Deep Purple
Now What?!



by TheCriticalListener USER (4 Reviews)
May 1st, 2013 | 4 replies

Release Date: 2013 | Tracklist

Review Summary: If you liked the last three Deep Purple albums, you'll love Now What?!. Rather harmless, but hardly memorable, this release is still loads of fun to listen to.


The new studio album by the legendary rock band Deep Purple is their first in over seven years. Their lineup has not changed since the 2005 album Rapture of the Deep, even though they have been known to exchange band members every other year in the past. But with every new face, there also came a new sound. This makes it rather easy to differentiate between each era, especially considering the singers.
Still, all of Deep Purple's newer records somewhat failed to impress me, lacking the untamed energy and brutish, youthful power that made them famous. I had no high hopes for this album, Now What"!. But maybe I will be wrong.

Sound & Production

I'll make it short: there are hardly any new elements added into the melting pot here. Of course, the writing is fine, the playing is masterful, the sound is adequate. But my problem is, that there is hardly anything fresh about this, that has not been there before in the band. It is just another average album. It is definitely fun to listen to, it is a proper modern Deep Purple record after all.
At least this band does not try to forcefully recreate their past. The Rolling Stones, The Who and, most painfully, AC/DC are among those who (try to) please their fans by pretending to still be in their 20s. I swear, if AC/DC tries to remake Back in Black another time, I'll rip my ears off. But for the record, Deep Purple really know how to use their 'new' musicians without making them seem like secondhand replacements. Don Airey doesn't try to emulate the late Jon Lord, Steve Morse maintains his signature guitar style. This among other things established the modern sound of Deep Purple.
In spite of the really dull title and artwork of this record, the sound is coherent. The extensive, but tasteful use of reverb and delay may make it seem like a relic from the 80s, but rather creates a certain, but somewhat uncharacteristic timelessness. Whether you like it or not, it suites and flatters the music without taking too much risk, rendering it rather predictable. So again: nothing ventured, nothing gained.

The Final Judgment

If you liked the last three Deep Purple albums, you'll love Now What"!. Rather harmless, but hardly memorable, this release is still loads of fun to listen to.

Sound and Production: 6/10
Songs: 6/10
Final Score: 6/10

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user ratings (192)
other reviews of this album
manosg STAFF (3.5)
A worthy addition to the long Deep Purple catalogue....

kual21 (3.5)
The album exceeded my expectations! Although it isn’t a classic album NOW What?! is able to presen...

Comments:Add a Comment 
May 1st 2013


Cool review man. Pos'd.

May 1st 2013


All right review, a few things though:

1. You don't need to title each section - we can figure that out.
2. You don't need to give everything a score. Just talk about the album as a whole and save the score for the red numbers on the top.
3. Keep the link to your review blog in the comments - it's not part of the review.
4. Your review itself is pretty good. It's kind of in-depth (though it wouldn't hurt to add some more specific description), the grammar is good (although there are a few moments, like "Maybe I will be wrong"), and it's generally decently written. However, your paragraphs aren't great. First of all, they're very short. Not necessarily a bad thing, but look at some staff/contrib reviews and see their paragraph lengths. Secondly, there's typically a space between paragraphs - makes it easier to read.

May 1st 2013


This ^^

May 1st 2013


Album Rating: 3.0

Thank you for your feedback!

Yeah, I like little headlines for structure, but I see that in a review of this length they´re unnecessary. Also, I usually score every song by itself (which I didn't do here), it really is a bit redundant here, I agree.

I tried to write rather short paragraphs here, because I sometimes get lost overly long sentences. Maybe I went a bit too short here.

Thank you for your comments on language, English is not my mother tongue and I'm happy that it is understandable.

Oh, and sorry for the link.

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