Pure Love
Anthems


4.5
superb

Review

by Joseph Viney STAFF
March 2nd, 2013 | 27 replies | 5,301 views


Release Date: 02/04/2013 | Tracklist

Review Summary: Is Love all you need?

Frank Carter’s decision to leave Gallows and form Pure Love was enough to cause a mini-meltdown within various internet territories. The usual, tired and tepid cries of “SELL OUT!” followed the news. In an ironic twist, fans of Gallows, who for the most part probably pride themselves on their tolerance of the new and different, tried to crush Carter under the weight of their oh-so-ferocious internet commentary for trying something…new and different. To compare the punk group with Pure Love is like weighing up the similarities between chalk and cheese (one is great melted on toast…the other is a primary ingredient of cheeseburgers).

The dust should have well and truly settled by now, and those who have pledged defiance towards their former icon are missing out, as Anthems appears to have defied expectations. At heart a pop-rock record with myriad malicious twists, Pure Love have thrown their hat into the ring at a time when the BRIT Awards have shown just how dog-eared and tired the mainstream scene is.

…and make no mistake about it, Anthems is an attack on the public consciousness designed to burrow its way into our ears. Opener “She (Makes The Devil Run Through Me)” sets the pace that barely lets up to the album’s end. The track is just one of those on offer that allows us a very stark glimpse into Carter’s mind, once hidden behind wanton aggression during his time with his former group. “Stop me before I hurt myself, I am a picture of perfect health” croons (yes, that’s right) Carter. For a man who has since publically declared himself once so out of control it’s almost heartening to hear a positive statement.

Given that Pure Love’s braintrust resides with Carter and the big American Jim Carroll, Anthems is enveloped by a trans-Atlantic flavour that brings out the best of both worlds. “Anthem”, with its coda of triumph through adversity, conveys an image of London’s dark and rainy streets that hold untold promise despite appearances to the contrary. Elsewhere, “Beach Of Diamonds” breezes by in a rush of sunny, slick guitar pop with a chorus that just won’t quit; pure Americana.

Carter’s recent marriage appears to have done little to dim his sexual desire. “Handsome Devils Club” sees him call for a “good girl, who will get down on her knees”, while on “Burning Love” he promises an unnamed beau that he will “pin you up against the wall and drag you out across the floor.” Is he serious? Is he playing? Who knows. That’s what makes Pure Love such an enticing prospect; there’s a sense of the theatrical blended in subtly among the very genuine declarations of self that pepper the rest of the album.

A lot was made of the opening line of Pure Love’s first single, “Bury My Bones”; “I’m so sick of singing about hate, it’s never gonna make a change.” Even this reviewer clung onto it like a lifeboat named HMS Easy Copy in prior articles. But it’s the chorus of “Beach Of Diamonds” that gives us a more concise look at this band’s motivation. “Dive in, sometimes you gotta throw caution to the wind.” Be thankful, because such a philosophy has provided something a little bit special for all of us to enjoy.



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user ratings (54)
Chart.
3.3
great
other reviews of this album
Josh Fountain CONTRIBUTOR (2)
Frank and Co try so hard to live up to the album's title, but fall short....


Comments:Add a Comment 
JViney
Staff Reviewer
March 2nd 2013



322 Comments

Album Rating: 4.5

Extra reading: An interview I did with both Carter and Carroll in July 2012 - http://www.bidolito.co.uk/content/feature-interview-25

fish.
Contributing Reviewer
March 2nd 2013



21591 Comments


woah

Digging: Septicflesh - Communion

JViney
Staff Reviewer
March 2nd 2013



322 Comments

Album Rating: 4.5

I didn't check other ratings beforehand. I really love this record (as you can see). Surprised it's been rated so low but hey...OPINIONS.

Irving
Staff Reviewer
March 2nd 2013



7144 Comments


Sounds interesting. Will try. Also -

Carter’s recent marriage appears to have done little to dim his sexual desire.

Made me chuckle.

fish.
Contributing Reviewer
March 2nd 2013



21591 Comments


idk I just found it so boring. Not one hook got me

Crawl
March 2nd 2013



1563 Comments

Album Rating: 2.5

Oh shit. I agree with Fish, except I like Bury My Bones a lot.

Xenophanes
Emeritus
March 2nd 2013



10585 Comments


That average rating.....

Digging: United Nations - The Next Four Years

Gyromania
March 2nd 2013



15202 Comments


fish i'm starting to think you and i agree on very little =/

fish.
Contributing Reviewer
March 2nd 2013



21591 Comments


we both have house of balloons 5d!

Curse.
Contributing Reviewer
March 2nd 2013



7971 Comments

Album Rating: 2.0

this album is not good

Gyromania
March 2nd 2013



15202 Comments


hey that's something!

NightmareCinema16
March 3rd 2013



2016 Comments


Hmmm...check it out or not...tough decision.

XingKing
March 3rd 2013



10087 Comments

Album Rating: 2.0

I will listen to this but I know it's going to suck

multicore
March 3rd 2013



17 Comments


NME slated this. They can go suck a dick.

fish.
Contributing Reviewer
March 3rd 2013



21591 Comments


Just read that review. It's harsh but it pretty much sums up how I feel about this.

JViney
Staff Reviewer
March 3rd 2013



322 Comments

Album Rating: 4.5

Next week NME will probably call it THE BEST ALBUM OF THE 90s without realising it's 2013 and then proclaim Frank Carter "the new Beth Ditto." The week after they will again change their opinion.

InfamousGrouse
March 3rd 2013



3202 Comments


damn people actually read NME?

Digging: Jackson C. Frank - Jackson C. Frank

fish.
Contributing Reviewer
March 3rd 2013



21591 Comments


idk I googled it

AliW1993
Contributing Reviewer
March 3rd 2013



7315 Comments

Album Rating: 3.5

Nice work man. I don't think this is anywhere near a 4.5, but I seem to like it a lot more than most here.

Nikkolae
March 3rd 2013



4771 Comments

Album Rating: 3.0

ya rating is a bit too high for me but the album is fun nevertheless

Digging: We Came Out Like Tigers - Ever-Crushed at Pecket's Well



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