Asher Roth
Asleep In The Bread Aisle


3.0
good

Review

by scyther USER (41 Reviews)
April 22nd, 2009 | 19 replies | 3,078 views


Release Date: 2009 | Tracklist

Review Summary: Don't hate, drink!

1 of 3 thought this review was well written

The most recent Music Television craze, Asher Roth, is a college dropout who enjoyed the hedonistic side of the University atmosphere before leaving to apparently pursue a profitable hip-hop career. A large portion of America’s youth can easily relate to this fella, sharing a similar apathetic attitude towards schoolwork and an infatuation with optimistic rap. So, does this mean that Asher is an artist who caters specifically to one side of the hip-hop spectrum? Nope, but is his craft entirely perfected on either side? Well, one for certain, and if you’ve heard the infectious singles “I Love College” and “Lark on my Go-Kart” I’m sure you can decide for yourself which. But what I hear in Asher is much more than party sounds – his ambition to be a lyrical rapper is extremely evident, especially on this album. Combining business and pleasure, Asher Roth has created a promising debut that leaves much to be desired, however I’m certain our desires will be satisfied in the near future.

The album’s first three tracks are argumentative ammunition as to why Asher isn’t as deep as the popular media makes him out to be. “Lark on my Go-Kart”, a totally random collection of punch-lines, “Blunt Cruisin’”, a weed-smoking anthem to be played while boxing out your car, and finally “I Love College” the favorite of naysayers – it is an extremely generic party rant by a pseudo-collegiate who loves drinking more than he ever did learning (with a thumpin’ ass beat, of course.) These tracks are hardly examples of Asher’s peak lyrical ability. To say that Asher is overrated would be correct, as I’ve heard on many instances that he’s the “best coming up” and “soon to be the world’s greatest”. But to say he isn’t skilled is ignorant if you’ve listened to this entire album. There are lazy one-liners and nonsensical blabbering, accompanied by emotional story-telling and uplifting nostalgic rhymes. As a person who puts partying on a higher pedestal than education (for himself, of course) half of his rhymes are pretty great.

He's always wanted to write, that's all he's wanted in life
With two daughters, a son, and a remarkable wife
He's in a bind, he has to provide
A family is relying on a Milli to survive
His father died at 56, so he's well aware how vital a father figure is
How big of a responsibility it is
To be a good husband and care for your kids


Asher’s most obvious rap talent is his flow and delivery. He doesn’t merely speak over a beat with an aggressive voice like a lot of rappers from his area do (I’m not singling out Philly on this as a whole,) he compliments his production. Some say his flow is lazy, but for a lot of rappers that is a style that requires practice just like anything else. There is lazy flow (recent Lil’ Wayne for example,) and then there is “chill” or laid-back flow. Asher partakes in marijuana smoking, and admits to his intoxication on many of his songs, so naturally he would be quite relaxed while delivering his performance. But weed isn’t the only trick he’s got up his sleeves.

Featuring up-and coming producer Oren Yoel, Don Cannon, and others, “Asleep In The Bread Aisle” is instrumentally potent. Adding much to the relaxed atmosphere of Asher Roth, these beats are reflective of Asher’s attitude. They include far more than your typical mainstream bass/clap formula, utilizing guitars, horns, live drums, keyboards, strings, and more. Hooks provided by talented singers (the hook is especially impressive on the track “His Dream”, a song about Asher’s father) including Miguel, Keri Hilson, duo Chester French, and internationally known mainstream producer/singer Jazze Pha (Phizzle!) These are the kind of beats that make a rapper want to sit down and write something. I would definitely listen to an entirely instrumental version of "Asleep In The Bread Aisle" - the production is great by itself and welcomes with open arms a rapper or any kind of vocalist, really. A lot of the time in hip-hop beats are very minimalistic and expect more work out of the vocal performer, but this isn't the case here. You could say Asher caught a break by having such great musical accompaniments - but his work on this album shouldn't go unnoticed, and I'm not just referring to the lyrics.

