Bob Dylan Sells Pepsi, Co-Op
2009-01-29 by Nick Butler STAFF | 23 Replies | 1746 Views

In a move that is sure to annoy millions of people young enough to believe that the phrase 'sell-out' has any meaning, Bob Dylan has licensed two of his songs for use in advertisements. However, in a move that is genuinely unforgivable, one of them will feature the vocal stylings of will.i.am.

Pepsi have announced that their advertising campaign during something called the 'Super Bowl XLIII', which takes place on February 1st, will feature Dylan's latter-day classic "Forever Young" as performed by the Black Eyed Peas member. The visuals will be 'iconic' and 'connect the past to the present'. The ad may also air during the Grammies.

Meanwhile, the UK's Co-Operative Group, which includes banking, insurance, funeral, and travel services, has been given permission to use "Blowin' in the Wind" to advertise its supermarkets. This represents the first time Dylan has allowed his songs to be used in such a way in the UK. A spokesman for the folk icon stated that the Co-op's ethical stance, which includes stocking a large amount of fair-trade produce, was a major factor in the decision.

Dylan caused minor controversy in 2006 when he allowed songs from his album Modern Times to be used in an iPod commercial, and allowed a further track to appear in an Agent Provocateur campaign.

Share: Facebook Stumble Digg!Digg Twitter


Comments:Add a Comment 
Dave de Sylvia
Moderator


Comments: 6856
01.29.09


This joker's no Butch Walker.

Digging: Natasha Bedingfield - Pocketful of Sunshine

Benzum


Comments: 4736
01.29.09


He's been around for long enough so I do believe he can endorse whatever he wants at this point.

will.i.am


Who?

Digging: Jesu - Silver

NigelH


Comments: 72
01.29.09


I do believe the prior low was him appearing in a Cadillac ad, but this is pretty bad as well.

Digging: The Velvet Underground - The Velvet Underground

foreverendeared


Comments: 4864
01.29.09

Album Rating: 3.5

who cares what the hell he does with HIS songs

Digging: Drudkh - Microcosmos

Benzum


Comments: 4736
01.29.09


Heh, never looked at it that way before.

CrazyFool84


Comments: 646
01.29.09


Understandable that these are Dylans songs and he can put them in whatever ad he wants, I just don't want to hear is same old anti-authoritaritian, anti-government/corporation bullshit on his next album, cause that would be a real kick in the nuts.

to Bob Dylan fans...I'll remain fine.This Message Edited On 01.29.09

Digging: Nightrage - Wearing a Martyrs Crown

Dave de Sylvia
Moderator


Comments: 6856
01.29.09


What anti-corporation bullshit?

Mendigo


Comments: 2183
01.29.09


OMFG! SELL-OUT!

Digging: The Kilimanjaro Darkjazz Ensemble - Here Be Dragons

mynameischan
Staff Reviewer


Comments: 13173
01.29.09


oh yes bob dylan is really anti-corporation

i would kill for a pepsi right now

Digging: Converge - Axe To Fall

kygermo


Comments: 873
01.29.09


Personally, I dont care. Dylan has done so much for music in general, its fine by me for him to make some mistakes. This doesnt bother me unlike when Ozzy and his dumb-ass family did the Pepsi commercial. That was a sell-out move!

MUNGOLOID


Comments: 256
01.29.09


well it's not like bob dylan is making songs with rappers and putting them on his myspace just so he can get more radio time on kiss fm.

DFelon204409
Staff Reviewer


Comments: 3741
01.29.09


Iai, why do you always put your periods outside of your quote marks?

Digging: PSY/OPSogist - Kings Of Sleep

mynameischan
Staff Reviewer


Comments: 13173
01.29.09


that is the foreign way to do it

Aaron


Comments: 446
01.29.09

Album Rating: 1.5

If I were Bob Dylan, I'd probably realise the irony of this action and do it for lols. Just sayin'

Digging: Sarah Blasko - As Day Follows Night

El_Goodo


Comments: 890
01.29.09


I just don't want to hear is same old anti-authoritaritian, anti-government/corporation bullshit on his next album,


You do know that The Times Are A Changin wasn't his last album right?

I think without the opening sentence we'd have 20 pages of comments calling him a sell-out by now. Very good.

Digging: Miniature Tigers - Tell It To The Volcano

JohnXDoe
Emeritus


Comments: 1045
01.29.09


he's been doing this several years now. i have no problem with it. i appreciate dylan's contributions as a songwriter and artist to music in general. if he wants to let others use his songs in commercials, well, he's bob dylan so yeah

Digging: Rancid - Let The Dominoes Fall

natey5280


Comments: 2534
01.29.09


awesome

Digging: Rumah Sakit - Obscured by Clowns

taylormemer


Comments: 1928
01.29.09


Iai, why do you always put your periods outside of your quote marks?

Cuz that's his cycle man.

Digging: Olivier Messiaen - Quatuor pour la fin du temps, I/22

BlindWriting


Comments: 82
01.29.09


Bob Dylan is almost 70, his best work is long behind him, blah blah, who cares, end of story.

tarethere


Comments: 174
01.29.09


the man did more controversy by plugging in his guitar


Digging: Wavves - Wavvves

Jim


Comments: 3655
01.29.09


who cares the guy can do whatever he wants

Digging: Type O Negative - Dead Again

badtaste


Comments: 824
01.30.09


I hear Bob Dylan once played an acoustic.

TheLibertyScene


Comments: 38
01.30.09


the man did more controversy by plugging in his guitar...

...so true



You have to be logged in to post a comment. Login | Create a Profile





MUSIC NEWS
Decibel's Top 40 Metal of 2009
Jacksoul frontman passes away
Fall Out Boy Metal
Lights Releases Remix Album
Massive Attack Album Details
August Burns Red new song
Panda Bear Discusses New Album
Eluveitie Trailer
The Bravery Album Stream
ABRB annouce new frontman
HIM Reveal Album Release Date
New Messiah J & The Expert Song
New Temper Trap Video
New Manchester Orchestra Video
All Time Low Draws Ire of WBC
Stone Sour To Record
Sigur Ros Score Movie
New Paramore Video Posted
Taproot signs to Victory
Converge Post Live Show
Mew To Release Live Album
Paste's Top Live Acts of Decade
Gibson Guitars' Legal Woes
Scary Kids Stop Scaring Kids
La Dispute Merch Stolen
Green Day's New 21 Guns
Vultures Planning Follow-Up
Orphaned Land Tracklisting
American Me Robbed
New Katatonia Video
R.E.M. recording new album
New Sed Non Satiata Song
Streetlight Manifesto Label Woes
Underoath Auction for Charity
Relapse Re-issue Detailed
ATP 2010 Friday Lineup Announced
Lostprophets Post New Video
Rare Neutral Milk Hotel Videos
The Human Abstract Singer Leaves
Decapitated Announce New Line-Up

» see all news

RELATED REVIEWS
Bob Dylan
Christmas in the Heart
Bob Dylan
Together Through Life
Bob Dylan
The Bootleg Series Vol. 8: Tell Tale Signs
Bob Dylan
Dylan [2007 - 3-Disc Edition]
Bob Dylan
Modern Times
FAQ // STAFF & CONTRIBUTORS // SITE FORUM // CONTACT US

Site Copyright 2005-2009 Sputnikmusic.com
All Reviews Displayed With Permission of Authors | Privacy Policy