Craig David
The Story Goes...


2.0
poor

Review

by Davey Boy STAFF
August 31st, 2008 | 15 replies


Release Date: 2005 | Tracklist

Review Summary: Talented singer reacts too strongly to the relative lack of success of his previous edgier release and over-corrects to the safe & predictable here on this overlong 3rd album.

There is a phenomenon which you see every so often on the sports field; A golfer who misses a putt to the left and then misses his next to the right. A footballer (of any code) kicking for goal and doing the same. It is called “over-correction”. Sometimes it can be caused by uncontrollable factors such as wind or surface. But a major component to the over-correction process is pressure… Pressure emanating from both the public and from oneself. Believe it or not, it occurs in the music industry as well. Craig David’s 3rd album ‘The Story Goes…’ may be the perfect example of it.

Following the huge success (both critical and commercial) of his debut ‘Born To Do It’, David took on America with his follow-up effort ‘Slicker Than Your Average’. A sleeker, edgier and more American hip-hop oriented release, it saw the young Brit move too far out of his comfort zone and exposed his weaknesses, resulting in an inconsistent effort that was saved by its highlights. However, that approach was wisely ditched for ‘The Story Goes…’ and David returns to the predominantly smooth and likeable mid-tempo tracks that he is best known for. Unfortunately, he over-corrects and simply includes too many of those types of songs here.

The album does not begin that way though as opener and 1st single ‘All The Way’ is a nice little package of everything that David does well. A smooth feel-good anthem, David is near his best here and not far from it on the not too dissimilar track 3 ‘Hypnotic’ as well. Splitting them is the slower and more personal 2nd single ‘Don’t Love You No More (I’m Sorry)’, which showcases David’s smooth and likeable harmonies in amongst fairly predictable relationship breakdown-themed lyrics. This is a theme which resurfaces 2 tracks later on the slightly pacier ‘Separate Ways’.

The criss-crossing similarities between the first 4 tracks only work to highlight track 5 ‘Johnny’ as being the album’s centerpiece and most influential track (in more ways than one). The cut could arguably be christened David’s greatest achievement from a songwriting perspective as it is his most telling lyrically. Detailing schoolboy bullying with efficient detail and an effective viewpoint, this personal sounding aspect gives David’s effortless vocal performance more bite and substance than usual.

Unfortunately, there is a two-edged sword to the influence of ‘Johnny’ and the flip side to it (of no fault of its own) is that it begins a run of 4 tracks which are all rather methodical and predictable in their pace and structure. Nothing during this sequence is specifically terrible (‘One Last Dance’ and 3rd single ‘Unbelievable’ are actually rather decent), it is just that the lack of variation disappoints and ultimately frustrates. That deft and uncanny knack of subtly differentiating songs which David had earlier in his career appears totally gone here. Thankfully, the tedium is broken out of with the edgier dancefloor anthem ‘Just Chillin’ and the slinky cool follow-up ‘Thief In The Night’, both of which are pretty good without setting the world on fire.

However, any hope of the album ending on an upswing are dashed with the final 4 tracks simply being more of the safe, average, predictable and methodical dross which littered the album’s mid-section. Adding further fuel to the flames is the fact that those final 4 tracks all break through the 4 minute barrier, ultimately leaving the listener with a gross feeling of over-length for the album as a whole. ‘The Story Goes…’ would have best been served by ending at ‘Thief In The Night’ or at least following it by closing with ‘My Love Don’t Stop’ which is the best of the final 4. It definitely is not well-served by album lowlight ‘Take Em Off’, where David once more fails to impress in his attempt to be overly sexy in some sort of Barry White kind of way!

In isolation, ‘Take Em Off’ may be the only genuinely bad song of the 14 tracks included on ‘The Story Goes…’. However, too many more inclusions are simply too similar to each other and work counter-productively for the album as a whole. In other words, the album does not flow well, is overlong and contains too many methodically-paced tracks. Craig David has simply reacted too strongly to the relative lack of success of his previous release and over-corrected to the safe and predictable here.

Recommended Tracks: All The Way & Johnny.



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user ratings (4)
Chart.
2.8
good

Comments:Add a Comment 
AtavanHalen
August 31st 2008


17927 Comments


There is a phenomenon which you see every so often on the sports field

WHAMMY!

DaveyBoy
Staff Reviewer
August 31st 2008


20858 Comments

Album Rating: 2.0

Triple LOL. I didn't even pick up on that. I reckon you have been waiting weeks for me to make any kind of sports reference in my reviews.
Well, my secret identity is now well & truly busted. You knew it right from the start Brick.

AtavanHalen
August 31st 2008


17927 Comments


If you're going to continue doing British pop, next up I want Five discography!
Oh! And BUSTED!

spoon_of_grimbo
August 31st 2008


2241 Comments


http://www.youtube.com/watch?v=xFS_rnJcKzA

^(at 1:28) ross noble puts craig david in room 101. fucking yes.

yep, i hate craig david and all his music, hence posting the above video. great review though!This Message Edited On 08.31.08

DaveyBoy
Staff Reviewer
August 31st 2008


20858 Comments

Album Rating: 2.0

Dave, I'm unsure I would compared Craig David to Five & Busted, but even if I did, you are not getting what you have requested from me. I think you're more the Busted type.
Thanks for the positive feedback on the review SpoonOfGrimbo. I will have to check out your YouTube link when I have the opportunity.

AtavanHalen
August 31st 2008


17927 Comments


Busted suckkkk. Fightstar FTW.
Five, however, had a friggin' awesome first album EVERYBODY GET UP SING IT FIVE WILL MAKE YOU GET DOWN NOW. That's better than this Craig David crap (aside from Walking Away).

DaveyBoy
Staff Reviewer
August 31st 2008


20858 Comments

Album Rating: 2.0

Don't you dare get that Five song stuck in my head dammit.


AtavanHalen
August 31st 2008


17927 Comments


IT'S JUST ROUND THE CORNER TELL ME IF YOU WANNA FIVE WILL MAKE YOU FEEL ALRIGHT
NANANANANANA

Erratic
August 31st 2008


1120 Comments


He's got two first names. :0

marksellsuswallets
August 31st 2008


4848 Comments


His middle name is Steve...

P13
August 31st 2008


1327 Comments


lol Craig Steve David

DaveyBoy
Staff Reviewer
September 1st 2008


20858 Comments

Album Rating: 2.0

Dave (AtaVanHalen), no-one has done a review of Five's debut for this site as yet. Off you go...
As for him having 2 Christian names, I am certain he is not the only one in the world. It could have been worse; It could have been David David.


AtavanHalen
September 1st 2008


17927 Comments


It could have been David David.

THAT'S US!

spoon_of_grimbo
September 2nd 2008


2241 Comments


if u wanna review more british pop, check out All Saints. as girl pop groups go, they weren't bad.This Message Edited On 09.02.08

DaveyBoy
Staff Reviewer
September 2nd 2008


20858 Comments

Album Rating: 2.0

I wasn't planning on reviewing more British Pop any time soon. I think Craig David may have tired me out. I just wanted to do something different which would add to the website database. But yeah, I'm not an All Saints hater, so that is a good recommendation. Ta.



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