The Black Eyed Peas
The Beginning


1.5
very poor

Review

by Matthew D. French USER (50 Reviews)
December 12th, 2010 | 48 replies | 6,050 views


Release Date: 2010 | Tracklist

Review Summary: opaque

10 of 10 thought this review was well written

What is the secret to success?

I won’t even bother leading this off with a tedious introduction of The Black Eyed Peas because, after all, they’re arguably one of the biggest names in pop music... but why? What do they do better/differently than their contemporaries that allows for their staggering mainstream popularity? The answer is bleak and hilariously simple: nothing. It also raises a new question though: what then is the secret to success? People may find it offensive, but the truest thing to be said is that mediocrity sells. Record labels are fully conscious of this and obviously monopolize in this way, and while the bands aren’t entirely to blame, a lot of them clearly don’t seem to really have a problem with it. The Black Eyed Peas, for example, have continued to assault our ears via radio-waves with their unrelenting, deleterious singles - leaving nothing worthy of standing out amidst the eternal dross being continuously pumped out. But it makes sense in a way. The Club constituency is comprised of adolescents who thrive on simple, derivative pop tunes - those utterly mindless songs designed to rouse a crowd and get people moving to their painfully dull (teetering on lifeless) beats. The Black Eyed Peas seemingly have no quarrel with conforming to this standard, which is why The Beginning sounds as unimaginative and indolent as ever.

The most unsettling thing about all of this is that (believe it or not) The Black Eyed Peas were actually once tolerable - hell, I daresay they were actually good earlier in their career. One could argue that the recruitment of Fergie started their decline and eventually led to them producing the music that dominates the airwaves today - especially when you actually consider the fact that they started off so innocently. In their earliest releases we see Will.i.am and co. as a relatively respectable hip-hop trio (back when they could actually be considered hip-hop) with enjoyable flow and adequate vocal delivery. What a shame it is then when we put it all into perspective. Their decline came after releasing Bridging the Gap, the album proceeding Behind the Front. From here, Will.i.am clearly had a lapse in judgment when concluding that Fergie (Stacy Fergusun) would make a fine addition to the group. He had an even greater lapse when cited saying that their new album “symbolizes growth, new beginnings, and starts a fresh new perspective,” In no capacity is this an expansion or change in their sound - if anything, they’re further appealing to and selling out for the masses.

We’ve heard it all before: repetitive bass lines coupled with lyrics so incoherent that you’d think a child with down syndrome wrote them. Every passing moment is at best offensive and excruciatingly painful at worst. On the opening track and lead single “The Time (Dirty Bit)” the Peas express how lacking they are in creativity by sampling the chorus of “(I’ve Had) The Time of My Life”; inadvertently insulting fans of the original. As per usual, Will.i.am has sought to sell auto-tune to us, but it’s so clearly a gimmick at this point that it’s a wonder as to why he continues to exhaust it. Much like on this song, the group rely on repetition throughout The Beginning to enthrall their audience, but it ends up being exasperating and at times just plain annoying. How often can they employ the same tactics before noticing how redundant they’ve become? Regardless, they’re clearly conscious of the fact that simplicity sells, it’s laced throughout this album for a reason. Any semblance of them as once good is nearly eradicated with this further degradation. It’s difficult now to even fathom the notion that the same people who brought us Behind the Front have sunk to the lows of both The E.N.D. and The Beginning; what’s worse is knowing that they’ll only continue along this path, as history suggests. In the end, one can’t help but chuckle at the irony of Will.i.am suggesting that this is somehow a new beginning which ‘starts a fresh new perspective’. The Beginning is a derivative restatement if ever there was one.

"Kill you with my lyricals/Call me verbal criminal."



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user ratings (206)
Chart.
1.4
very poor
other reviews of this album
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The Peas return with one of their laziest record, despite the catchy vocals......

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Apparently, The Beginning was worse than the E.N.D....


Comments:Add a Comment 
Tyrael
December 12th 2010



20795 Comments


"lyrics so incoherent that you’d think a child with down syndrome wrote them."
^this. Nice review, better than mine.

dirkschamgganbad
December 12th 2010



131 Comments


down syndrome jokes

classy

conradtao
Emeritus
December 12th 2010



2088 Comments


Man, you are on a roll. Great review.

Gyromania
December 12th 2010



15449 Comments


Nice review, better than mine.

Thank you! I actually enjoyed your review, and it was great for only being your second.

Tyrael
December 12th 2010



20795 Comments


How kind of you! But I don't understand your summary (sorry english is not my native language).

Gyromania
December 12th 2010



15449 Comments


Well, I meant for it to imply that this is dull and stupid.

Man, you are on a roll. Great review.

Thanks man! I might even have another one out tomorrow.

Parallels
December 12th 2010



6641 Comments


commander keen anyone?

SowingSeason
Staff Reviewer
December 12th 2010



15546 Comments


ugh my god no i won't read multiple paragraphs about this band i just won't you can't make me!

fine...i read it. review is good. band is...excuse me i need to vomit.

Digging: The War on Drugs - Lost in the Dream

Tyrael
December 12th 2010



20795 Comments


Fergie literally destroyed this band, which is weird, cause she's actually the best singer...

Gyromania
December 12th 2010



15449 Comments


ugh my god no i won't read multiple paragraphs about this band i just won't you can't make me!

fine...i read it. review is good. band is...excuse me i need to vomit.


Haha, yeah I was going to make this longer but I thought 'okay... I've only mentioned one song, and what I have is 700 words so I might as well just wrap this up'. It's difficult to talk about something as bad as this, lol. oh and thanks!

Fergie literally destroyed this band, which is weird, cause she's actually the best singer...

Well, for me it doesn't matter if someone is more well-trained vocally than someone else. I think I would appreciate Will.i.am if he kept that raw feeling that their debut had and focused more on vocal delivery. I mean, Fergie is undoubtedly the most 'talented' vocalist here (although I hesitate to admit that), but that doesn't mean she's the most interesting.

Bitchfork
December 12th 2010



7584 Comments


the biggest fault here is that people listen to bep

Tyrael
December 12th 2010



20795 Comments


Hah, so all they need to do to be good is:
1: Kick Fergie out of the band.
2: Stop using auto-tune.
3: Get a good songwriter.
Tadaa!

Gyromania
December 12th 2010



15449 Comments


the biggest fault here is that people listen to bep

To be fair I was subjected to this at HMV the other night. I didn't personally seek it out, a coworker decided to play it after the store was closed.

Gyromania
December 12th 2010



15449 Comments


Dammit, I knew it was only a matter of time.

North0House
December 12th 2010



1764 Comments


You've been hit! lol.
Honestly, these spam posts aren't doing much, it more just makes me think of how retarded the troll is seeing as he had to look all that crap up. No creativity, I swear.

Anyways, nice review, I've always hated this band with a passion.

North0House
December 12th 2010



1764 Comments


Man, they're hitting this review hard.

HalfManHalfAmazing
December 12th 2010



565 Comments


God, this troll is so annoying.

pizzamachine
December 12th 2010



12571 Comments


Another excellent review.

Gyromania
December 12th 2010



15449 Comments


Thanks for the pos' everyone, I'm glad you like the review.

Deviant.
Staff Reviewer
December 12th 2010



31047 Comments



the biggest fault here is that people listen to bep


Their first 2 albums are good

Digging: Marcel Dettmann - Fabric 77



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