"Reload when #1 on the American charts. If people hated the band so much, their new record wouldn't have sold so well. Metallica fans might've hated it, but mainstream rock fans ate it up just like they did Load and the Black Album. "
Well, yes and no. From the 16 mil. of Black Album they went to 5 mil. with Load. If they had money as their main aim they could have tried to release a Black Album version 2.
Digging: Leaf Hound - Growers of Mushroom