post-rock often goes behind slow motion sporting footage as well
North0House 12.15.10	MinionTV had their song,"Battleships" in some car commercial. Kinda bummed me out that a great post-rock band'd sell themselves out like that.
thebhoy 12.15.10	George Costanza was the worst character on Seinfeld, but a country fucking mile, and that's behind shit like Jerry Seinfeld and Julia Dreyfuss. Gtfo
Kiran 12.15.10	and if all else fails, just copy the music: http://stereogum.com/525332/sigur-ros-casts-a-light-on-commercials-with-music-suspiciously-similar-to-sigur-ros/franchises/commercial-appeal/
GeorgeCostanza 12.15.10	Costanza the worst character on Seinfeld? haha wrong he's the worst human being in the world. it's great
Baphomet 12.15.10	Nobody was worse than Kramer. Fuck I hated (still hate) the bastard so much... And I loved Noah and the Whale in that "Aquarius" ad.
Knott- 12.15.10	Irony of you calling anybody else on the planet a loser: priceless. Also yeah all indie music is shit and generic. Only classical or avant-garde music is worth anything!
GeorgeCostanza 12.15.10	Irony of Knott- trying to teach me a lesson in criticism by saying that one must "sincerely deconstruct" a passage in order to critique it, as if he were even worthy of licking my balls: infinite.
Knott- 12.15.10	When I said "deconstruct" I meant it in its common sense, not its literary sense :) but nice try. It's also cute that I hit a nerve.
GeorgeCostanza 12.15.10	well in the future you should probably specify whether it's the sensus communis or sensus literalis but as far as any technical definition of "deconstruction" is concerned your guess is as good as any. post-structuralists have painstakingly avoided spelling out exactly what it means, and Derrida, the progenitor of the term, was always really uncomfortable with pinning it down. he considered it to be distinct from critique in the Kantian sense but as to what it actually IS who fucking knows (ugh that would be metaphysics of presence etc.)
Knott- 12.15.10	I will literally never specific whether I'm talking in the or the . Nor will anyone else here.
GeorgeCostanza 12.15.10	sit down man you're a bloody tragedy
Curse. 12.15.10	regarding 5, I am pretty sure companies could give a shit about the indie hipster demographic.
ILLIMINATOR 12.15.10	CARS? THOSE DON'T EVEN HAVE A FIXED SPEED
Gnomecraft 12.15.10	nah i think its just because its catchy, whats big and makes good background music. wait a few years until you start hearing la dispute in the background of a car commercial rofl
americanmusicmachine 12.15.10	saxon shore had a song of theirs in a sony television commercial a few years back "your hand in mine" was played on a ton of football commercials and a reliant energy radio ad. I swear to god I heard a Los Campesinos! song on a budwieser tv commercial. I don't spite a band for allowing their song to be played in an advertisement. Make some cash, I don't think it really destroys "indie" cred and I'm pretty sure the only people who care about that crap are Steve Albini and borish internet commenters.
Spec 12.15.10	GEORGE!
americanmusicmachine 12.15.10	oh yh and m. ward's song "here comes the sun again" was played in a caddilac commercial.
DBlitz 12.15.10	i've heard a Lisztomania a lot on tv
omnipanzer 12.15.10	2 problems: "instead they just pay some shitty no-name indie band a pittance to write a cute generic song and bam....they have a commercial" Any song I can think of used in this manor has been off of an album not written for the infomercial e.g. ice cream by new young pony club. and... You haven't backed up any of you opinions with examples. This sounds like a ridiculous unfounded and inaccurate rant... imo.
GeorgeCostanza 12.15.10	americanmusicmachine> pretty sure you meant "boorish" but whatever well the best thing about it is that yeah, while indie musicians accept getting paid a paltry sum by the company whose product appears in the commercial, they think the major payoff is going to come from the recognition that would come from being featured in a nationally-televised ad. of course, the actual advantage to be gained by this is minimal; maybe a few random blokes might look up the song or commercial on YouTube and download it for a CD mix, but it's unlikely that any of these people could be fucked to actually buy a full-length album from the band ultimately they would probably have more success if they went through the more traditional channels of just touring, getting signed to a record label (major or minor), and promoting a CD
omnipanzer 12.15.10	The exposure is almost beyond anything monetary. Any musician that is sick of starving would tell you that.
americanmusicmachine 12.15.10	no i meant boreish. motherfucker.
americanmusicmachine 12.15.10	http://www.dailymotion.com/video/xczyp9_1000-clowns-not-the-greatest-rapper_music
GeorgeCostanza 12.15.10	yeah maybe but how many indie bands whose songs are featured in television commercials actually end up "making it" as a result of the exposure they get from the ads? i can't really think of any. after a commercial's cycle is finished and it's pulled off the air, most people just forget about it and the band remains for the most part in the same obscurity they were in already it only really works with bands that have already established themselves by other means, like the White Stripes with the commercial spot they did for Coke. and believe me they were paid a lot more for that than some nameless indie band like Pomplamoose or whoever the fuck
GeorgeCostanza 12.15.10	"boreish" isn't a word dude
americanmusicmachine 12.15.10	yeah cuz you're a bore and -ish. yeah motherfucker! and I doubt the bands could give a shit less 'bout da exposure, they only care about the cold hard cash. and prolly the bragging rights. I imagine one of those motherfuckers from saxxon shore is like "hey mom said this band was a waste o' time and money well bitch that's my song on that sony television commercial. bitch." Bitch.
omnipanzer 12.15.10	I can name 3 off the top of my head. New young pony club (already mentioned), Petra Haden and Dirty Vegas. No one knew who they were before, they made there nut and now no one has heard from them since.
GeorgeCostanza 12.15.10	and then the band wallows in moneyless obscurity for another two years, perhaps vainly trying to negotiate a record deal or putting out some kind of internet self-release that ends up being virtually ignored, before breaking up. all the members can then return to their shitty jobs at the local coffeeshop or arts and crafts store
omnipanzer 12.15.10	I'm still waiting for examples sir. btw I thought this was interesting: Google first results for "is boreish a word": Hagar bore Ish'mael to Abram. Google first results for "is boorish a word": Definition of boorish in the Online Dictionary.
taxidermist 12.15.10	Agreed with the whole bike trend. One day hipsters were walking and then the next day...BAM! They all had road bikes.
omnipanzer 12.15.10	@tax not around here. you ride a bike on our motorways and you'll be lucky to not get ran over.
Curse. 12.15.10	Temper Trap and Phoenix have both been in commercials as a result of their touring and exposure, not the other way around.
ffs 12.15.10	whoa HELLA insight in this list. mad props. u should write an essay about this for school.
omnipanzer 12.15.10	lol
GeorgeCostanza 12.16.10	not sure if you're being sarcastic or if you mean that, ffs, but yeah i think i pretty much have this shit figured out
climactic 12.16.10	i hate indie pop
GeorgeCostanza 12.19.10	yeah. it needs to accept the fact that it's not just cute, innocent fun and frivolity, but just a niche market within mainstream culture for hipster jerkoffs who somehow think they exist apart from it