After their 1986 debut, Pop Will Eat Itself made its mark on the independent music world by morphing from indie pop wonders
into hip hop/rock crossover pioneers. Years ahead of their time, PWEI produced a furious mix of beatboxes, metal riffs, emceeing
and pop songs. Disbanding in 1995, Pop Will Eat Itself reformed in 2005 temporarily, and officially reunited in 2010. In 2011, the
group released their first original album in over a decade, "New Noise Designed by a Sadist", which had overall positive reviews
from numerous music critics.