Review Summary: A cheap imitation or a star waiting to shine.2 of 2 thought this review was well written
The face of pop has shifted its gears over the last decade. It’s a generational switch in competition versus experimentation that is being lead by the stylings of electro pop powerhouses...but where does Dev fit in? Devin Star Tales is famous for being featured on popular songs that have made her recognizable enough to score a record contract with Universal Republic but still too unknown to warrant being a household name. MySpace certainly worked wonders by getting her name out luckily before the social networking site took a destructive nosedive.
Interestingly, Dev was discovered by one of her favorite hip hop/indie acts. As The Cataracs announced protégé, Dev has been hard at work creating club dance hits and her natural charisma later on down the line could equal potential. This sample teaser on the other hand gives a unsatisfying feel and will be a hit or miss with audiences. I can understand how the full package might come off as laughable but make note that it’s evident this girl knows the correct formula in this scene to possibly blow up for better or worse.
The main issue people will find immediately with this artist is her lyrics come off as rather laughable and out of place. It's hard to take a suburban white girl seriously when she boasts about drinking Henny with all the hoes on her dick. It doesn't help matters when later in the song it's made aware that if drama starts in the club...well never fear, she's got a baseball bat. It sounds like she's trying way too hard to fit distorted stereotypes of rap but I doubt anyone in the community would buy this for a second. For the record, there's no such thing as a G6 Dev so you can't be fly like one.
Nevertheless, Dev comes with a confident attitude that insinuates her eye candy appeal that's hard to resist. The material contains a cocky swagger that's slightly contrived but manages to hold up in presentation, making up for her rather lackluster singing voice. Appeasing target demographics is at least sought without fully losing her sense of dignity. In reality, Dev is a harmless party artist and this is hype while a debut is produced. Until then, she’ll make her underground laps in the club circuit to build a reputation. It remains to be seen if Dev will end up a current fad or if a notable star is in the cards...we shall see.