Now, Now
Threads


3.0
good

Review

by SowingSeason STAFF
March 7th, 2012 | 20 replies


Release Date: 2012 | Tracklist

Review Summary: This is just the start, we’ll find out who we are.

When Now, Now dropped the “Every Children” from their name, they seemed to follow suit with a maturity surge. It all began with the eclectic styles presented on the Neighbors EP, which featured aspects of indie-rock, electronic music, and pop that were impressive in isolation, but failed to coalesce into something greater than the sum of their respective parts. That is where the band’s sophomore effort, Threads, steps in. Appropriately titled, it weaves together all of the frayed strings into one identity-redeeming fabric that is indicative of Now Now’s growth. The result is the band’s most cohesive album to date, although it sacrifices a little diversity in the process.

Threads is an album that lives and dies by the atmosphere that it creates. It takes terms like cold and dreary and makes them appealing, offering raw instrumentation covered in a thin layer of dust that aptly sets the mood for rainy afternoons. The reverberated guitars do most of the work, but Cacie Dalager’s forlorn vocals and the unrefined drumming also contribute to the album’s organic sound. This is perhaps most apparent in the one-two punch of intro “The Pull” and follow-up “Prehistoric”, where Threads is able to progress from the low buzz that masks Dalager’s softly hummed lyrics to something more pop-oriented. It never reaches levels of full-blown accessibility, but it always seems to possess a “just catchy enough” edge that lends a fair share of memorable moments to an otherwise ambient-driven record. Between its ability to captivate the listener and its superb atmospheric qualities, Threads is a haven for alternative rock fans who want something with both surface level beauty and a great deal of depth.

Where Now, Now slightly falters, however, is their noticeable lack of variety. Compared to their debut LP Cars or their most recent EP (the aforementioned Neighbors), Threads is an album that appears to have lost a little bit of energy over the course of the band’s transformation. It may have been inevitable that, in search of a more distinctive identity, they would have no choice but to drop the electronic undertones, the Paramore-reminiscent mainstream pop, or the ambient rock instrumentation. There is no doubt that Now, Now has taken a more subdued approach here, thus eliminating any chance of them creating another song like “Giants”, but they haven’t entirely ditched their pop roots, either. The best explanation is probably that they didn’t abandon any of their foundations, but rather shifted focus to one in particular. With Threads, it appears that Now, Now have settled on ambient rock, even adding in some noise and shoegaze elements to cement the decision. As a band, it solidifies their identity…and many fans won’t find fault with that. However, those who have followed them over the years may find that the homogeneity of the album detracts from the group’s once limitless potential.

In the end, though, Threads is an enjoyable experience in alt/ambient rock. After a long look at their hand, Now, Now has finally played their strongest cards and proven that they can craft a very good album in the process. Even though it can be repetitive at times, it still possesses enough standout moments to keep it from fading into oblivion. Whereas the band seemed to have too many ideas before, they have now chosen what works best and have gone extremely specific. They could use more variation in their approach, and perhaps a few fresh ideas stylistically, but as the lyrics to ‘The Pull’ indicate, “This is just the start, we’ll find out who we are.”



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Comments:Add a Comment 
SowingSeason
Staff Reviewer
March 6th 2012


16026 Comments

Album Rating: 3.0

Streaming here:

http://music.aol.com/new-releases-full-cds/spinner#/16

Digging: Yellowcard - Lift a Sail

Omaha
Staff Reviewer
March 6th 2012


10207 Comments


Ooh. I love albums with circles in the artwork, so this'll be my jam man

And great review, man

Digging: The Contortionist - Language

jimmykidd
March 6th 2012


528 Comments

Album Rating: 3.5

nice review dude. gorgeous album. 'lucie, too' is one of my favs.

paxman
March 7th 2012


4084 Comments


Digging the artwork

SowingSeason
Staff Reviewer
March 7th 2012


16026 Comments

Album Rating: 3.0

Thanks guys. I think this has the potential to be higher than a 3...I just felt that it was good, not outstanding, compared to some of their older material that would have been in the upper 3's and 4's.

Apollo
March 7th 2012


10307 Comments


Who would you compare this too Sowing?

zaruyache
March 7th 2012


6489 Comments


From what I've heard I like this, oddly enough.

Digging: Alpha Male Tea Party - Droids

Whatsgood
March 7th 2012


177 Comments


I fucking love Cars, but everything after that was slightly underwhelming. Is there anything on this as good as 'Friend With My Sister'? Because that song is fantastic.

steveosk8s
March 8th 2012


135 Comments


some of the songs on this are really dreamy and remind me of high school for some reason.

henryChinaski
March 9th 2012


2760 Comments


Just briefly read about this band the other day but i'm already in love with 'Prehistoric'.

Si1v3RfaNg
March 13th 2012


815 Comments


I can tell this band likes Paramore.

waspas
March 14th 2012


1 Comments


All peoples rekomended
http://franpill.eu/

Funeralopolis
March 16th 2012


11376 Comments


probably a virus

Digging: Black Milk - No Poison No Paradise

ohfoxxxycole
March 16th 2012


4353 Comments


i trust it

Taxt
July 2nd 2012


641 Comments


This album. I enjoy it.

Skimaskcheck
October 13th 2012


2360 Comments


wolf is massive

great record, she pretty cute 2

chambered49
December 13th 2012


1727 Comments


i want to like this more

TooLateToGoBack
December 28th 2012


1765 Comments


this is ridiculously enjoyable.

Digging: Pianos Become the Teeth - Keep You

mikedrumz
January 7th 2014


292 Comments

Album Rating: 4.0

This is great

Renba7
April 15th 2014


13 Comments

Album Rating: 4.5

Skimaskcheck said it. "Wolf is massive"
70% of this album is stellar! 20% is great. 10% is good.
And I can't complain about that ratio.
But yeah, Wolf is massive.
I'm just not sure how the track didn't get a specific mention in the review.



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