I think it's a trailer because it shows a summary of the story that unfolds in the lyrics. Couple with problems, depression etc. and a suicide. That's only a shot in the dark, oc, but it could be. Besides, I prefer a short video with only one musical sheet, rather than 5 secs of differents songs all thrown in in the video. It creates a well done video that stands alone, rather than just a simple, expendable ad-video.
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