It really blows that the most successful singles on this album are the worst. The inevitable shift of the group to mainstream 2020's hip-hop on the opening one-two punch of Pink Venom and Shut Down land with a thud. This is nothing new, the shitty lead track on 2020's The Album has like 700 million plays on Spotify. YG Entertainment seems bent on focusing on their most generic aspects. It isn't until the halfway mark that blackpink really start to show their unique strength: combining multiple pop genres into insanely effective earworms. All told, there's two or three incredible pop songs overshadowed by the commercial expectations of the rest of the album.
Bump |
