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Depending on which way you look at it, London indie folk band Mumford & Sons represent either the future of commercial music or its distant past.

In the old, old days (or as recently as the seventies), before the pursuit of massive first-week sales became record industry dogma, it was commonplace for albums to start low and make their way to the top of the charts. With the huge advances in marketing and the windfall profits of the CD era, record industry thinking became totally geared towards the first week, and artists found it virtually impossible to break through commercially without embracing it.

However the incredible success of Mumford & Sons’ 2009/2010 release Sigh No More (it reached #2 on the Billboard Top 100 a year after its release) spells out what many of us have been predicting for years: when people no longer feel compelled to buy music before they’ve heard it, the charts become more representative of what people actually like, rather than what they think they might like. And we have a lot more money in our pockets with which to bail out banks, insurance companies and car manufacturers.

Which is why it seems perfectly normal when an artist like Taylor Swift – a member of the now very exclusive club of artists who still sell millions of records – records a cover of Mumford & Sons’ ‘White Blank Page.’ Notwithstanding the musical similarities (though there is a chasm between Swift’s bluegrass style and Mumford’s twee folk that she bridges incredibly), it’s a cover that would probably never have happened without the internet. Swift might still be performing on the BBC’s Live Lounge, but she wouldn’t know who Mumford & Sons were.

So while the music industry continues to flop around like a beached carp shitting itself, enjoy a cover that comes to you in spite of, rather than because of, said carp’s best efforts.





pizzamachine
04.08.11
Nice,

muddysquirrel
04.08.11
way to go turning my shitty news post into an incredible blog entry. :)

BenedictVII
04.08.11
that was very pleasant.

Knott-
04.08.11
those fucking eyes

Tyrael
04.08.11
Wonderful

ConsiderPhlebas
04.08.11
Hope she keeps her doors locked at nights, coz Knott's on the prowl. Great cover.

Masochist
04.08.11
Good stuff. Her voice is suited so well for this type of music--I hope one day she'd consider making a stripped-back Folk/Americana/Bluegrass album. I'd buy it.

wabbit
04.08.11
This is my hell.

Masochist
04.08.11
"This is my hell."

...and you revel in the fact.

FromDaHood
04.08.11
I really like this.

mynameischan
04.09.11
that was great

Iluvatar
04.09.11
amazing

TheStarclassicTreatment
04.09.11
This is awesome.
Love Mumford & Sons and Taylor Swift.

SowingSeason
04.10.11
those fucking eyes[2]

mynameischan
04.10.11
she moves her mouth really weirdly when she sings

Damrod
04.11.11
Great cover, her voice fits the song pretty well. Liked it

ningjin
04.12.11
Swiss psychologist RongShi brought human heart to explore and discover called the process of personal growth. However all tangible or intangible achievements, they must first by the inner intention and organization started. If a person is heart is barren, no clue, natural cannot accomplish themselves. Toynbee once said: 'individual inner development, via a stranger's action, just caused the growth of human society. "That's true.
www.ebuybus.com

ssttaannzzii
04.14.11
I'm going to puke

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