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» Add News | Action Bronson and Party Supplies
Fresh from a trip down to Miami, breakout MC Action Bronson is quick with the cuisine jokes: despite sampling a few
burgersand wines at the Food Network’s South Beach Wine and Food Festival, the classically trained former chef maintains
hissignature version would’ve trumped all. "The Bronson Burger could’ve easily won any category at that
place",heproclaims, casually asserting his culinary confidence.
Combining gut-busting humor, complex lyrical food references, and a vast understanding of street culture, Action
Bronsoncarved out his own lane last year with undeniable m ...read more
Fresh from a trip down to Miami, breakout MC Action Bronson is quick with the cuisine jokes: despite sampling a few
burgersand wines at the Food Network’s South Beach Wine and Food Festival, the classically trained former chef maintains
hissignature version would’ve trumped all. "The Bronson Burger could’ve easily won any category at that
place",heproclaims, casually asserting his culinary confidence.
Combining gut-busting humor, complex lyrical food references, and a vast understanding of street culture, Action
Bronsoncarved out his own lane last year with undeniable mic skills and gregariously offbeat charisma. After self-releasing
acclaimeddebut Dr. Lecter and a well-received collaborative album with producer Statik Selectah (Well-
DoneonDCide),Bronson’s latest effort, Blue Chips, finds the Queens native teaming with Fool’s Good Records producer
PartySupplies and sneaker brand Reebok for an off-the-cuff free mixtape.
Much like Bronson’s endless punch lines, Blue Chips out today (March 12) on Complex.com, took shape in an easy-
goingstudio atmosphere. "The original thing I wanted to call it was 5 Minute Beats And 1 Take Raps (because) that’s
prettymuch all it really was" Bronson reveals. "It was all on the fly shit", agrees Party Supplies. "It wasn’t
thoughtout.
Most of Blue Chips was made in Party Supplies’ home studio in Brooklyn over YouTube sample digging, grub from
localchicken joint Pies ‘n’ Thighs, and obligatory smoke sessions.
"I jumped on YouTube, found some weird obscure sample — basically started looping it on the drum
machineand(Bronson)wrote some shit", Party Supplies says of the recording. "It’s digging in the crates", Bronson
adds. "YouTube is digging nonetheless. It’s still hard to find the gems".
The spontaneous environment spurred some choice moments of carefree collaboration. "Party Supplies helped me out on
arhyme, on the song 'Blue Chips'", laughs Bronson. "He actually was saying things to me and I was turning them
intorap".
That open-minded attitude attracted Reebok, leading it to fund the project and sponsor the release. "They’re
veryprogressive. They’re both two different people, both very creative", says Reebok head of entertainment for global
MattPantoja, a hip-hop fan and friend of managers Dante Ross (Bronson) and Peter Oasis (Party Supplies). "Everybody’s
talkingabout bringing New York back and all these things, and I felt like this was something that was going to create that kind
ofenergy and get people psyched on the project".
For both artists, the Reebok deal was a chance to pair with one of their favorite brands. "Reebok introduced the idea
tous,we were into it, and we love Reebok. (They’re) such a classic company", Party Supplies says. "I grew up
wearingthem shits", affirms Bronson. "I wear the Kamakazi and I still have a lot of old school Reeboks today: the
Pumps,theMichael Chang’s, the Shaq’s". « hide |
Similar Bands: Currensy, Smoke DZA, Party Supplies, Action Bronson, Pusha T Contributors: Sinternet, Deviant.,
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