Voivod launch new video and beer2013-12-06 by Voivod STAFF | 16 Comments
|Canadian avant garde metal outfit Voivod have posted a video for the song "Kluskap O'Kom" at the official YouTube channel of Century Media Records.|
Vocalist Denis "Snake " Bélanger commented on the story behind the song title as follows:
Sometimes described as a giant coming out of the woods, sometimes a monster in a lake or sometimes a powerful being that came from the sky, Kluskap is the name for this strange character and O'Kom is the place where he lives. Kluskap is inspired by a legend from a Canadian native tribe called the Micmacs. He once came to earth to kill all the Dinosaurs in order to help the humans to take over the planet. One day Kluskap will come back with another mission to the humans. There are many similarities between the Kluskap story and other legends from tribes all around the globe; stories told of encounters with beings from other worlds. This one is very unique, I thought.
You can watch the video right here: http://www.youtube.com/watch?v=SyvR6kOy5p4
On another note, in celebrating their 30th anniversary, Voivod joined forces with a local brewery and launched a limited batch of brew, named after the song. The initiative was successful, narrates guitarist Dan "Chewy" Mongrain":
Frederic Cormier, the brewer and owner of Hopfenstark Micro-Brewery, and I had this Idea for a couple years of crafting a Voivod beer. This year, with the new album, 'Target Earth', and our 30th anniversary, the timing was perfect to celebrate and brew! So I asked the guys if they were into it and everybody thought it was a great idea! We sampled different types of ale, lager, stout, IPA, season, wheat etc to come up with the type of beer we wanted to do.
We also talked about the concept and decided to associate the Voivod beer not only with the band's name but with a song from the latest opus. We chose Kluskap O'Kom, which is inspired by American-Indian legends and modern reality. We wanted the beer to have a taste from the woods, the terroir, so to speak. So Frederic had this idea of crafting the beer with Mugwort and Balsam Fir, which we ended up picking up in the woods. The beer is made with fresh ingredients; it's easy to drink yet with complex, well-balanced flavors.
We just invited friends and fans to the release party in Montreal at Station Ho.st (bar owned by the brewer) and it was a complete success! Lots of people celebrating the 30th anniversary of Voivod, making toasts with a Kluskap O'Kom beer, listening to some Voivod, watching a two-hour [documentary on the] making of the beer, plus we had a surprise when our director friend showed up with a DVD to play the promo video of 'Kluskap O'Kom'!! It was a perfect magical evening... I ended up going to bed at 6 a.m... smiling. How could life be better than that?
TASTE SOME BEER WHILE THE TREES ARE FALLING
srsly these guys are so creative
I heard that Frank Turner and Mastodon also released their own brand of beer. new trend?
really though I want to try this and I hope I can find it at the specialty beer shops in my town
Voivod posting about Voivod, sweet
Is this real life
Digging: Incendiary - Thousand Mile Stare
Indeed, many bands are currently doing the beer thing. The last outfit that has come to my attention is Absu (!!), but for Voivod this will probably be a "one time thing".
For the sake of completeness, here's the beer's rating:
That really sucks you don't listen to them Frip. They put out one of the best albums this year.
this year literally can't get any better I mean all the great albums, Voivod album and now even a goddamn Voivod beer is this even real life
Digging: Mos Def - Black on Both Sides
"They put out one of the best albums this year."
this is actually incredible
Kvelertak did it first (or at least before this, I guess).
So whatever that means.
Digging: Tigers Jaw - spin
Can't be as good as Hanson producing Mmmhops
Some day, I'm going to put on my Voivod shirt, drink some Voivod beer while playing Voivod on my ipod and watching their new video. This way, I can drink, wear, hear, and watch Voivod all at the same time. It will be a day to remember.
Digging: Four Tet - Rounds
This my favorite song from their latest album. The video is amazing as well.
a little late, but damn is this worth the wait!
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