Macklemore and Ryan Lewis
The Heist


4.0
excellent

Review

by doug USER (78 Reviews)
November 15th, 2012 | 27 replies | 4,408 views


Release Date: 2012 | Tracklist

Review Summary: But shit, it was 99 cents.

3 of 3 thought this review was well written

Hip-hop seems to becoming less and less connected to its origin. The more popular the mainstay of the genre is, the less you are linked to the person’s identity, as ‘the club’ seems to be the place that everything goes down, which is not the general happenings of everyone’s day to day life. I myself, do not proclaim to be fully diverse in knowledge of the hip-hop scene, yet I do know that Macklemore and Ryan Lewis have created something out of the norm for the current atmosphere of mainstream rap regression, with the release of his first official studio album, The Heist. Ben Haggerty – the man behind the mask of Macklemore - has been self producing and releasing music since the early 2000’s, independently producing three EP’s and an LP which gained a large online following, especially The Vs. Redux EP – Haggerty’s first collaboration with Ryan Lewis - which gained a cult status in his home town of Seattle, due to the deep discussion of so called ‘taboo topics’, and his discussion and regret of substance abuse in his past life.

The opening lines of the albums first single, ‘Thrift Shop’ is an obvious kick in the face to the current onslaught of club based rap that radios permeate - with Haggerty firmly stating, “Walk up to the club like, ‘What up, I got a big cock!’ / Nah, I’m just pumped, just bought some *** from the thrift shop.” It is this tongue cheek atmosphere that is apparent throughout a few of the albums cuts, but it is mainly noticeable that Haggerty is going to preach to you on a much deeper level. This is exemplified on ‘Same Love’, the discussion of gay equality/marriage and ‘Wings’ where consumerism is weaved into the discussion of being young, and getting a swanky pair of new Air Jordan’s. What differs The Heist from someone like Lupe Fiasco, is Haggerty’s aptitude to centre on an constraint, create a rational opinion and present it to its full face value. On the very anti music industry, ‘Jimmy Iovine,’ Haggerty gives us the tail, from top to bottom, yet doesn’t touch on the subject matter again once the story is done.

There is no facade to dig through when trying to decipher Haggerty’s lyrics, for example – a verse from Same Love;

“We press play, don’t press pause
Progress, march on,
With the veil over our eyes
We turn out back on the cause
Til the day the my uncles can be united by law
When kids are walking ‘round the hallway plagued by pain in their heart
A world so hateful some would rather die than be who they are
And a certificate on paper isn’t gonna solve it all
But it’s a damn good place to start


What not must be forgotten amongst the lyrical depths of Macklemore is the production of Ryan Lewis. Every song is laced with some sort of interconnection to the inner workings of the cuts message. From the children choir on ‘Wings’ to the driving beats of ‘White Walls’, Lewis has been concise with his mix and instrumental array that the work of Haggerty compliments the arrangements perfectly, and vice versa. While The Heist may drag in places due to an inconsistent middle section, the big cuts more than make up for any of the less memorable moments. Haggerty may not have the all important ‘flow of the century’ and ‘be all up in the club’ but he sure does have opinions on the current world climate and its society, and is not afraid to voice what he believes, which is an admirable trait. What could be considered as a debut album of sorts, Macklemore and Ryan Lewis complement each other perfectly, with stunning musical arrangements that augment the discussion that Haggerty wishes to have with his listeners.



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Comments:Add a Comment 
Douglas
November 15th 2012



9097 Comments

Album Rating: 4.0

I really am not that big of a hip hop fan, and this is my first ever Hip Hop review, so it may be
pretty naive. This is awesome, what should also go recognised is the film work that Lewis has done for
the singles off this. Same Love and Otherside are really amazing short films as well as music vids.



Digging: James Vincent McMorrow - Post Tropical

Trebor.
Contributing Reviewer
November 15th 2012



50093 Comments

Album Rating: 2.5

Supposed to go under Macklemore and Ryan Lewis page, hence the no artwork

Digging: Tiny Moving Parts - Pleasant Living

Douglas
November 15th 2012



9097 Comments

Album Rating: 4.0

Ah shit. Mod's?

Trebor.
Contributing Reviewer
November 15th 2012



50093 Comments

Album Rating: 2.5

I told the meds for ya

FromDaHood
Contributing Reviewer
November 15th 2012



9033 Comments


Heard three songs from this and I'm not particularly impressed. It's like Atmosphere with worse flow and lyrics but better production.

Douglas
November 15th 2012



9097 Comments

Album Rating: 4.0

Cheers man, I was wondering why there wasn't a review for this... it all makes sense now.

Trebor.
Contributing Reviewer
November 15th 2012



50093 Comments

Album Rating: 2.5

cool

Douglas
November 15th 2012



9097 Comments

Album Rating: 4.0

Yahoo, it is fixed. Thanks dude.

Ignimbrite
November 15th 2012



5319 Comments

Album Rating: 4.0

walk into the club, like, "whatup I got a big cock"

Douglas
November 15th 2012



9097 Comments

Album Rating: 4.0

Brilliance.

@Dahood

Heard three songs from this and I'm not particularly impressed. It's like Atmosphere with worse flow and lyrics but better production.


I thought his flow was pretty good, but I am hip hop blind, so who knows.

Douglas
November 15th 2012



9097 Comments

Album Rating: 4.0

He is pretty fly for a white guy though.

pmmets07
November 15th 2012



5865 Comments


macklemore has a very punchable face

Douglas
November 16th 2012



9097 Comments

Album Rating: 4.0

Many people have faces I'd love to punch.

oltnabrick
November 16th 2012



30618 Comments


this sucks.

Digging: Volcanic Queen - Sullen Empire

Douglas
November 18th 2012



9097 Comments

Album Rating: 4.0

But man, it doesn't

lancebramsay
November 26th 2012



1585 Comments

Album Rating: 4.5

this sucks.

3.9
Excellent

Clearly Sputnik agrees with you.

FourthReich
November 26th 2012



17435 Comments

Album Rating: 2.0

you edited that alot haha

lancebramsay
November 26th 2012



1585 Comments

Album Rating: 4.5

you edited that alot haha


I live in WA, if that indicates my current sobriety.

Douglas
November 26th 2012



9097 Comments

Album Rating: 4.0

Gonna rock that motherfucker

lancebramsay
November 26th 2012



1585 Comments

Album Rating: 4.5

http://www.youtube.com/watch?v=JmyVvb63eCo&feature=related



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