Justin Bieber
My World 2.0


2.5
average

Review

by Rudy K. STAFF
March 24th, 2010 | 614 replies


Release Date: 2010 | Tracklist

Review Summary: Don't fuck with the Biebs.

The first step to accepting Justin Bieber is getting past his age. It’s everywhere on this record, impossible to ignore, and, frankly, if Bieber was simply a twenty-something white boy with an R&B fetish, My World 2.0 would be easy to acknowledge as a disposable adult contemporary record in the vein of latter-day Backstreet Boys. But Bieber is just following in the proud tradition of plenty of vapid pop stars before him, from the Mickey Mouse club to Miley Cyrus, and although his sixteen-year-old voice stubbornly refuses to conjure up images of anyone older than thirteen, it would be shortsighted and irresponsible to write off Bieber as a flash in the pan novelty.

The problems at the heart of My World 2.0, actually, have little to do with Bieber’s talent. For the most part, his production team, featuring ubiquitous and fairly anonymous hitmakers like The-Dream and The Stereotypes, do him little favors here. Too often Bieber is saddled with the kind of bland, by-the-numbers ballads like “Overboard” and “Up” that come off as duplicates of every other R&B slow jam out there, except sung by someone who can’t have much experience in what he’s singing about. Of course, therein lies the other major problem that undermines much of My World 2.0 – I’ll be damned if Bieber is an expert in heartbreak, love, or any other of the sentiments he expresses in either his teenage lothario role (“Baby,” “Runaway Love,” “Stuck In The Moment,”) or his grief-stricken dumpee role (uh, “That Should Be Me” – Bieber’s a pretty optimistic guy, for the most part, making that particular song a contrived disaster). It’s hard to take the majority of the lyrics seriously, so when Bieber croons “so give me the night / to show you, hold you” shortly followed by a chorus that goes “shorty is an eenie meenie miney mo lover,” it’s not only disturbing, but unintentionally hilarious. There’s not much to say about the kind of producer who thinks the use of the term “shorty” with an elementary school gimmick is a good idea.

Nearly every song requires some sort of suspension of belief thanks to the lyrics, but if one ignores just what bull*** Bieber is spewing at any given time, My World 2.0 reveals itself as a largely unobjectionable slice of harmless pop music. In fact, Bieber’s voice is the least offensive thing here; dude can sing. His decision to be more “edgy,” what with the more R&B bent compared to his debut and Ludacris and Sean Kingston guest spots, occasionally pays some worthwhile dividends, particularly the bumping “Somebody To Love” and the surprisingly enjoyable piano-based rhythm of “Never Let You Go.” It’s noteworthy that the tracks that suffer the most rarely fail due on account of Bieber – even on the sappiest, cheesiest ballad, Bieber is genuinely pleasant to listen to, although the waves of hackneyed production and banal lyrics will turn off all but the most dedicated pop fan.

Despite Bieber’s rather poor reputation outside of his prepubescent teenage girl demographic and the commercial stench the album gives off (Bieber on why he’s released his debut in two parts: “people do not want to wait over a year and a half for new music;” surely the record company had no say in this), My World 2.0 is effective and innocent Top 40 material, if not terribly inventive. It won’t do much to quiet the haters, but if Bieber gets some quality material and reaches that inevitable “I’m coming out as a mature artist”-stage, he might establish himself as an enduring pop star. If not, I’m sure there’s a lucrative future in bat mitzvah gigs for the Bieb.



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Comments:Add a Comment 
klap
Staff Reviewer
March 24th 2010


10583 Comments

Album Rating: 2.5

summary: youtube search: "randy justin bieber"

Digging: Charli XCX - Sucker

Kiran
Emeritus
March 24th 2010


6002 Comments



The URL contained a malformed video ID.

negd

AggravatedYeti
March 24th 2010


7685 Comments


mmmm Canada.

Ponton
Emeritus
March 24th 2010


5820 Comments


quality-rudy here. nice

Digging: Gates - Bloom and Breathe

Athom
Staff Reviewer
March 24th 2010


17231 Comments


agreed but http://www.youtube.com/watch?v=aEmsjyUrslk

klap
Staff Reviewer
March 24th 2010


10583 Comments

Album Rating: 2.5

not sure why the link isn't working, lame. and i thought i'd give this a legitimate review instead of the hatefest that it had previously adam

DiceMan
March 24th 2010


7068 Comments


It's still awful though...

klap
Staff Reviewer
March 24th 2010


10583 Comments

Album Rating: 2.5

but there's potential!

DiceMan
March 24th 2010


7068 Comments


Potential for poon? Maybe.

Potential for a good pop album? Uhhno. I doubt this kid knows enough about music to put together anything slightly original or interesting.

mvdu
March 24th 2010


612 Comments

Album Rating: 1.5

I think he has one of the most annoying voices out there. So unless his voice changes when he's older, I don't see the potential. The ballads are all bad IMO. A couple of the jams have an interesting little background vibe, but that's the only positive I can think of. Good review though, Rudy.

bloozclooz
March 24th 2010


1770 Comments


the problem with arguing potential is that you can do that for 8/10 bad artists

Ire
March 24th 2010


41828 Comments


Great review! Summary = automatic pos.

klap
Staff Reviewer
March 24th 2010


10583 Comments

Album Rating: 2.5

yeah, his voice is a major turnoff for me as well and pretty much every ballad on here sucks. i'm saying once his voice changes (I assume it will) and he leans more toward his more popular R&B uptempo shit rather than ballads, it could be a decent pop album.

AtavanHalen
March 24th 2010


17927 Comments

Album Rating: 3.5 | Sound Off

Runaway Love is my fucking jam.

One of your best in awhile, Rudy.

EVedder27
March 24th 2010


6088 Comments


album cover is awful

Urinetrouble
March 24th 2010


5764 Comments

Album Rating: 1.0

yo muthafuckas don' fuck wit da biebs in my hizzle

AtavanHalen
March 24th 2010


17927 Comments

Album Rating: 3.5 | Sound Off

Ahaha, yeah it looks like it was put together in MS Paint.

robin
Emeritus
March 24th 2010


4261 Comments


seriously good writing rudy.

Electric City
Staff Reviewer
March 24th 2010


15743 Comments


you smarmy sumbitch

Waior
March 24th 2010


11461 Comments


bat mitzvah


is it a jewish chiroptera party or something?

review is awesome and smarmy is my word, downer



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