Asher Roth
Asleep In The Bread Aisle


2.5
average

Review

by Terron Moore USER (15 Reviews)
April 22nd, 2009 | 9 replies | 2,266 views


Release Date: 2009 | Tracklist

Review Summary: OH MY GOD! DUDE! HE SAID COLLEGE! I'M IN COLLEGE! I'M TOTALLY BUYING THIS ALBUM!

1 of 1 thought this review was well written

Asher Roth is on the rap warpath.

Strapped with an LL Bean button-down and a half-full Solo cup, Roth reps straight outta Morrisville, Philadelphia, which is as dangerous as... well... as dangerous as a skinny white kid strapped with a LL Bean button-down and a half-full Solo cup would seem to you. But if it makes him any tougher, the kid loves his weed. Helps, right?

Amidst the smoke, all you might notice is the Spring '09 Semester anthem "I Love College", at best a mellow peppy prep tune all co-ed stoners can drink to as well- I mean it's got all the essential sing-along lyrics needed: "Drink my beer!" "Smoke my weed!" "Chug!" "Freshman!" "Do something crazy!" "Keg stand!" C'mon... seriously? Can't get no better than that.

Realistically, it comes off as a little more than a "Crank Dat Soulja Boy", far more developed in lyrics and production, but just as annoying and radio-friendly in it's loathingly simple message and delivery. And after all that smoke clears, if you're a pot-smokin drink-sippin greek kid, there's no way you're not taking a listen to Asleep In The Bread Aisle, the sort-of-anticipated debut from another white rapper who sounds too much like Eminem but still looks too much like the kid next door... which together may be just what's so intriguing.

Recently featured in XXL's Hip-Hop Class of 2009, Roth has been getting praise from all over: rappers such as Jay-Z and Andre 3000 have given him praise, his album boasts assists from Busta Rhymes, Keri Hilson, and Jazze Pha, and the blogosphere, Facebookers and Tweeters are all a fussin'. Regardless, the album itself isn't terrible, but it's not really noteworthy either- its a collection of almost all drum/cymbal/tambourine/guitar hip-hop on which Asher raps about his favorite things. They're some of the most random things ever rapped about- from Saved By The Bell's Kelly Kapowski to masturbation to womanizing to being stuck on an airplane. And for the most part, you can't see why you'd care.

Give the kid credit- like all the rest, he's rapping about what he knows. But as a college dropout (IRONY!), he just... doesn't seem to know very much. The album is boosted by it's decent production, and Asher's flow is sophisticated- but there's not much you get out of the album. "La Di Da" is some of the best of the mediocrity: it's head-knock-worthy with an great beat and simple message: when you can't take it, ef it. Just smoke some weed or something.

"Lion's Roar" is the hardest of them all: it's where he sounds LEAST like Em, destroying a diverse percussion-rush of a beat, ending with Roth being shown up by Busta Rhymes. He's mostly shown up everywhere else, too: Pop duo Chester French give "As I Em" a boost as Asher rants about the constant Eminem comparisons, and Keri Hilson owns on "She Don't Wanna Man", flirty and fun but not club-worthy or note-worthy from Asher's end.

On his own, he fails to impress as the album goes on: "Lark On My Go-Kart" is chill video-game music, and "Sour Patch Kids" is cool, too. But the majority of the album is held back just because it sounds so similar throughout. It's an extremely acquired taste- as in it's strictly for those trend followers who thought "I Love College" was the great song since sliced bread, and then realized that there was sliced bread on the album cover and somehow, life just made sense. Bottom line? Bread Aisle, in it's majority, excels in complete nonchalance. He's got a way with words, admittedly, but has yet to develop much of anything worth a lengthier listen. Oh well. That's probably what all the weed is for.



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Comments:Add a Comment 
itchyandscratchy
April 22nd 2009



314 Comments


siqq

PuddleSwimmer
April 22nd 2009



1457 Comments


John Hanson is gunna get maaaad

Waior
April 22nd 2009



11421 Comments


Beautiful review for all the wrong reasons. This Message Edited On 04.22.09

illmitch
April 22nd 2009



5429 Comments

Album Rating: 2.0

goddamn it i'm sick of him being mentioned in the same breath as the greek system

NewYorkZoo
April 22nd 2009



95 Comments

Album Rating: 2.5

ahahahaha.

sorry.

scyther
April 23rd 2009



1606 Comments

Album Rating: 3.0

Well written but toughness and locale doesn't make anything better or worse.

NewYorkZoo
April 23rd 2009



95 Comments

Album Rating: 2.5

Hahaha. Never said it did. Just setting the mood... setting the mood.

totally2dope
April 29th 2009



2 Comments


I'm just wondering...who is this guy? Why have I suddenly been hearing so much about him? What's so special about him?

Hollow
May 10th 2009



263 Comments


I know what you mean, I too think like who is this dude, what did he do?Whatever he did, it seems like some say it's 1 to 3 so...



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