[lunch998]

Their next record, The Who Sell Out (1967), is debatably a concept album that centers on a mock radio broadcast program. Between nearly every song, there is a short mock radio jingle. The album even includes the band advertising certain products in song form, as the title would suggest. There are some rather obvious examples of this, such as Heinz Baked Beans , and other examples that can actually stand alone as solid songs, like Odorono . There is even some dabbing in psychedelia (after all, it was 1967) like on Armenia, City In the Sky . The Who take full advantage of the studio to produce this record, though the music itself still has a bit of the raw essence of the early Who. These early albums do not tend to present the loud raucous Who that their live show represented; instead, there is a strong sense of melody and control. Moon shows remarkable constraint (for him, at least) on songs like Tattoo . Sunrise, I Can’t Reach You, and Our Love Was showed Townshend’s softer side as a songwriter. I Can See For Miles was the only the album’s top ten hit and the only track that got radio play and it features great singing from Roger and typical Keith Moon drumming. However, the real climax of the album is Rael , and religious conceptual experiment. The Who even develops some of the instrumental themes for Tommy on this song (mostly from songs like Sparks or The Underture ). They were now only a short step away from a full-blown concept album.

The Who’s live show was growing in popularity, size, volume, etc, as they became a bigger band over the last few years. Destroying their equipment was now a standard part of their nightly show. In fact, The Who destroyed so much equipment and gear, that they were actually in debt for a few years, despite the success of their albums and singles. Ironically, the band had stopped smashing their instruments by the time they had enough funds to actually afford doing it. In 1967, The Who performed at the Monterey Pop Festival in front of 200,000 people. Two years before the legendary Woodstock, a festival of this magnitude was a great tool to help launch the band into their upcoming power rock years. In 1968, The Who continued to release singles, including the ever-popular Magic Bus . To help keep momentum, they also released Magic Bus –The Who on Tour , a collection of some early singles and some album cuts not available previously.

Through the rest of 1968, Townshend worked on what would be considered by many the band’s artistic peak. He developed an interesting concept and a complex plot that moved through the life of a deaf, dumb, and blind boy who plays pinball. Tommy , released 1969, is a double-album and a conceptual masterpiece. The album is known for being the first very successful rock-opera (and one of the first in general). Tommy was met with great commercial success, especially in America. The plot, though confusing at times, is generally easy to follow. An interesting aspect of Tommy is in the religious themes it develops. By the end Tommy becomes such a powerful figure for fans seeking salvation (Sally Simpson ). Musically, the album is unquestionably strong. The Who were able to use great vocal harmonies and soft melodies in combination with their naturally loud and upfront style to produce an ideal mix of the two. Moon is excellent without being over-powering, and Townshend’s songwriting may have peaked here with impressive lyrics throughout the whole album. There are also instrumental movements like Sparks and The Underture , both of which relate to a strong musical theme. Combined with unbelievable songs like Amazing Journey, The Overture, Acid Queen, Pinball Wizard, Christmas, I’m Free, We’re Not Gonna Take It , and a great album structure, Tommy is an album that by itself would have made The Who’s career great.


Tommy was the peak of the early Who, and soon the band would undergo changes that would dominate their style in the 70’s. Touring to support the album, their live show grew in magnitude. Often they would play the entire album all the way through, each night reproducing the epic plot. 1969 also brought about another event that would have lasting effects on The Who: Woodstock. The legendary music festival was the basis for further evolution in the band’s sound. The power of their live show was now all but unmatched, and it thrived off performances of epic songs such as the See me, Feel me climax. Roger Daltrey especially evolved during this time. In these years, he became Tommy to the audience, a sex symbol and a leader of the band on stage. Not to say that he was outshining the other members, however. In 1970, The Who decided to document their astounding show with their release of Live at Leeds . The original LP featured rousing versions of Summertime Blues and Young Man Blues , along with a 15-minute version of My Generation that experiments with the Tommy themes. This album is regarded as one of the best live albums ever released, and it’s no wonder why. It is still widely considered one of the best live performances ever recorded. A two-disc Deluxe Edition of the album is now available, which features Tommy performed almost in its entirety.

Later that same year, The Who also played at the gigantic Isle of Wight Festival. With over 600,000 fans in attendance, The Who delivered a spectacular set. The material is similar to that of Live at Leeds , with new songs like Water, I Don’t Even Know Myself, Spoonful/Twist and Shout , and an abridged version of Tommy . The show is now available on DVD as well as CD. The Who’s momentum in 1970 to 1971 was also supplemented by the release of Meaty Beaty Big and Bouncy , a collection of early singles, as well as the release of The Seeker as a new single. The new song gave audiences a feel for the type of sound that The Who would produce during the upcoming years.

After the release of a record that stretched the idea of what was possible by four guys on a stage with just their instruments, The Who decided to use the studio to their full advantage on their next album. Synthesizers drive the album, and there use here was one of the first times a band used them so effectively. However, Pete was having difficulty with the album’s concept. Townshend’s original idea was a project titled Lifehouse , which supposedly dealt with science fiction and a utopian society, but the idea was becoming increasingly complex and spiraled out of control. In response to the stress build up and complications, Townshend suffered a nervous breakdown. After his recovering, The Who picked up the pieces of Pete’s failed work and came up with their 1971 release, Who’s Next (this album is said jokingly by many to be the greatest failure in the history of rock music). The new album carried a much heavier sound than their previous studio work, and was very synthesizer-driven. This is evident right from the start of the album. There are definite beginnings of The Who’s “arena rock” era, which would last basically all of the 70’s. Hard rock anthems like Baba O’Riley, Bargain, Behind Blue Eyes, and Won’t Get Fooled Again all became very popular and received extensive play on FM radio. It also contains popular fan songs like My Wife and The Song is Over . Who’s Next is usually thought of as the band’s best album, and is probably their most popular.

After more touring with the new material The Who were ready to go back into the studio. Determined to overcome his previous “failure” and do another Tommy so to speak, Townshend prepared to create another complex concept album. He moved through many possible ideas, each time getting involved in them for a period and then abandoning the concept. Eventually, Townshend settled on looking back at the time he knew best: the Mods. The double-album Quadrophenia was crafted together and released in 1973. The album’s concept dealt with a youth, Jimmy, growing up in 60’s and struggling to find himself in a mod society. Despite starting with a much stronger story than Tommy originally had, Quadrophenia’s plot suffers from being underdeveloped. Townshend tried to incorporate four vastly different personalities into his central character, each of which reflected a member of the band, but this too was left underdeveloped and only weakened Quadrophenia as a thematic album.

Ultimately, the record’s attempted concept was too complex for the mass Who audience to understand. The album is also very studio heavy, meaning that its complexities (horn sections, various studio effects, overdubs, etc) made it very difficult for the band to replicate it live, unlike most of their earlier material. Despite these negative points about the album, the music overall is very well done. Standout tracks include The Real Me, The Punk and the Godfather, I’ve Had Enough, 5:15, and Love Reign O’Er Me. The Real Me features some amazing bass playing, even by Entwistle’s standards, and Love Reign O’Er Me showcases Daltrey’s undeniable power and the emotional climax of the album. Quadrophenia also features what may be Keith Moon’s best studio drumming. However, the inability to reproduce the album’s sound on a tour would prove costly for the group, and caused them to take a step back.