What's with Post Rock in TV Commercials?

[Wanker]

I've noticed over the past couple of weeks that more and more commercials are using post rock songs. Has anyone else noticed this trend, or any commercials w/post rock songs?

So far I've seen/heard:

First Breath After Coma by Explosions in the Sky - sports channel commercial
Auto Rock by Mogwai - sports channel commercial
Lower Your Eyelids to Die With the Sun by M83 - cell phone commercial

[asdf]

Evokes emotion pretty well


I first heard moondog, modest mouse and erik b and rakim on commercials. Well, moondog was technically mr. scruff's get a move on.

[stevensonmat2]

Maybe its because post-rock is getting played out. Or maybe its because those bands are kind of meh anyway.

[niobium]

last time i recognized background music was probably holy **** on a jeep commercial

[Crudo]

the songs are so boring that they need a moving pictures of people with cell phones to make them relevant

[wasil]

maybe because in the ads they dont want vocals?

[Crudo]

wrong

[Lions]

Sigur Ros' Hoppipolla is all over the place. And they've been in a ton of movies and tv shows too. And Explosions in the Sky soundtracked Friday Night Lights (movie and show). But hey, if it gets a few people to listen to better music, then cool. And post rock is pretty and makes you want to buy things.

[Crudo]

better music
post rock

:confused:

[team_racket]

Never noticed much on TV commercials. Every f'ucking drama/documentary show over here plays EITS or Sigur Ros during sensitive scenes.

[Lions]

Dude, Crudo, post rock is a pretty grand genre. I can understand that it is an acquired taste, but it shouldn't be ruled out as a bad genre. There's good in every genre and medium. Anyways, with the Sigur Ros and EITS think, they do that all the time here too. Everytime TNT is on, I hear First Breath or something from (). TV score composers just realized that there is an entire genre doing what they do but better.

[team_racket]

TV score composers just realized that there is an entire genre doing what they do but better.

Spot on.

[Crudo]

post rock is great incidental music, especially if the scene happens to be 10 minutes and in slow motion

[Jaundice]

the songs are so boring that they need a moving pictures of people with cell phones to make them relevant
this :thumb:

wait what the **** am i doing in the alt indie forum with all these hipsters

[wang masta flex]

/flips scarf and gives you the look

[robertsona]

how to win arguments on the internet about music:

step 1: use the word 'hipster'

[YDload]

maybe its cause EITS was used in the friday night lights movie and everyone just decided "huh that works pretty well let's just use it in all sports montages from now on"

[Jacaranda]

wats with glam on books.
http://www.thunders.ca/images/remobook.jpg

[Meatplow]

before i've even investigated it properly people are claiming post-rock is dead

[robertsona]

post-rock has gotten kinda redundant i can't deny that

[moderndaydrool]

The only post-rock i've seen in a commerical was Explosions in the Sky for an Obama ad.

[prime possum]

i havent heard much on ads but i think i heard ara batur or flotjavik on brothers and sisters and it made me cry because the man was dying :'(

[stevensonmat2]

post rock is melodramatic and melodrama sells phones, movies, elections, etc...