The other day, I stumbled upon a most brilliant piece of satire: The Chainsmokers’ new single “#SELFIE (out now on typically straight-faced Dim Mak Records). Every single element of the track scoffs at what we’ve taken to be the norm nowadays in the #PLUR region of the musical map, and it does so exquisitely. The satire is so prevalent, in fact, that you’d be hard-pressed to find a single part of “#SELFIE” which doesn’t poke fun at something. The vocal sample is clearly the focal point of this satire – an extended cut from the voice of a woman, most likely drunk and wearing a shirt that says “EAT SLEEP EDM” or “KEEP CALM AND RAVE ON,” as she lauds the hedonistic life of sleazy guys, Instagram filters, Internet stars/models, and clubbin’ in America in the year 2014 (sample anti-poetic gem: “Did you see her? She’s so short, and her dress is so tacky. Who wears cheetah?). And, of course, at the song’s climax, she delivers the clincher, everything The Chainsmokers take to be wrong with today’s scene distilled into five beautiful words: “Let me take a selfie.”

Beyond that wonderful verbal commentary, though, lies an ocean of mouthwatering deceit. Take the song itself, for example: it’s as generic as they come, with two low-register notes repeated over and over again pre-drop and the exact same synth texture post-drop, the standard snare/clap doubling over and over again until a drop that can only be described as “#EPIC,” and repetitive, grating…