Credit to Joel Little for knowing how to produce the piss out of a solid hook until it sharpens itself into a point that
lodges itself into your brain, but far too often nothing substantial hits and Ella's trying-oh-so-hard-to-be-clever
lyrics stumble in the three sizes too big shoes she wears in her game of electro-pop dress up.
Pure Heroine begins with a whimper from Lorde - "Don't you think that it's boring how people talk?". Thirty-seven minutes later as the album reaches a remarkable end she boldly says, "Let 'em talk", and with that we see the true, pure heroine the seventeen year old New Zealander claims to be amongst the pure buzz that surrounds her.
I really like this album, Lorde has a very interesting style that immediately sets her apart and makes her well worth noticing. rThe fact that we have these songs coming out of a 16 year olds mind is also entirely suprising. Her music is remarkably jaded and clever for someone her age. She has the potential to continue going far.
The more I listen to this, the more I like it; which is strange for something so drenched in hook-driven pop music. It's just so different - a sixteen yr old with a unique voice and such a self-assured, yet jaded, personality.