Unlocking the Truth get signed
2014-07-16 by Jamie | 37 Comments
Upcoming metal band Unlocking the Truth have signed a 1.7 million record deal with Sony Music.

The group, which hails from Brooklyn, consists of guitarist Malcolm Brickhouse, bassist Alec Atkins, both 13 year olds, and drummer Jarad Dawkins, aged 12.

In the summer of 2013, UTT performed on a Times Square street corner for spare change. Said performance was filmed and posted on Youtube, afterwards going viral on Facebook,
getting more than 1.5 million views on the original video. The band suffered a huge surge of popularity, leading to dates on Coachella and even Warped Tour.

But Sony Music isn't stupid. The band is "only" getting $60,000 in an upfront advance for the recording of their first album, with the label expecting to recuperate it on album
sales. If their first album sells 250,000 copies, Unlocking the Truth could get upwards of$350,000 upfront for their second album. Sony Music is committed to 2 albums, which the
option to release up to 6.

As a matter of fact, the deal could get possibly get them 1.7 million dollars, assuming they actually manage to sell. If anything, the band is $60k in debt to Sony Music.
Godspeed, Unlocking the Truth.

Read more about it here: http://nypost.com/2014/07/11/brooklyn-metal-band-lands-record-deal-after-video-goes-viral/
Tagged: Unlocking the Truth

Comments:Add a Comment 
BMDrummer
July 15th 2014
8688 Comments


Heard about this, good for them but they should read up a bit on what major labels practice business-wise

djunior
July 15th 2014
803 Comments


Good for these kids and all, I suppose, but what's going to happen when theyre 15-16 and not 'cute' anymore still making shitty music. May be Im too negative, but I dont see much good coming out of this.


On a lighter note, I did happen to catch a little bit of their set at Coachella, and theyre having a blast with all this attention.

Digging: Pharmakon - Bestial Burden

Devastator
July 15th 2014
2506 Comments


Still a better band than Emmure.

jsemanc0
July 15th 2014
1 Comments


Yung Chugga Chugga

Trebor.
Contributing Reviewer
July 16th 2014
50553 Comments


lol they got a fucked contract


trackbytrackreviews
July 16th 2014
1375 Comments


That was the whole point why I wrote this article Treb, 250k copies on a metal debut, made by 8th graders and before they release the second. They're so fucked.

Devastator
July 16th 2014
2506 Comments


Lol yeah they did get a shit contract, if they don't become an instant hit they will be in deep shit financially.

Futures
July 16th 2014
11680 Comments


so what? being this young and getting 60k is amazing.

Digging: Mock Orange - Nines & Sixes

NetherlandsAreDead
July 16th 2014
48 Comments


Trvth gets signed

Devastator
July 16th 2014
2506 Comments


I'm confused, do they need to sell 250,000 to recoup the 60K advance or just to get not be dropped and owe money?

Rexhasta
July 16th 2014
71 Comments


Hopefully they write some catchy tunes.

trackbytrackreviews
July 16th 2014
1375 Comments


They need to sell 250k copies of their debut to get any money for their second album.

Hospital
July 16th 2014
2061 Comments


these dude bring the breakdowns.

Devastator
July 16th 2014
2506 Comments


I'm rooting for these kids but that is ridiculous. A debut album metal album to sell 250,000. Sony took advantage of the fact they were kids and really put them in a shit spot.

Hospital
July 16th 2014
2061 Comments


@Deva I highly doubt these kids were persuaded without parental consent - sony might actually have faith in these kids, as i'm sure their parents/guardians do.



climactic
July 16th 2014
19371 Comments


250k is an absolutely ridiculous number, wtf is wrong with them?

Satellite
July 16th 2014
20826 Comments


Verbing the Noun

trackbytrackreviews
July 16th 2014
1375 Comments


They got shafted by Sony. That was the point of the article.

North0House2
July 16th 2014
5876 Comments


Lol Sony's such a tool. These kids know no better, they're screwed. Would've been better to just stay DIY. I heard they were making like $1200 a day on the street, they'd be better doing that.

Digging: Ef - Ceremonies

Thunderkat
July 16th 2014
576 Comments


I don't even believe Metallica now can sell that much

Trebor.
Contributing Reviewer
July 16th 2014
50553 Comments


"so what? being this young and getting 60k is amazing."

They don't get to use it dude, it's for studio costs

Satellite
July 16th 2014
20826 Comments


Would've been better to just stay DIY

stay DIY? did they make their own instruments or something?

Devastator
July 16th 2014
2506 Comments


Since they are kids they will probably use all 60K on the first album.

tempest--
July 16th 2014
13903 Comments


literally everything that's wrong with the heavy music industry

elbaliem
July 16th 2014
922 Comments


music industry is so crazy nowadays. making kids doing such things

Spec
July 16th 2014
27188 Comments


Awful band name for sure.

Departures
July 16th 2014
890 Comments


This is why contract law should be taught in elementary school just like how condensation works and why there is no such thing as subtraction, just the addition of negative numbers.

henryChinaski
July 16th 2014
2794 Comments


Haha never heard about these guys. That clip is pretty solid considering they're 12 and 13 years old.

Digging: Empires - Orphan

TheMoreira
July 16th 2014
7182 Comments


Oh man. LOL they're so fucked

Inferis
July 16th 2014
423 Comments


an advance is an advance, they don't owe the label back. Sony expecting to recoup the 60k doesn't mean they won't see a penny until they do that. They still have publishing rights, they aren't in debt to anyone quite yet.

TheMoreira
July 16th 2014
7182 Comments


"Sony expecting to recoup the 60k doesn't mean they won't see a penny until they do that."

Give it another shot, bro

TheMoreira
July 16th 2014
7182 Comments


And man it's Sony, how much money would you expect these kids to be in for while Sony doesn't get
their money back?

TomAkaVeto
July 16th 2014
1661 Comments


The kids don't understand how messed up of a contract that is. Blame their dumb parents.

BMDrummer
July 16th 2014
8688 Comments


http://www.negativland.com/news/?page_id=17

Read this

TheSpirit
July 16th 2014
17927 Comments


These guys are such a novelty, they may sell 250,000k ... I mean look at Babymetal

TheMoreira
July 16th 2014
7182 Comments


Nice article there

Yeah well i say and i repeat, the kids are fucked. Like someone said before itt, in 5-6 they will be the typical age of a new Metalcore/modern metal band ever made and probably even well before that they will be drowning in debt and have only a few people listening to them. I mean what are the odds that they become the next big thing? The kids played Chelsea Grin etc on the streets k, does that mean they can be successful as a band? Right

EyeForAnEye
July 17th 2014
1696 Comments


Is it me or does every member of this band look like an anime's interpretation of what an African American looks like?



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