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adb 11-12-2011 02:11 AM

uuhhhh

no

slimy textures in food r awful

beans 11-12-2011 02:11 AM

[QUOTE=adb;18704929]eggs have awful texture, u like dick sauce[/QUOTE]

mental problem. you seem to have a few of them

[QUOTE]slimy textures in food r awful[/QUOTE]

this is pretty accurate though

Aakon_Keetreh 11-12-2011 02:12 AM

i eat eggs everyday lol

NEEDTOPOST 11-12-2011 02:12 AM

[QUOTE=beans;18704932]cant complain, watchin cartoons winding down to bed time. got some homemade beef jerky from my dad tonight, perfect amount of pepper.
gotta go to the dump tomorrow, so much trash in my garage lol[/QUOTE]

yummm love homemade jerky

do you live by yourself

NEEDTOPOST 11-12-2011 02:12 AM

[QUOTE=adb;18704934]uuhhhh

no

slimy textures in food r awful[/QUOTE]

SLIMY??? wha kidna eggs r u eatin brutha.....slimy eggs aint no eggs of mine

beans 11-12-2011 02:14 AM

[QUOTE=NEEDTOPOST;18704937]yummm love homemade jerky

do you live by yourself[/QUOTE]

i ate too much of it. stomach is feelin like crap
nah i live with some roomates barely get to see em anymore but we hungout and smoked a bit tonight, been a while though

do you live by YOURSELF?

:naughty:

adb 11-12-2011 02:14 AM

scrambled eggs rnt slimy but slimy textures in other foods fucking blow ass

and u were sayin no texture sux u obv r fukkin retardid

beans 11-12-2011 02:15 AM

obv

NEEDTOPOST 11-12-2011 02:17 AM

[QUOTE=adb;18704940]scrambled eggs rnt slimy but slimy textures in other foods fucking blow ass

and u were sayin no texture sux u obv r fukkin retardid[/QUOTE]

ya no texture innately sucks

thats a weirdy thing to say dood!



ya i live by myself in an apartment thats too big im tryin 2 find a lady to move in w me, actually i found the 1 i want i just gotta reel her in shes a wild one.....

adb 11-12-2011 02:21 AM

ur reel is too flimsy and small just like UR WEINER HOHOHAHA

beans 11-12-2011 02:22 AM

nice. i love the people i live with just not the place that we live in, its nice but we're out of town a bit and we want to be closer to town, walking distance from the bars basically
lol

NEEDTOPOST 11-12-2011 02:23 AM

ya i love my place it feels like home and i feel like i can live here until i build my house....also bars are hella expensive what u gotta do is drink whiskey at home and stumble to the bar and sip on a cheap beer

[QUOTE=adb;18704948]ur reel is too flimsy and small just like UR WEINER HOHOHAHA[/QUOTE]

wat the heck do u know about my dingus....NOTHIN


abd do u believe in fav colors?

beans 11-12-2011 02:26 AM

[QUOTE]ya i love my place it feels like home and i feel like i can live here until i build my house....also bars are hella expensive what u gotta do is drink whiskey at home and stumble to the bar and sip on a cheap beer[/QUOTE]

totally, they're pretty bad here but each place has some good specials depending on what day of the week you go down. I got 2 shots of makers mark and 2 beer backs for 6 bucks the other night. got me pretty drunk. then i went home and finished my bottle and ended my night prematurely.

adb 11-12-2011 02:29 AM

colors give a perception of what food will taste like

green is either super fresh (fruit/veg) or super artifical (from dye)

NEEDTOPOST 11-12-2011 02:30 AM

i heard red whets the appetite thats why lots of food places use red all over

adb 11-12-2011 02:32 AM

thats marketing bro. buyer behavior to be exact.

