Brand New Sin is a Hard rock/Southern rock band from Syracuse, New York. They toured to support their Century Media release Recipe For Disaster with Black Label Society. They recently recorded World Wrestling Entertainment (WWE) Superstar Big Show's theme song. The band issued a new album in 2006 called Tequila.
The song "Crank It Up" debuted on WWE.com as a theme song for Big Show on WWE Wreckless Intent, but Big Show still used his old theme song until after the WWE vs ECW battle royal. Now in ECW, this song is Show's original theme somg.