Bob Dylan Sells Pepsi, Co-Op
2009-01-29 by Nick Butler EMERITUS | 19 Comments

In a move that is sure to annoy millions of people young enough to believe that the phrase 'sell-out' has any meaning, Bob Dylan has licensed two of his songs for use in advertisements. However, in a move that is genuinely unforgivable, one of them will feature the vocal stylings of will.i.am.

Pepsi have announced that their advertising campaign during something called the 'Super Bowl XLIII', which takes place on February 1st, will feature Dylan's latter-day classic "Forever Young" as performed by the Black Eyed Peas member. The visuals will be 'iconic' and 'connect the past to the present'. The ad may also air during the Grammies.

Meanwhile, the UK's Co-Operative Group, which includes banking, insurance, funeral, and travel services, has been given permission to use "Blowin' in the Wind" to advertise its supermarkets. This represents the first time Dylan has allowed his songs to be used in such a way in the UK. A spokesman for the folk icon stated that the Co-op's ethical stance, which includes stocking a large amount of fair-trade produce, was a major factor in the decision.

Dylan caused minor controversy in 2006 when he allowed songs from his album Modern Times to be used in an iPod commercial, and allowed a further track to appear in an Agent Provocateur campaign.

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Comments:Add a Comment 
NigelH
January 29th 2009

1571 Comments


I do believe the prior low was him appearing in a Cadillac ad, but this is pretty bad as well.

foreverendeared
January 29th 2009

14678 Comments


who cares what the hell he does with HIS songs

CrazyFool84
January 29th 2009

1080 Comments


Understandable that these are Dylans songs and he can put them in whatever ad he wants, I just don't want to hear is same old anti-authoritaritian, anti-government/corporation bullshit on his next album, cause that would be a real kick in the nuts.

to Bob Dylan fans...I'll remain fine.This Message Edited On 01.29.09

Mendigo
January 29th 2009

2299 Comments


OMFG! SELL-OUT!

mynameischan
Staff Reviewer
January 29th 2009

17920 Comments


oh yes bob dylan is really anti-corporation

i would kill for a pepsi right now

kygermo
January 29th 2009

994 Comments


Personally, I dont care. Dylan has done so much for music in general, its fine by me for him to make some mistakes. This doesnt bother me unlike when Ozzy and his dumb-ass family did the Pepsi commercial. That was a sell-out move!

MUNGOLOID
January 29th 2009

4275 Comments


well it's not like bob dylan is making songs with rappers and putting them on his myspace just so he can get more radio time on kiss fm.

DFelon204409
Emeritus
January 29th 2009

3995 Comments


Iai, why do you always put your periods outside of your quote marks?

mynameischan
Staff Reviewer
January 29th 2009

17920 Comments


that is the foreign way to do it

Aaron
January 29th 2009

651 Comments


If I were Bob Dylan, I'd probably realise the irony of this action and do it for lols. Just sayin'

El_Goodo
January 29th 2009

1008 Comments


I just don't want to hear is same old anti-authoritaritian, anti-government/corporation bullshit on his next album,


You do know that The Times Are A Changin wasn't his last album right?

I think without the opening sentence we'd have 20 pages of comments calling him a sell-out by now. Very good.

JohnXDoesn't
January 29th 2009

1267 Comments


he's been doing this several years now. i have no problem with it. i appreciate dylan's contributions as a songwriter and artist to music in general. if he wants to let others use his songs in commercials, well, he's bob dylan so yeah

natey
January 29th 2009

4170 Comments


awesome

taylormemer
January 29th 2009

4913 Comments


Iai, why do you always put your periods outside of your quote marks?

Cuz that's his cycle man.

BlindWriting
January 29th 2009

102 Comments


Bob Dylan is almost 70, his best work is long behind him, blah blah, who cares, end of story.

tarethere
January 29th 2009

184 Comments


the man did more controversy by plugging in his guitar


Jim
January 29th 2009

5110 Comments


who cares the guy can do whatever he wants

badtaste
January 30th 2009

824 Comments


I hear Bob Dylan once played an acoustic.

TheLibertyScene
January 30th 2009

46 Comments


the man did more controversy by plugging in his guitar...

...so true



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