NEEDTOPOST 11-12-2011 02:34 AM

go on

wat do u mean 'buyer behavior'

beans 11-12-2011 02:40 AM

eyes are burnin. bed time.

adb 11-12-2011 02:42 AM

here are my notes for that class

Consumer Behavior – Searching out products and services people think they need (will satisfy)
Searching – Seen and Unseen (tangible and intangible)
Marketers need to be there
Being active – purchasing (oldest)/buying behavior
Visual shopping – we’re used to visuals
Using – How people use products/services, sometimes misuse, to satisfy needs
Warning labels prevent liability
Divide business segment – ex. Hotel (long stay short stay, conferences) Mercedes (M class, E class)
Evaluate products/services
Disposal – ebay, trash, re-sale
Product – anything w/ value, available for exchange
Behavior – any activity performed by a person
Customer – paid for product
Consumer – uses product
How to make decisions using resources – time, money, effort (what, when, why where, how often use it)
Do they store it, throw it away, sell it, rent it, lend it, etc
Major Disciplines
Psychology – Understanding of consumption needs and reactions
Sociology – Groups, how they act
Social psychology – how individual behavior is affected by group members Medals in Halo
Affinity cards – spend more money toward a free thing (Albertsons free pans)
Opinion leaders – lead to purchases, someone w/ high regard who has direct feedback
Cultural anthropology – comparison of consumers of different cultures/customs

Economics – how consumers spend money, make decisions to maximize their satisfaction
Social proof – look outside yourself to look for guidance on decision making (social psychology)
“If operators are busy, please call again”
Consumer Behavior disciplines:
Developments: Impact of marketing concept (needs and wants), fast pace of new product introduction, growth of segmentation, increase interest in consumer protection, increase psa marketing, increase in green marketing
Niching-Segmentation
Defined – discover needs and wants, helps marketers w/ other issues
Lamborghini does concentrated segmentation
BMW has multiple segmentation – market to each subset (1 Series, 3 Series)
Countersegmentation – decrease product lines
Criteria – id (identify target market), stability (not shrinking), accessibility (how to reach/feasibility, patterns), sufficiency (have enough)
Uses of segmentation: Product development, Respositioning, Media Placement
Psychographic – build a profile of individual
Situation segmentation:
Situational influence: set of factors outside of both consumer and the characteristics of the products, still influences buyer behavior

adb 11-12-2011 02:43 AM

Perception – stimulus, sensory receptors, collection of activities to create a clear picture of the world
Way people select, organize, an interpret stimuli so the world makes sense
Old/young woman example, 3d cube shading example, optical illusions
Threshold – absolute (adaptation) the minimum point where you can experience sensation
Sensory – nose, tongue, eyes, ears, receptors are created if there aren’t any
Busy = threshold goes down (more things we don’t notice)
Meat locker – first that goes is visual, then you start hearing things
J.N.D – minimum difference that can be detected between two or more stimuli, above absolute threshold
Ernest Weber – J.N.D. is a relative amount to the strength of the stimuli
Ex. Noticing a price difference, higher number = harder to notice difference
Easy to notice change in gas price, example peppermint patty package looks bigger, coffee can doesn’t
Price leaders don’t want you to notice difference but they want to improve packaging
Whitson talked about surgeon general’s warnings over 50, ivory’s gradual packaging improvements, campbell’s free recipe book
Weber’s law – Decrease quality, quantity, price, updating/packaging - you want to below JND
Product improvement – ABOVE
Video – deceiving products, less products
Expectations – noise affects taste, ghost scare Motivation
Organization (Gestalt) – how we categorize and group, evoked set (acceptable selection), higher order of perception 1. Select 2. Interpret 3. Complete
Fingerground - association meaning
Completion – when stimulus is incomplete, people will organize a stimuli to complete it (BMW movie ad
Grouping – when to advertise, Coke doesn’t advertise w/ negative association
Organization problems – not focused on product

Contrast - Ex. Nudist place- contrasting = standing out when she was the only one not nude
Ex. google stimulus
Larger size = larger stopping power
Intense – words, depend on demographic ,
Color – red is seductive
Movement – blurry images, fire hydrant peeing on dog
Position – optical fields Isolation – ex. pics of make up are separated from the model
Subliminal – stimulus that is masked to be below absolute threshold, Disney ads, bud in cartoon
Superliminal – ex. sublimination lecture , above absolute threshold
Embeds – pictures and words hidden in ad, camel cigs (guy with boner)
Incongruities – inconsistency in ad something does not fit, but not noticeable, kfc dollars in sandwich, mcdonalds ad in iron chef
Perceived qualities – intrinsic cues (tangible – price, color, taste, texture) extrinsic cues (intangible – reputation of retailer, prestige, convenience, what friends think OUTSIDE OF THE PRODUCT)
Taste test – people couldn’t tell the difference
Risk – texting while driving example, if theres no perceived risk theres no risk
Perceived risks – functional, physical, psychological, time, financial, social
Function – tangible risk (will it work how its suppose to, will it last)
Physical risks – is it safe to use, does it cause physical danger
Financial – Is it the best use of my funds, is it worth the money/time? (Cognizant dissonance)
Social – Will my family approve? Will it please others who are similar to me? Is it similar to products whom I identify?
Psychological – How will I feel using the product? Will it impress others? Do I deserve it? Is it the right choice?
Why perceived? – No experience, No confidence, unsatisfactory experience, financial limits


