Review Summary: Lil Pump's hair has more personality than he does.
The yogurt headed rapper from Florida has, at the very least, had a bit of clout in the modern pop-trap scene, for lack of a better term. His story, his appearance, and his style are all things we've seen from artists like XXXTenacion, Lil Uzi Vert, and other upcoming rap freshmen. It isn't his fault that he’s not the only rapper to spawn on Internet sites like Soundcloud, but much of his output hasn't made him stand out too much. With ties to modern rap icons like Gucci Mane & Chief Keef, this lemonade tornado has been given ample opportunities to really prove himself, but this first major release is extremely bland.
His flow and his approach to rapping are both extremely simple, shouting his lyrics in a similar manner to previously mentioned XXX, but has the benefit of having an immensely small amount of melody and restraint. His humdrum ability is even more apparent when placed next to the larger than life artists who feature on this album, such as Gucci, Keef, 2 Chainz, who are people who have become big because of their iconic and fun styles. In contrast, Lil Pump is playing second fiddle on many of the better songs that are contained here. The rappers that make this apparent are understandingly not pulling out their best lines for this yelping 17 year old, but their contributions still remind the listener who’s still sitting at the kiddie table.
What Pump is spitting isn't incredibly fun or witty, with his cheesy bars being almost devoid of the cleverness and slight amounts of silliness of many people he shares the spotlight with here. Most of his attempts at one-liners fall flat of enjoyment, as lines like “diamonds so yellow it look like piss” and “Side bitch still got a iPhone 5 / Main bitch still got a iPhone 7” display the lackluster lyricism showcased here. Much of the liveliness that pokes up from time to time is mostly from the occasionally enjoyable beats, which come from producers like Bighead and CBMix. Despite the heavy and pestering bass boosting, which is a genre regular today, plenty of the songs have moments of amusing progression. On the other hand, this record also contains bland beats that boringly follow trap staples.
And, despite the surplus of problems, this can still be a bit of fun if you turn your mind off. Pump isn't a great emcee, but he’s got a bit of potential and is far from the worst rapper in the scene right now. There are the few moments when the bright haired individual can keep up with the rest of the album. These things said, this record also has barely enough to finish its 36 minute runtime with dignity, with almost all his features stealing the barely existent show. It’s a spot of fun in the moment, but I’m not sure if I’ll remember this tomorrow morning.