I don't really hear an industrial metal band at all. I hear a melodic death metal band that uses a lot of keyboards. Listening with headphones, the keyboards cut through the mix pretty well, but they're boring -- which at least compliments the boring ass riffs too.
If it was not for the electronics floating around behind the wall of drums and crushing guitars, this would just be another poor and boring melodic death album. In other words, those synth lines that are just too damn shy to come out into the front could easily make this a worthwhile listen but there is still too much focus on the death metal side rather than a possible industrial side. Vocals are reminiscent of The Shizit, but the music is that of a generic melodic death act.