The LoveCrave
Soul Saliva


3.0
good

Review

by Trey Spencer STAFF
August 16th, 2010 | 15 replies | 7,694 views


Release Date: 2010 | Tracklist

Review Summary: Nothing new here. What would you expect from female-fronted gothic rock.

The music business is stuck in a vicious cycle that they just can’t seem to break away from. When a genre’s popularity starts to wane due to over-saturation, the record labels will begin to look for the next big thing. Eventually they’ll find it (or just make it up) and exploit it until it is completely driven into the ground. It’s not just a problem with major labels either, independents are just as guilty of it. A perfect example is the female-fronted gothic rock genre. Female-fronted gothic rock has always struggled to maintain enough quality material to be relevant, but after Evanescence broke into the mainstream everything went to hell. These days there are easily ten times as many generic bands as there are quality artists, and it’s killing a genre that has mostly been on life support to begin with. So, where does that leave a band like Italy’s The LoveCrave? While they’re not going to be another knife through the heart of the genre, they’re also not making any attempt to be its savior either.

Instead of trying to do anything different or ambitious, they’re more concerned with crafting songs around the almighty hook. For the most part they succeed, but everything else seems to suffer as a consequence. Their integration of mainstream rock as a means to enhance the choruses has mostly resulted in riffs that fade into the background over beats that are streamlined down to their most basic elements. That’s not to say that there aren’t the occasional exciting sections, but they’re mostly reserved for accentuating the hooks (or building up to them). One element that really does work for the band, though, is their keyboard sound. The LoveCrave have avoided the pitfalls associated with the huge walls of keyboards that the genre is known for, and have opted for a more modern industrial approach instead. It is often these subtle beats, loops, and melodies that carry the verses and one of the big reasons that the album doesn’t fall flat. The other reason is due to the unique vocals of Francesca Chiara. Her vocals are delivered in a semi-nasally style that will end up being the element that makes or breaks the band for a lot of people. She is also able to deliver the huge soaring vocals associated with the genre, but she uses them solely as a means accentuate certain sections of each song.

It’s no secret that the gothic rock genre needs a savior, but as long as bands can maintain a decent level of quality it probably won’t be dying off any time soon. The LoveCrave’s upbeat approach that centers around streamlined musical output in favor of big choruses probably isn’t doing the genre any favors, but it’s not bad either. In a genre known for its abundance of below-average crap, Soul Saliva at least stands out by being one of its few good recent releases.



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user ratings (8)
Chart.
3.3
great

Comments:Add a Comment 
Willie
Moderator
August 16th 2010



15911 Comments

Album Rating: 3.0

The album isn't bad, but the review was painful. Now I have Mar De Grises, The Birthday Massacre and James Labrie - those should all be easier.

Digging: Nero Di Marte - Derivae

Maniac!
August 16th 2010



26250 Comments


I like the fact that you wrote a short review (like me).

Precise and Concise

Ponton
Emeritus
August 16th 2010



5790 Comments


whats mar de grises looking like it will be?

Willie
Moderator
August 16th 2010



15911 Comments

Album Rating: 3.0

It will probably be a four. I've listened a few times, but need a few more.

bornmanh
August 16th 2010



64 Comments


I'll just skip this and wait for Pins and needles!

DarthBlubber
August 16th 2010



218 Comments

Album Rating: 4.0

Was waiting on this review, checked this out when you said on your list that they sound like an electronic based Lacuna Coil (and they're from Italy too, go figure) I certainly see where you're coming from in terms of the genre in general (Evanescence ruined everything!) but I have a small soft spot for this type of music, and they do what they do well.

Willie
Moderator
August 16th 2010



15911 Comments

Album Rating: 3.0

Someone actually reads my lists?

I have a soft spot for this kind of music too. This album's rating may have suffered because I've been listening to the new Birthday Massacre album too.

DarthBlubber
August 16th 2010



218 Comments

Album Rating: 4.0

Hey what's that supposed to mean? You're Willie, you're well liked in these parts! Your lists are actually free of name calling and things stay on topic, so that's saying something.

New Birthday Massacre? Do want! Will check out eventually.

Willie
Moderator
August 16th 2010



15911 Comments

Album Rating: 3.0

Haha, I'm not questioning whether I'm liked or not. I just figured that most people just posted "great list. 1, 3 and 5
rules" and move on without actually reading anything.

The new Birthday Massacre is a but different bit it's still excellent.

DarthBlubber
August 16th 2010



218 Comments

Album Rating: 4.0

Ohh that's what you mean, you're very right on that score then. I personally just like to read the descriptions, it's usually interesting, and I find new stuff I like sometimes based on it (like this for example)

And I guess I better stop spamming your review lol.

DiceMan
August 21st 2010



7068 Comments


This looks pretty generic.

Willie
Moderator
August 22nd 2010



15911 Comments

Album Rating: 3.0

Good call ;)

marcorox
September 29th 2010



8 Comments


love it!! Awesome work

Acanthus
February 23rd 2012



9537 Comments

Album Rating: 3.0

I really enjoy the girls voice on this, it makes the album.

Goodgrind
May 17th 2012



5 Comments

Album Rating: 2.5

Decidedly meh. The better of this groups two albums however, by far.



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