Increasing your band’s exposure can be a daunting task. Some are fortunate enough to have found spots on “The Big Four” American networks (or their equivalents); for example, House, Parenthood, and Scrubs all have (or had) prime-time TV spots, and expanding our parameters to include networks like CW (e.g. Gossip Girl), HBO (e.g. Treme), and Showtime (e.g. Weeds) illuminates how well-placed music can complement a show’s storyline. The same principle can be applied to video games, too, as well as marketing (e.g. Feist’s “1 2 3 4” video for Apple). The premise is simple: write music that people enjoy (and that you enjoy playing) and, theoretically, you might not have to worry about finding work. On the other hand, bands should be strong enough to cultivate their own following first before hoping that a company or brand does it for them.
And then there are times where there’s the “other” category. ADAM are an all-female group based out of the Netherlands, and an unofficial video for their forthcoming single “Go to Go” has eclipsed 5 million views in less than a week. It reminds me of Clayton Cubitt’s Hysterical Literature series, which integrates culture and sexuality and pleasure into an alluring black-and-white package, but in the case of “Go to Go”, the women sing their way through their song under similar conditions:
The Dutch lasses pride themselves on “daring to be [themselves]”, and it’s empowering to see another example that the marriage of music and sex can have a happier, more positive spin than what you’d see in TMZ.
It was only a matter of time before the spoofs started rolling in, and the one that best personifies the “male interpretation” of this song (note the shorter run-time, for starters) appears courtesy of Jag, Mick, and Lee from the Australian travel-reality show Backpackers:
Obligatory: when it comes to combining sex and music, I’d argue that Rammstein will always rule the conversation, and if the redhead ever left me a message, I would call her back (and disappoint her) so hard.
Music doesn’t always have to be serious business, does it?