The Veronicas
Hook Me Up


2.5
average

Review

by David James Young USER (181 Reviews)
November 2nd, 2007 | 20 replies


Release Date: 2007 | Tracklist

Review Summary: Australian twins discover electronica, take most of the fun out of it in the process.

There is an old cliché phrase I was once taught that said: “If you go into something thinking it’s going to be bad, then it’s going to be bad. However, if you go into something with a positive attitude, then it will turn out well”. I would now like to condemn whoever it was that taught me this. On the back of the highly infectious title track/lead single, I was genuinely excited for the new album from former tween sensations The Veronicas, Hook Me Up. With any luck it wouldn’t be like their previous effort, The Secret Life Of…, which became incredibly lacklustre after the first four tracks (all of which, must be pointed out, were commercially released singles).
So, upon listening to the album, the questions have to be put. Is the album better than its predecessor? The answer is yes. Does it feature a new sound and direction for the Orglissano twins? Yes again. But have the Veronicas made a great album because of this? Sadly, no. Far from it. Hook Me Up is a disappointing album, filled with half-baked ideas and ignoring its potential to be a great pop album- or, even, a great dance album.

“Untouched” is an admittedly great opening track, featuring everything that is good about this album. A bizarre alt-pop wave of synths, string section sampling and dissonant guitar, with motor-mouth vocals in the verse, leading up to a great hook in the chorus. This fades out and right into “Hook Me Up”, the lead single and easily the best song on the album. At first, chances are you may not like it (I know that when I first heard it, I hated it). But the best thing about this song is how damn infectious it is, thus making it an excellent pop song with top harmonies and a synth hook Hellogoodbye would be envious of.
The one-two punch of this song and the title track prove how good this album could have been. Unfortunately, it’s mostly downhill from here.

The next two tracks either suffer from trying to be too much at once (“This Is How It Feels”), and generally not going anywhere (“This Love”). It’s certainly a departure from the guitar pop-rock of their previous album, but it appears not all change is good in this case. As the album progresses from here, you can’t help but get the feeling that the band really need to pull a rabbit out of their hat. And while they certainly come close to it- “I Can’t Stay Away” features some lively beats, and “All I Have” features come catchy moments, live drums (exactly what this album needed more of), and some very cool use of a vocoder- but there is just too much filler and lazy song writing. Songs like “I Don’t Wanna Wait” and “In Another Life” both have great potential, but the best parts of the song aren’t furthered to make for a better overall.
And then there’s “Popular”- what can be said about this one? Basically, if Peaches went out and got completely hammered with Princess Superstar and they managed to have some kind of inbred lovechild with “Best Damn Thing”-era Avril Lavigne as the midwife, it would probably come out sounding something like this. And believe me, this is definitely not a compliment. Talking about the song, the girls say that the song is “taking the piss out of famous people”. However, in a similar vein to Good Charlotte atrocity “I Just Wanna Live”, you simply cannot tell and it comes off as vain and cheap.

It’s good that, at the very least, the Veronicas have gone for something different from the pop market at the moment. But it’s a bitter letdown that, even after all this change, most of the songs just aren’t very good. Not even the fantastic single can save this one. A pity, really, given how good this album could have been.
For fans only- though chances are you may not be much of a fan after this record, even if you were before.

DOWNLOAD:
Untouched
Hook Me Up
All I Have



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user ratings (64)
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Comments:Add a Comment 
plane
Staff Reviewer
November 2nd 2007


6094 Comments


The beginning paragraph(s?) is awkward to read and look at, but for the most part this is a solid review. You could have used a little more detail, but it's short and to the point.

I don't have any interest in this considering I despised their debut.

AtavanHalen
November 2nd 2007


17927 Comments

Album Rating: 2.5

Thanks man.

Yeah, I should probably fix up the opening paragraph.

Basically, yeah, I didn't want to say anymore than I needed to for this one.

JumpTheF**kUp
November 2nd 2007


2710 Comments

Album Rating: 2.5

[quote="Lewis"]I despised their debut.[/quote]

The Veronicas make some sweet music, so I'll probably have to check this out, regardless of the rating.

plane
Staff Reviewer
November 2nd 2007


6094 Comments


^

haha you slagged off tool fanboys and you admit to this, what is the world coming to?

JumpTheF**kUp
November 2nd 2007


2710 Comments

Album Rating: 2.5

lololol that was so long ago

Jim
November 2nd 2007


5110 Comments


i don't like them i confess. atleast they appear to be moving away from the tired "rock-chick" theme, which has been flogged by everyone from kelly clarkson to steph mcintosh
/cringe

StreetlightRock
Emeritus
November 2nd 2007


3768 Comments


They're a little late on the whole electronia bandwagon, but its something thats to be expected i guess.

Digging: Interpol - El Pintor

AtavanHalen
November 3rd 2007


17927 Comments

Album Rating: 2.5

There was an electronica bandwagon? And I MISSED it?

mvdu
November 5th 2007


605 Comments

Album Rating: 4.0

I loved their last CD, and proudly. I am therefore giving the new CD a chance. I don't usually like the dance sound as much as the pop/rock sound, but the preview I heard from Hook Me Up is still solid. It sure is better than Britney's new dance CD.

Raimund
January 6th 2008


1 Comments

Album Rating: 2.0

I totaly agree with the last sentence of review, thought I dont think that this album could be good at all. And the "Hook me up" song is really not the best cos you can easily recognize tempo of Rihannas SOS and synth repeating almost note by note famous the same tune (originally by Soft Cell). There is some good moments, but the guy (they called producers or whatsoever) who did all the hard work whith his electronic toys (sorry, but, yes, TOYS) ruined everything.

drewhnovak
February 13th 2008


41 Comments

Album Rating: 4.0

A lot of the songs on this album have this melodramatic quality to them that I really dig. "Untouched" is a great example, but so is "All I Have" and "I Don't Wanna Wait".

hammet_ownz
August 6th 2008


42 Comments

Album Rating: 1.0

Good review slick.

My disdain for these women is such that the only words that come into my head when I think of them will get starred.

Put it this way. I have a shirt specially made that discusses my hatred for all things Veronica.

Props for reviewing Aussie tunes though.

BallsToTheWall
September 25th 2008


44343 Comments


I'm just curious, do these chicks have anything to do with Veronica from Archie comics? If so, right on. Love those double digest's.

Digging: Pharmakon - Abandon

AtavanHalen
September 25th 2008


17927 Comments

Album Rating: 2.5

They were named after the comic, yeah.

BallsToTheWall
September 25th 2008


44343 Comments


Cool...beans. Now that you mention it I think I saw an add from these chicks in an older issue hence why they sound familiar to me. I will investigate with low to moderate expectations.

AtavanHalen
September 25th 2008


17927 Comments

Album Rating: 2.5

Check out their singles, they're fantastic.

Knott-
Emeritus
July 7th 2009


10195 Comments


god i just listened to this off the back of Untouched and couldn't get through it. i had to switch it off when i got to I Don't Wanna Wait, nearly made me cry how predictable and cheesy and average it was.

Phantom
November 28th 2009


8930 Comments


i would

music is bad though

julia448
September 27th 2011


2 Comments

Album Rating: 2.0

Why does it have to be so screechy?


AtavanHalen
September 27th 2011


17927 Comments

Album Rating: 2.5

What a bump.



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