Montero Lamar Hill, an Atlanta-born, rising, SoundCloud-bred rapper, is best known for his massively successfulcountry trap hit“Old Town Road” which landed him a 2019deal with Columbia Records. His meteoric rise waslargely due to the song’s successon TikTok as part of aviral cowboy-themed meme. Before making the song herealeased a number of trap mixtapes afterdropping out ofuniversity to pursue a career in music.