Risk varies by:
Consumer – high risk perceivers – narrow categorizer, low risk – broad categorizer (WHITSON)
Product category - limits decisions ex. Always buying the same entrée or drink
Shopping situation – gather info on product but don’t buy it
Culture – norms
Reduce risk –
1. info seek (informal – customer review, formal – brand website)
2. brand loyalty
3. Major Brand Image
4. Store Image
5. Most expensive
6. Reassurance – Money back guarantee, warranties, tests, trials
------------------------------------------------------------------------------------------------------------------
Learning = long term change in long term memory – listening, reading, thinking, watching, doing
Principles of learning – Motivation, strong experience, repetition, reinforcement, cues
Cues – gives direction toward behavior (ex. Looking at brand name and thinking “quality”, fredricks vs. Victoria secret, pillsberry doughboy)
No cue = no direction or association
Strong experience means you don’t need repetition (slamming hands in door)
Theories of learning – classical conditioning (association) Pavlov – dog/food UCS (food) leads to UR (nothing), CS (bell) leads to CR (salivation), CS leads to CR (ringing = salivate)
Marketing – Sports Event (UCS) leads to Excitement (UCR) Beer (neutral stimulus) leads to Excitement (CR) Beer is associated with Excitement (UCR)
Stimulus generalization – product line extension, generalizing a response
Stimulus discrimination – BMW says other companies are getting coal in the stocking
Operant conditioning - Instrumental training – You are a part of your own training (Skinner), teaching a pidgeon to bowl. Reinforce a desired response. Need more and more reinforcement (more food) for shaping
Increase probability of learning with positive (gives something) and negative reinforcement (takes something away)
Movies – Classical conditioning w/ airsoft gun, Operant - shaping dog to roll over
Example – classical conditioning – bark collar
Example –Stimulus –Hunger drive – Response – reinforcement (fast, tasty, happy meal toy)
Cognitive learning – HUMANS ONLY – Observing – short term and long term memory, low vs high involvement
Learning by cognition – Desired goal – goal directed (insights, ideas, info, attitudes) – Achieved goal
Ex. Old slogans = long term memory
High involvement = higher motivation – center route of persuasion (pros and cons)
Low involvement – puffery – peripheral routes (celebrity, random)
Social learning – modeling – learn by watching, brand loyalty
Ex. Test drive at legoland, using kids in advertising can’t use Bart Simpson in ads

NEEDTOPOST 11-12-2011 02:44 AM

k give me ten minutes to go over all this stuff, thanks man

adb 11-12-2011 02:51 AM

all i did for this class (and every other) is take notes and troll mx at the same time

NEEDTOPOST 11-12-2011 02:52 AM

1:55
 
http://www.youtube.com/watch?v=mldDHI9l1v8&feature=relmfu

NEEDTOPOST 11-12-2011 02:54 AM

0:28
 
http://www.youtube.com/watch?v=ot3sK-_ELtM&feature=relmfu

Haz 11-12-2011 03:41 AM

[img]http://i.imgur.com/VvQhg.jpg[/img]

[img]http://i.imgur.com/MXjaH.jpg[/img]

dinner

adb 11-12-2011 03:43 AM

[img]http://i.imgur.com/DQTgk.jpg[/img]

Haz 11-12-2011 03:44 AM

that's the third time you've posted that and couldn't be more appropriate for reasons you cannot comprehend

adb 11-12-2011 03:49 AM

literally you spent all that time just to make about 300 calories worth of food

not only time preparing it but obviously going shopping for it

cooking is for dumb faggots.

adb 11-12-2011 03:52 AM

how are you so fat if you eat food like that anyway

do you eat like 3 dinners or something

Haz 11-12-2011 03:52 AM

[img]http://i.imgur.com/DQTgk.jpg[/img]


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