I'm not sure disassociating from
Insane Clown Posse and making an album with Tech N9ne's producer was ever going to increase Boondox's fanbase beyond the audience he already had. If he was trying to reach a new audience with this, I don't think using the same name he recorded songs about "Inbred Evil" and knife-fucking under was the best way to reach that audience. Probably best underscoring the difficult issue inherent in marketing a rapper from the American South who performs horrorcore is the fact that one track's guest features are from
Struggle Jennings (the grandson of rockabilly guitar legend
Duane Eddy and
Jessi Colter),
Bubba Sparxxx and...
Jamie Madrox from
Twiztid.
I'm not sure having guest spots from country rappers signed to
Yelawolf's record label Slumerican will help increase Boondox's reach beyond who normally listens to his albums. If that was his goal, then maybe he should have developed more of a Southern Gothic approach to his lyrics instead of continuing to make the same kind of serial killer rap as his previous albums, only with less of a concept keeping a thoroughline throughout the album. Which isn't to say that this is bad, it's just not something that will appeal to anyone that isn't already a part of Boondox's niche audience, since horrorcore hasn't gotten more popular over the years and although Boondox is from Georgia and has dabbled in country rap, he's still basically a horrorcore rapper and he hasn't done much to branch out beyond the audience that listens to serial killer rap. If anything, I think the albums he made for Psychopathic might have had a little bit more commercial crossover potential to general hip-hop listeners with the country aspects of his previous records and tying his previous albums to more of a concept album theme giving them more character than this.
The Harvest had the
Children of the Corn theme,
Punkinhed has the
Pumpkinhead theme and
Abbaddon has the apocalyptic theme, while
The Murder is about crows, I guess? I suppose it makes sense since Boondox is meant to be a killer scarecrow, but given how inherently geared towards concept albums horrorcore is, there's got to be a more compelling reason to release an album.
