After their 1986 debut, Pop Will Eat Itself made its mark on the independent music world by morphing from indie pop wondersinto hip hop/rock
crossover pioneers. Years ahead of their time, PWEI produced a furious mix of beatboxes, metal riffs, emceeingand pop songs. Disbanding in 1995,
Pop Will Eat Itself reformed in 2005 temporarily, and officially reunited in 2010. In 2011, thegroup released their first original album in over a decade,
"New Noise Designed by a Sadist", which had overall positive reviewsfrom numerous music critics.