Asher Roth embodies the mindset of a young, party-going American. His music is biographical, happy, full of hometown stories, and fresh. I think it’s a wonderful thing that a white rapper is getting exposure because of his lyrics (whether about College or not,) myself being a white dude who is also artistically involved in this genre. He isn’t as controversial as Eminem, and he isn’t as gangsta as Cassidy, however he doesn’t need to be – just a poet with something to say. If you listen to this album expecting a tidal wave of inventive lyrics, you will be disappointed. If you listen expecting a slew of ignorant tracks that serve no purpose aside from dancing, you will also be let down. Asher Roth is a budding talent with a lot of love to go around, and his music is full of that glorious feeling. You can tell when a musician truly feels unconditional love for his art, especially if that musician is a vocalist. Borderline alcoholic and frequent toker Asher Roth is about to shake up the mainstream rap game, I guarantee it. I’d recommended “Asleep In The Bread Aisle” to a casual rap fan, a hardcore rap fan, and a fan of lyrical pop music.



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user ratings (138)
Chart.
2.3
average
other reviews of this album
Terron Moore (2.5)
OH MY GOD! DUDE! HE SAID COLLEGE! I'M IN COLLEGE! I'M TOTALLY BUYING THIS ALBUM!...

Sobhi Youssef EMERITUS (1.5)
Less taste and texture than Wonderbread - continuously outshined by guest appearances and production...


Comments:Add a Comment 
Iluvatar
Staff Reviewer
April 22nd 2009



16071 Comments

Album Rating: 4.5

you did not tackle this album technically/intellectually enough fail

Digging: Trophy Scars - Holy Vacants

scyther
April 22nd 2009



1606 Comments

Album Rating: 3.0

Dammit...

kingsoby1
Emeritus
April 22nd 2009



4830 Comments

Album Rating: 1.5 | Sound Off

beats are pretty mediocre tbh... this has all been done before by hundreds of dispatch wannabes across college campuses everywhere.

props for a decent review, but i just completely disagree. roth doesn't convince me that he's a better rapper than even 50% of casual freestyling hip-hop fans. i mean, if you're going to rap about "middle-class minutiae" and partying then be a creative lyricist at least -_-

Digging: Nmesh - Dream Sequins

Iluvatar
Staff Reviewer
April 22nd 2009



16071 Comments

Album Rating: 4.5

did you really have to say middle-class minutiae?


terms like that are what make me laugh at people criticizing asher roth. yeah he isn't the next big thing, but who cares

btw I did see the ""This Message Edited On 04.22.09

gaslightanthem
April 22nd 2009



5209 Comments


this is not your quintessential white rapper

scyther
April 22nd 2009



1606 Comments

Album Rating: 3.0

Asher's lyrics are outdone every day in ciphers across the globe, but he is still talking about substantial subjects that are important to him, which is the first step to becoming a great lyricist. His immense amount of potential really improves the whole atmosphere of this album for me, its like listening to early Eminem, you just knew he was gonna be big.

StalkingButler
April 22nd 2009



14 Comments


Hah! Except early Eminem was already great.

kingsoby1
Emeritus
April 22nd 2009



4830 Comments

Album Rating: 1.5 | Sound Off

nah, early eminem was "witty" ;-p

yeah john, i used quotes, thusly voiding your mundane assertion.

AliW1993
Contributing Reviewer
April 22nd 2009



7234 Comments


I thought about looking into this but then I heard the singles which were pretty lame.

Iluvatar
Staff Reviewer
April 22nd 2009



16071 Comments

Album Rating: 4.5

well i mean your review is still lol in my eyes

kingsoby1
Emeritus
April 22nd 2009



4830 Comments

Album Rating: 1.5 | Sound Off

that was the point, so im happy

scyther
April 22nd 2009



1606 Comments

Album Rating: 3.0

AliW, check this out: http://www.youtube.com/watch?v=WG5rlr3i8zI

The singles are instrumentally pretty similar to most of the album, but are bad examples of his lyrical abilities.

marksellsuswallets
April 22nd 2009



4848 Comments


That just sounds like he's trying to hard to be the next Eminem...

itchyandscratchy
April 22nd 2009



314 Comments


does it?

scyther
April 22nd 2009



1606 Comments

Album Rating: 3.0

His voice kinda sounds like Em's on that track but the lyrical content doesn't match up.

itchyandscratchy
April 22nd 2009



314 Comments


ya but there is someone in hollywood undead who has a similar voice to eminem

illmitch
April 22nd 2009



5429 Comments

Album Rating: 2.0

i am by no means an asher roth fan, but this is a good review

TheDMV
April 26th 2009



64 Comments

Album Rating: 2.0

haters need to get the mixtape. its free music and the roc boys remix is sooo good

Atlantic11
July 2nd 2009



123 Comments

Album Rating: 3.5

i actually like this cd so far, only heard the first 3 tracks and it has yet to disapoint.

i do agree the guys extremely overrated though



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